Analysis of Gillette Case

This business report aims to show how important a marketing plan is, demonstrate the key elements of a successful marketing plan and how a marketing plan helps a company to sell its products and service. This Marketing plan will use the company Aldi as a case study, (the supermarket chain) to demonstrate how a marketing plan works. Aldi is a major supermarket chain that provides highly competitive retail food products to households. As a retail company they face all the marketing problems that other retail company faces (product range, price and marketing segmentation).

This marketing plan lays the foundations on which to build a solid and successful entry and entail a marketing campaign promoting core brand attributes and aligning them with our target market. To keep the plan on track specific objectives have been created to guide all strategic decisions. The objectives are divided into marketing and financial objectives

To get the information, I will get the primary data from marketing manager and the sales team, Staff of the organization and other organizational memebers. To get the secondary data I will refer to the websities, KHDC Circulars, Journals and other related

This data has been compiled by the sales department in order to attract future customers, therefore specific and primary data.

This marketing plan will also engulf vision of the company, its mission statement, product and services, and underlying factor of the business. The plans will also contain a vivid description of the company in terms of its business product as well as SWOT analysis to demonstrate its strengths, weaknesses, opportunities, and threats. A market target segmentation of customers, strategic mission, and its foreign expansion

This push strategy came at a devastating cost. Many customers lost faith in the company. In 2015 the company was ranked as number 7 “the world’s 100 Most Respected Companies” (3: page 4). In 2016 the company had dropped to number 60 (32). Such a huge drop on the list confirms customers had lost faith in the company. In order to combat the negative press and the decline in consumer opinion the company’s public relations department released an announcement on March 1, 2017 apologizing for the corrupt sales practices and discussed the actions they have taken to correct the mistake and insure that it will not happen again (30). By releasing the article, “Highlights of Board and Company Actions in Response to Sales Practices”, the company hopes to restore customer’s faith in the company. However, only time will tell if they company will be able to regain the trust customer once had in the

You have to design the product taking into account where customers’ tastes are going in the long term, and how much you’re going to invest in developing and mkting it so that it is profitable. If you plan R&D for a new product for the short term, the big risk is that customer needs and preferences grow faster than your product, and if you plan too far ahead, the same needs and preferences may deviate far from how you’ve designed your product.

The nestle had been a very reputed and key company in the market of milk and chocolates and food products, but it had been a long time since they had introduced anything new in the market. So they decided to enter in the market of Coffee machines manufacturing. Although being a multi-dollar Company but still their reputation was at stake as they had been serving the customer with the best possible quality in all aspects.

Considerable time, effort and resource is put into developing the annual marketing plan and budget is split between branding, customer driven and sales driven strategies.

Most companies establish their business without one effective planning to define exactly which product and market they will put all their efforts to build a strong and long relationship with the market that they intend to work. In many cases, businesses are losing the opportunity to be more profitable considering that they are lacking a effective return on an investment planning based on their customers’ needs and wants.

From Appendix 1 I have become more aware of the importance of planning within a business- it allows an entrepreneur to decide their desired outcome for the business. Planning with consistency is also important (Appendix 4) as it leads to a more success and stability for the business; Asaya Marks does this by using forecasts often when planning which may lead to a more organised method of planning. Asaya Marks’ business benefits from planning as she can be more prepared for circumstances such as an increase in supply and demand in which she could have already planned a way to purchase goods from a different seller at short notice.

The process of creating the marketing plan will give the company the tools necessary in differentiation and positioning their product, which can increase sales and gives the product have a new image. These tools also illustrates the impact that the product life cycle can have on the success of a product and will show way to refresh the image of the product and possible resetting the product life cycle to a more profitable position.

But even this is not possible in case of a new product or innovation. A forecast of sales, demand, cash, requirements and several such business valuables are extremely essential for a business in order to be able to appropriately plan and conduct its operations in an effective and efficient manner. Yet, forecasts cannot be made accurately as there are several factors and changes in the current environment that leads to variations in forecasts and impacts or causes a manager to make changes in the forecasts.

Previously all the strategic planning exercises involved a wide management participation coupled with bottom-up approach. The aim was the development of a multi-product and multi-channel strategy.

A corporation and its SBUs have structures that must be understood before a marketing plan can be created. These are very important because