Analysis of Kraft Food Company

1894 Words Jan 9th, 2018 8 Pages
Furthermore, it can allow the organization to identify the factors that can influence its business in negative or positive manner. This report has selected Kraft Foods Company. Internal analysis of Kraft Foods Company would be done in order to identify its strengths and weaknesses.
Executive Summary
Based on the analysis, Kraft Foods Company is considered to be one of the dominant players in the food industry and concentrates on providing services provided to consumers, which is of superior quality and class. Physical resources of the organization include its buildings and production equipment. Technical resources have allowed the Kraft Foods Company to produce innovative products, which have become popular all over the world. Notable food products include Trident Gums, Cadbury chocolates, and LU biscuits. Customer loyalty and corporate social responsibility are also in the main objectives of the company and therefore, has allowed the Kraft Foods brand to win the loyalty of customers. Brand visibility has allowed the organization to ensure that its products are accessible to different countries all over the world. It is recommended that the organization focuses on its marketing strategy in Europe through…
Open Document