External and Internal Environmental Analysis Ferri Zimmer STR/581 April 11, 2011 Dr. Richard Rowlett External and Internal Environmental Factors Analysis Cosmetics industry has been one of the most profitable industries for decades. Women desire for beauty traced back to ancient Egypt, Rome and Greece has led to development of many cosmetic company all over the world . The cosmetic, beauty supply, and perfume store generating $10 billion dollars revenue every year (Hoovers.com) with average 5.4% growth rate annually through 2010 (freedoniagroup.com). Hairdressing services have proven to be recession-proof as for many customers have to maintain their hair style repeatedly throughout the year. For most women and men especially in …show more content…
As a result people are demanding better schedule to have more time for their leisure activities, better product that has minimum damaging effect on their hair and skin and seeking more opportunities for advanced training to increase their disposable income ( Pearce & Robinson, 2011). The third important changes have been shift in baby boomer generation maturing and it has created demand for anti-aging product, surgical beauty treatment, to improve their looks and prevent further ageing. Political Factors: Change in laws and regulations can create constrains as well as opportunities for business. Political change can affect business regarding fair trading, antitrust laws, tax increase or decrease, rising minimum wage, laws that will protect employees, laws that impact consumer, general public and environment (Pearce and Robinson). Technological Factors: Adopting technological advance can enhance business operation to gain competitive advantage by improving the process, and product. The new innovation in hair restoration, hair removal, hair straitening, and innovating products that prevent aging process can increase the demand for such product while decrease demand for product that lacks such quality. New technology in data processing and storing customer data bring great advantage for companies when they adopt such technology in their marketing strategies. Ecological Factors: Government imposing rules and
There is a wealth of opportunities for students interested in cosmetology, and specifically those interested in hair. There are career opportunities for people interested in the science, the health, and the aesthetics of human hair. Of the many career opportunities available, the three of focus for this paper will be a hair stylist in the film and/or fashion industry; a cosmetic scientist that specializes in hair; and the executive producer of an international hair show.
Hair, which accounts for more than 50 percent of sales, would be a great sector to focus on.
An internal analysis’ purpose is very similar to that of an external analysis. Both are essentially developed to assist an organization build a successful strategy. Where they differ is that the external analysis focuses on the influential external elements; an internal analysis focuses on the internal forces. An internal analysis can unquestionably assist an organization drive up the profits aligning with internal matters. First, it is important to recognize what an internal analysis entails. In the course of this paper we will be looking into the key components that comprise this analysis. These components are StilSim’s value-chain, resources, core competencies, stakeholders, and finally their mission and vision.
Marketing Profitability. The possibility for intense competition is very high for Rogaine. This is due to Pharmacia & Upjohn’s patent expiring for Rogaine and the denial of their request for a three year period of marketing exclusivity. As a result Bausch & Lomb, Alpharma, and Lemmon Company have all considered the possibility of bringing hair regrowth products to the market. The threat of substitutes is also particularly high due to generic brands offering similar products coming to the market. Generic brands typically sell for 25 percent to 50 percent less than brand name products. As a result of a greater number of options customers will now have more bargaining power than in the past.
Why is it important to promote additional products and services to the client and how will this benefit them? It is important because it benefits both the client and the salon and it acts as a form of advice and support for the client’s beauty needs and it helps the salon to succeed financially in a competitive market. This will benefit the client because it will let the client know what is best for them with regard to their beauty routine. It will make them feel like a valued customer and it will empower the client to feel informed about their beauty needs and enhance the treatments that they receive from the
“Find what you are passionate about and continue to work hard every day towards a successful future. Even when you think you’ve reached the top, keep striving for new success, the possibilities are endless” (Nino DeAngelis). Many people wonder what is needed to become that successful good paid cosmetologist. Society sometimes think men are not suited for a cosmetology career; little do they know that is not true. A man who was not ashamed of the job which they called a woman’s job would be Paul Mitchell. In the cosmetology industry what is mainly needed is patience, which would be the best skill for this career. Cosmetologists do not only handle hair, but many more parts of the body. A career in cosmetology is based on professional skill or practice of beautifying the face, skin, and hair; therefore one needs to know the safety requirements in using many different chemicals, job description, salary, and benefits to work in this career.
equal pay for equal work; forbidding advertisers to make false claims about their products I.D.2. laws that allow new car buyers to return their cars if they have too many repairs I.E.1. adverse economic events I.E.2. disability and retirement benefits I.F.1.
Innovation is the strength character of the company, depending on the technological inventions and the appropriate economic situations of the industry. The solid point for the BARbershop is to organize revolutionary technology, suitable market research as well as personnel skills. The efficient utilization of the latest technology, company should be provid training for new trends and advances. Upgrading the latest transforming technology and continual invention can be beneficial for the BARbershop.
There are many external and internal factors that impact the planning functions of management. We must all be mindful of these factors because they could have an enormous impact on organizations productivity. The process of assessing the external and internal factors that an organization will face can be vital to the planning function of management. One must determine a set of issues and constraints and then list the assumptions that will impact the implementation of the plan. The environmental assessment develops understanding of external and internal processes that influence the organizations success rate. The purpose of the environmental assessment is to identify and analyze the key trends, forces,
“Not all heroes wear capes “said the customer leaving the chair. The barber has improved and satisfied the look of his customer with a haircut and any other services that the barber offered. All job responsibilities are required to be performed properly as shown in the barber school the barber attended. Fortunately for barbers, the amount of jobs that are going to be available are going up ten percent in over the next decade. A barber can improve the looks of a person by making their hair look nice, therefore, analyzing the job responsibilities, job salary, job security, and educational requirements are influential in pursuing this career.
Factoring in the bullish nature of the industry, we conservatively estimated to reach a 1.25% market share of the hair removal industry, overall accounting for 956,522 units. The period costs associated with this initiative are comprised of multiple sub costs: Promotion expense, R&D costs, rent expense, website related expenses (creation and maintenance), and shipping costs. All in all, this accounts for $516,333 of total costs. Moreover, when broken down into period cost per unit and added to product cost per unit, the total product cost equals $3.76. Due to low brand awareness and lack of customer base, we estimated that 70% of sales will come from intermediaries, and 30% from our online store. This results in a website contribution margin of $8.78 and retailer contribution margin of $4.50 (Exhibit ). Subsequently, a tax rate of 23.96% (Exhibit ) affects our net revenue by a total of $1.15 million, resulting in a net income/profit of $3,324,930.79 (Exhibit ). Additionally, it is determined that 47,957 units ($575,485) need to be sold through retail and 98,380 ($737,844) need to be sold through our website in order to break-even (Exhibit
It might interest us to know that they market other devices in the internet that should give more significant benefits when it comes to restoring the physical appearance and health of the hair.
In the 21st century, beauty and make up are like the wheels of a cart or the two sides of a coin. Women are beautiful in themselves; but a little make-up does help a lot and it keeps one to make the day better and happier. Every woman wants to be pretty whether she’s young or old so the beauty salon is the place to go. Beauty salons are also like a temple; however, the difference is that we go to worship in the temple and in the beauty salon we go to be worshipped by the beauticians and by the other people around.
The purpose of this paper is to analyze the culture, the internal, and the external factors in an organization. Our job is to examine the entirety of the organization. That would include the structural and environmental elements that effect the operation of the business. We will also take an in depth look at the perspectives of employees, managers, owners, and clientele.
Cosmetics has continued to be a big part of civilization throughout the years. The cosmetic business brings in about 200 billions of dollars each year