Analysis of Eu Yan Sang (EYS)
The strength of EYS from internal environment: • Market Leader
Eu Yan Sang is a market leader in traditional Chinese medicine (TCM). Their product quality and professional ethics have been regarded highly by its customers. They enable to charge premium price to customer because of their high quality products. EYS lay in its high brand equity that earned over a century and its renowned brand name and image. • Core Competencies
There are over 300 products under Eu Yan Sang brand name, but their core products to pump profits are Bak Fong Pills for women and Bo Ying Compound for infants. These two products are continuously to pump profits to EYS’s bottom line and have remained household names since the…show more content… They were ready to invest in and help local Chinese medicinal companies realizes their mission. Besides that, government also introduces a new degree program in TCM. • Expand Market
Besides the few countries, EYS also can expand to others Asia countries such as Japan, Korea and Vietnam. These three countries still adapt Chinese medicine today. There is an opportunity for EYS to expand their markets and booms their profits.
The threats of EYS: • Prohibition
The precious animal parts had to be taken off the shelf since the law was amended to prohibit the sales of parts of endangered species came into force in 1995. • Competitors
EYS face international and domestic competitors that had slackening their sales due to the environment changes. There was a huge influx of western vitamins and health supplementary. The domestic competitors are Tung Fung Hung and Wai Yuen Tong that launched similar convenience products lines.
Issues and the Key Issue of EYS
• Health Authorities How if the employees dispense wrong medicine to customers? This is one of the issue problems that arise from EYS. Their training in dispensing medicine usually came from informal because there have been no regulation or registration required so far for practicing Chinese medicine. If the employees dispense wrong