Analysis of Kraft Food Company

the internal analysis of the firm and the external analysis of the industry and competitive environment

The company may now be known as just Kraft Foods Group but the slogans “make today delicious” and the old statements about healthy enjoyable food still stands true. Just like everything in life, things must adapt and grow with time. So being the best food and beverage company means having healthy and delicious food.

Strengths and weaknesses come from the internal environment of the firm. Strengths can be exploited, built upon and made key to accomplishment of mission and objectives. Strengths reflect past accomplishments in production, financial, marketing and human resource management. Weaknesses are internal characteristics that have the potential to limit accomplishment of mission and objectives. Weaknesses may be so important that they need to be addressed before any further strategic planning steps are taken. A basic determination of a firm's relative strengths and weaknesses is often the first step in the internal evaluation. A hidden benefit in internal evaluations is the opportunity for participants to understand how their jobs, departments, and divisions fit into the whole organization. A manager's forced communications that occur across departmental lines produces an additional benefit in improving communication within the organization.

This paper presents an analysis of the market structures, strategic planning, market environment, and internal environment of Kudler Fine Food in order to suggest the best market structure which can be helpful for its long-term profitability and recommend strategies which can make it more competitive and successful among its industry rivals.

For the analysis the packaged food company ConAgra Foods, Inc (CAG) was chosen. According to ConAgra 2013 Annual report, ConAgra Foods, Inc. is one of the USA’s leading food companies. It has a strong brand recognition and consumer loyalty. ConAgra 's products are sold both in large supermarkets and convenience stores. Company operates in Commercial and Consumer Foods segments. The food industry is especially interesting for the research as the demand on food will stay relatively stable even during economic crises and is continuously growing.

Kraft Foods established in 1903 has been in existence for over a century and is a household name. It's a company that when spoken of a thought of Mac-n-Cheese or dairy products come to mind but it is so much more. This organization has progressed dramatically over the years buying over other companies, improving existing brands, and introducing new product lines. Today, Kraft Food products include beverages, cheese, dairy, and snack foods. How has Kraft been able to thrive? Is it because they are striving to ensure that their Mission, Vision, and Values are easily understood and achievable?

Food Inc. is a documentary that tries to teach the viewer about America’s food chain and how it came to exist in its current forum. The film uses a mix of facts and opinions from people who work in the food production industry. Food Inc. does interview workers who are both for and against the current method of food production but not for the purposes of portraying an unbiased film, it comes across as an insincere attempt. During the course of the film we are shown current methods and past practices of food production dealing with meat and vegetables.

I was sitting in my AP Environmental Science class during my sophomore year. The lights were dimmed, the projector beeped on, and the documentary began. Then the title flashed across the screen reading “Food, Inc.” Though beforehand I thought little of what the film would be about, it would have me thinking to this day.

Brand building, consumer health and wellness, and advertising and promotions were all critical to success in the industry. Kraft’s ability to compete with lower priced snacks showed its ability to differentiate itself from other lower priced competitors.

Mondelez International is an American multinational confectionery, food, and beverage company. I have been given the opportunity to analyze all ratios 8-14 for Mondelez. After a careful review of the Consolidated Balance Sheet, I am able to give the following analysis based on various ratios used to determine how well the company operates.

An analysis of a firm’s internal environment can be completed through various methods. These methods are value chain analysis, three circle analysis, SWOT

The Kraft Heinz Company successfully merged on July 2, 2015 when Heinz owned by Berkshire Hathaway and 3G Capital teamed up with Kraft Foods Group. The deal is considered one of the top most mergers in the food and beverage industry worldwide. Currently the company has its strong presence worldwide. Moreover both 3G Capital-a Brazilian Equity Firm and Warren Buffet together contributed by investing $10 billion in the deal making the company worth about $46 billion.

The symbol, “Good Food Good Life”, which is always enclosed in its products, guides every activity within the company. Nestlé believes that good food is the primary source of good health throughout life thus it always puts nutrition, health and wellness at the core of its business. The firm tries to further develop and emphasize these aspects in all its economic activity. These three goals- Nutrition, Health and Wellness can therefore also be found in all Nestlé products as well as its mission statement. Nestlé’s strategic purpose mission is therefore to make better food in order for consumers to live a better life creating an apparent relationship between the firms mission statement and logo as it strives to make safe, high quality and nutritional food that meet physiological needs. Due to the complexity of products and services Nestlé offers, the firm must target numerous different groups of customers. Hence, market segmentation plays an important role for Nestlé as it has to know the target customers each product or service markets towards. Therefore the business conducts consumer and market segmentation according to age, geographic situation, income and gender, whilst maintaining their, “Good Food Good Life”

The internal environment analysis focuses on current marketing strategy and performance, present and anticipated organizational resources, current and projected cultural and structural issues, and the customer environment. On the other hand, the external environment addressed competition, economic growth and stability, political trends, Legal and Regulatory Issues, technological advancements, sociocultural trends, and the SWOT analysis.

The internal environment consists of the inherent competencies of the firm and the structure of its internal systems and processes. It is imperative for the organization to conduct an internal analysis