Analysis of Google

1280 Words Jan 28th, 2018 5 Pages
The search engine industry is commonly known to have started in 1990 with the release of Archie, a tool used to search the (pre-web) Internet, allowing people to find specific files (Buganza, T., Valle, E.D. Search Computing. In The search engine Industry. Edited by Ceri. S & Brambilla. M.). As the evolution of search engines continued, the development of the most popular search engines today came about; Yahoo, Google, MSN and Bing. According to a recent study; Google remains the most used search engine in the world with an average of 114.7 billion searches and a 65.2% market share Sullivan, D. (11 February 2013). Google Still World’s Most Popular Search Engine By Far, But Share Of Unique Searchers Dips Slightly. Available from: (Accessed12 April 2013).
As a result, the intensity of competitive rivalry amongst competitors in the search engine industry is high. All search engines compete in gaining the latest advances and best technology to suit customers. Some differences in the search engine industry includes how the information and search results are displayed; as well as how the user would use the engine to search for information Professor Bejanmin (2011). Differences between Internet Search Engines. Available from:…

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