Analysis of Global Leadership Practices for the Coca-Cola Company

When Coca cola bring refreshment, value, joy and fun to their stakeholders, then they successfully nurture and protect their brands, particularly Coca-Cola that is the key to fulfilling our ultimate obligation to provide consistently attractive returns to the owners of our business. Marketing positioning Local marketing strategy enables Coke to listen to all the voices around the world asking for beverage that span the entire spectrum of tastes and occasions. What people want in a beverage is a reflection of who they are, where they live, how they work and play, and how they relax and recharge. Whether you’re a student in the United States enjoying are freshing Coca –Cola a woman in Italy taking a tea break , a child in Peru asking for a juices drink, or a couple in Korea buying bottled water after a run together, “Coca cola is there for you. Coca cola are determined not only to make great drinks, but also to contribute to communities around the world through our commitments to education, health, well ness, and diversity. Coke Strives to be a good neighbor, consistently shaping business decisions to improve the quality of life in the communities in which coke does business. It’s a special thing to have billions of friends around the world, and coke never forgets it.

Coca-Cola is a brand that can be found everywhere. Coca-Cola has been around since 1892 and is stronger than ever. Everyone knows of their products and with over 500 non-alcoholic beverages executed to date, they are highly recognizable as one of the world’s most popular carbonated beverage companies. The Company 's segments include Europe, Asia. Africa, Europe, and Latin America as well as North America (Reuters, 2016).

The Coca-Cola Company is one of the largest soft drink corporations, manufacturers, marketers and retailers of non-alcoholic beverages based in Atlanta, USA. The company sells over 55 million beverages each day in more than 160 countries. The top consumers of Coca-Cola products by consumption per capita are Mexico, Chile, United States and Panama. The Coca-Cola Company has a 47% share of the global soft drinks market. The bestselling Coca-Cola product is “Coke”; a dark coloured soft drink based primarily on sugar, caffeine and cocoa, which is marketed as a refreshing beverage that provides an energy boost. The company has over 100 additional products, some of which are exclusive to certain countries. Some of the other popular and well known

The Coca-Cola Company is the largest manufacturer and marketer of nonalcoholic beverage in the world. The company produces finished product in cans and bottles. The bottlers then sell, distribute and merchandise the resulting Coca-Cola product to retail stores, vending machines, restaurants and food service distributors. Coca-Cola is the most popular and biggest-selling soft drink in history as well as the best-known product in the world. The Coca-Cola Company offers nearly 400 brands in over 200 countries. Throughout this

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.

Coca Cola was focused on the globalization of its brand. Coca Cola has the widest variety in the beverage industry comprising of around 3300 products and it exists in almost 200 countries. Coca Cola has a global brand value and loyalty as compared to

Coca-Cola and PepsiCo compete at length with each other among an extensive list of other brands. A key concern for both of these companies in 2011 was their capability to market, produce, and distribute across national boundaries of a single nation. This concern has decreased as both companies were able to push though their limitations and were able to establish manufacturing plants in countries across the globe. (Coca Cola Company, 2011)

Mangers and leaders can be successful in any environment with the right mindset and determination. A global environment represents a concept that includes a broad range of factors a business can use to gain success in all markets. This can influence a business geographic location, politics, technology, culture, and the economic status of the global environment. Managers with the ability to influence individuals, groups, organizations and systems that represent different social, cultural, political, institutional intellectual and psychological characteristics (Lester, & Parnell, 2006). A perceived leader as transformational, a person who can stimulate others intellectually is a necessity within a global environment (Ayman, Kreicker, & Masztal,

The multinational company that I have chosen is Coca Cola Company since it is a very popular brand and has been serving its customers for more then 10 decades and even after so many years its popularity seems to be increasing day by day which itself speaks about the company's remarkable performance. The Coca Cola Company is an American multinational corporation and manufacturer, retailer and marketer of the nonalcoholic beverage concentrates and syrups (Wright, 1999). It came into existence in 1886 and was invented in Columbus, Georgia by John Stith Pemberton. The current statistics of the company shows that it is currently operating in over 200 countries offering its customers over 500 brands with each day serving of more then 1.7 billion (Charles W. L. Hill, Essentials of Strategic Management, 2012). .Further more the Coca Cola Company is alone responsible for the 78% of the total gallon sales of all the beverages sold worldwide. The company is listed in New York Sock Exchange and is very popular in most of the countries especially United States of America, which alone consumes 47% of the total gallons, sold worldwide (Zurkuhlen & Meeker, 1987). The company headquarter is located in Atlanta, Georgia, United States of America and its current chief executive and chairman is Muhtar Kent (Charles W. L. Hill, Strategic Management Theory: An Integrated Approach, 2012).

