Analysis of Laptop Market in India

3440 WordsApr 4, 201114 Pages
DATA ANALYSIS For the survey analysis I take the sample size of 100 people. CHART-1 PERCENTAGE OF USERS AND NON USERS OF LAPTOPS Users- 76 Non Users-24 Total (Out Of)-100 On the basis of the survey it easily seems that there are 76% of people use laptops but also 24% of people are not using the laptops. The question is why these 24% of people do not use Laptops. What is the reason behind that? CHART-2 PERCENTAGE SHARE OF MARKET How many customers use which brand is given as- HP-18 Lenovo-14 Compaq-14 HCL-12 Acer-12 Dell-2 Sony-2 LG-2 Total (Out Of)-76 There are too many companies in the market which are providing different types of laptops but the mostly market is divided among HP, COMPAQ, LENOVO, ACER,…show more content…
Also 10% customers have not answered. CHART-15 ADVERTISEMENT How many customers’ decision influence by this factor on the scale of 1-5 is given as- MOST-10 MORE-10 AVERAGE-8 LESS-10 LEAST-26 NO ANSWER-12 Total (Out Of)-76 Customers decision influence due advertisement. 13% most, 13% more, 11% average, 13% less, 34% of customers’ decision influence least due to advertisement factor. Also 16% customers have not answered. CHART-16 PERFORMANCE How many customers’ decision influence by this factor on the scale of 1-5 is given as- MOST-30 MORE-16 AVERAGE-8 LESS-8 LEAST-10 NO ANSWER-4 Total (Out Of)-76 Customers decision influence due to performance. 39% most, 21% more, 11% average, 11% less, 13% of customers’ decision influence least due to advertisement factor. Also 5% customers have not answered. CHART-17 AFFECTING PURCHASE PLANS There are too many promotional activities/schemes by which customers’ purchase plans affected. Do customers’ purchase plans affected is given as-? YES-56 NO-20 Total (Out Of)-76 There are too many promotional activities/schemes by which customers’ purchase plans affected. 74% of customers’ purchase plans affected due to various promotional activities/schemes but 26% of customers do not affected. CHART-18 PREFFERED BRAND WHILE REPURCHASING Which Brand will prefer by how many customers while
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