Analysis of Google

Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.

Some search engines allow others to limit their search, while google does not allow this option, making us more prone to getting answers we do not want. Regarding this, Google is not the most reliable search engine on the web, allowing it as well as other search engines to be misinterpreted. As most people say that google's tremendous success is due to it being the best around, it is proven to be otherwise. In 2007, Bing was at the top of the list, soon to be the largest search engine in the world. However, Google was made and surpassed Bing after only a few months of business. Regarding this, it made Google even more popular, sending the humanity's knowledge level down the drain. For example, when mcdonald's surpassed burgerking, burgerking became less popular. Due to this being, it is simply the world of

Google’s search engine allows users to input and submit data online. In return, the user would receive relevant search results. Behind the scenes upon the submission, web crawlers scan through billions of pages and link keywords from a user’s data to the publish data on the web. Their PageRank technology ranks these pages by the number and popularity of other sites that link to the page. This provides the user with accurate and popular results. Google search engines generated high revenues between advertising on its websites and selling its technology to other sites.

Q1. Paper 1 is on technology and its role in modern society. What interests you about this subject? How might you make it relevant to your own life?

Search engines got their grip on the internet in the early 1990s, the most popular of them being browsers such as Google or Bing. These websites channel information

“With an estimated 46.5 billion webpages indexed by Google alone by 2011, there is seemingly no end in sight for web growth” (DeRoche, October

It is likely to give as news that the world's most widely used site changed its logo is like saying that it's raining, but still at least worth mentioning, since it is neither more nor less than Google, the king of Internet.

Founded on September 4, 1998 Google quickly revolutionized the search engine and the Internet alike. Within two years of starting operations Google had become the largest single search engine in the world and began to dominate the market. As the World Wide Web (web) grew in popularity and became more and more a part of everyone’s daily life, Google too grew in popularity “because it could provide simple, fast, and relevant search results” (Deresky, 2011). The differentiating factor was Google’s “PageRank technology which displays results…by looking for keywords inside web pages, but also gauging the importance of a search result based on the number and popularity of other sites that linked to the page” (Deresky,

Although Google, Wikipedia has changed the world; however, its said to have changed for the worse as expressed in “How Google, Wikipedia Have Changed Our Lives..” by J.W. Maderazo. To begin with, Google and Wikipedia may give people information without picking up a book, but it is not challenging anyone to do the research themselves. Maderazo stated, “I am also feeling unchallenged and reliant on this type of convenience.” People who use the internet are not using their own intelligence to enhance oneself but relying on a sole source to do all the work for them. Also important, In this time and age, everyone is using Google, and Wikipedia sources for everything they can think of, which makes everyone so impatient when trying to get information.

Product | Sizes | PRICE | JANUARY-FEBUARY | MARCH-APRIL | MAY-JUNE | | | | | | | Lemon | | | AVE.SALES VOLUME | AVERAGE SALES PER DAY | NUM. OF DAYS | TOTAL | AVE.SALES VOLUME | AVERAGE SALES PER DAY | NUM. OF DAYS | TOTAL | AVE.SALES VOLUME | AVERAGE SALES PER DAY | NUM. OF DAYS | TOTAL |   | | | | | | | | | | | | | | |   | 250ml | 20 | 10 | 200 | 52 | 10,400.00 | 12 | 240 | 53 | 12,720.00 | 14 | 280 | 53 | 14,840.00 |   | 500ml | 30.4 | 14 | 425.6 | 52 | 22,131.20 | 14 | 425.6 | 53 | 22,556.80 | 13 | 395.2 | 53 | 20,945.60 |   | 1Liter | 51.2 | 15 | 768 | 52 | 39,936.00 | 11 | 563.2 | 53 | 29,849.60 | 12 | 614.4 | 53

In The Google Story, authors David A. Vise and Mark Malseed narrate the success story of Google’s creators Larry Page and Sergey Brin. This text goes to great lengths to give the complete story on how Google on because the largest search engine the world has seen since its conception in 1998. Vise and Malseed argued that with sheer intelligence, innovation, and unique business tactics Google has created an empire. And after such a short time they dominated the search market. They also claim that Microsoft the main competitor of Google cannot rival, google because google creates landmark quality products and Microsoft only suppresses competition with their abundance of resources. The text also explores how the Founders were influenced greatly by their environment and heavily supported by their families.

To understand how a firm competes with different firms, one must have a sound idea of what resource similarity and market commonality are. The way a company can compete with other markets through the intangible and tangible factors can be broken down into four quadrants as a source of identifying the factors amongst the rivals. Market commonality is basically the amalgamation of different markets that a firm and its rivals are somehow linked to. The degree of similarity of their interaction in the markets then gives the idea of how fierce the competition really is. (Hitt et al., 2013 p 138) Resource similarity is stated as how much similarity there is between the firm's and its rival's resource in relation to how much of the resource is available and the time of resource there is present. (Hitt et al., 2013 p 138) It is also noted that the business who have same resources and abilities also go on to have similar strongpoints and weak points.

Becoming a multinational technological company is difficult and requires large starting capital. The web browsing and social media battlefield is an incredibly challenging space of business to enter and that is evident simply by looking at the number of large established conglomerate competitors in the market. Almost all of the major online sites, services and tech companies are all profiting from the same need. The need for advertising space. With billions of people on the web globally, the internet as an advertising medium is by far the best way to reach a particular target market and has new ways to track data and spending habits revolutionizing the way advertisements are dispersed throughout the general public. The niche of google and yahoo in the past may have been the search engine but now their biggest contenders are not only other web browsers but any ad revenue generating site. To the untrained eye, Google

Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are

Professionally, Google is known as a company based in California that is labeled as an internet company which is multi-national. It provides online searching, as well as cloud computing, software, and advertising. The company actually didn 't start off as a company, but rather as a research project back in 1996. The project was being conducted by Sergey Brin and Larry Page who at the time were studying at Standford University as PhD students. At the time, in internet-land, the search engines that existed operated where they ranked the results by counting the number of times keywords results were on a page. The two students came with a better idea (called PageRank at the time), that looked at relationship between websites. It would rank websites by determining it 's relevance, which was based on the importance of pages, and the number of pages, and how it linked back to the main website. After the idea 's creation, the two founders made the project into a business, and changed the name to "Google", which is a neat miss-spelling of the word "googol" which had significance because it stands for the number one followed by one hundred zeros, and it related to their goal because they wanted to create a search engine that offered a large quantity of information.