The Project GLOBE (Global Leadership and Organizational Behavior Effectiveness). The GLOBE research followed in Hofstede 's footsteps yet also searched for additional dimensions (Cater, Lang & Szabo, 2013, p. 446) as depicted and defined on Table II. In light of the GLOBE findings, earlier conceptualisations of culture have been reconsidered with respect to the impact of culture on leadership (Dickson et al., 2012 as cited in Cater et al., 2013, p. 447). GLOBE researchers introduced twnety one first-orderr “primary leadership dimensions” which were then condensed in six second-order “global leadership dimenions” that are charismatic/value-based, team-oreinted, participative, human-oreinted, autonomous, or self-protective (Cater et al., 2013, p. 450).

Now Coca-Cola has been in the field for more than 125 years, employs 139,600 people and sells 1.6 billion each day in more than 200 countries all around the world.

Over 3500 products are available in more than 200 countries (The Coca Cola Company, 2013).

CEO of PepsiCo, Indra Nooyi, indicates that the world is a cycle of unprecedented change, and that all must change (You Tube, 2017). Therefore, restructuring its performances with a purpose provides PepsiCo the opportunity to transform its product portfolio, the planet, and its people. Pepsi implements organizational changes that create a divisional, regional that heightens integration of its global operations structure, which differs from its previous top-down hierarchy structure (Ezz, 2017). The changes enhance how Pepsi generates its products to leverage profitability. These organizational changes, includes focuses that reach its regional market needs, constructing corporate control over its global structure; nonetheless, creates disadvantages, and limits flexibility (Dudovskuiy, 2016). For instance, the single global division limits response time to its Frito-Lay market. According to Dudovskuiy (2016), by division of this single global unit into regional markets, “PepsiCo could enhance its responses to market variations around the world.” Additionally, this provides PepsiCo an opportunity to grow its food brand within the industry, through offers of healthier competitive product line. According to Wharton (2012), “companies can be socially responsible, provide more nutrition and healthier products and still be profitable, but it requires careful management of board and Wall Street expectations.”

The Coca Cola Company is a multinational company with more than 140,000 employees, the company is in beverage business and its flagship product Coca Cola is considered one of the best soft drink. Coca Cola soft drink is the real revenue generator of the Coca Cola Company. The company was found in 1892 and by 2010 it was reported that the company has the serving of 1.7 billion per day so the company has only grown since its inception. The company is serving its product in more than 200 countries, and the Coca Cola Company owns more than 500 brands, this shows that the graphs of the company is moving upwards and the Coca Cola Company is growing at an immense rate.

Coca-Cola is a soft drink that is carbonate, which is produced by The Coca-Cola Company of Georgia and Atlanta, which is frequently simplified and referred to as “Coke”. The Coca-Cola Company has existed since 1944, March 27th. The Coca-Cola Company has introduced other soft drinks under the Coca-Cola Company such as Diet Coke, Coca-Cola Zero, Coca-Cola Cherry, Coca-Cola Vanilla and the company furthermore introduced unique versions containing lime, coffee and lemon. Coca-Cola is served and drank worldwide, it is reported that Coca-Cola products exist in more than 200 countries globally witch consumers who consume over 1.8 Billion Coco-Cola beverage servings daily. Coca-Cola or “Coke” Is renowned for its strong brand status, it is rumoured to be the world’s most valuable brand. Coca-Cola beverages come in different packages and can be conveniently found anywhere, In Restaurants , Office Buildings, Vending Machines, “Spaza Shops”, Street Vender’s, Markets and shops rather than its competitors.