Analysis of Malcom Gladwell´s Small Change: Why the Revolution Will Not eBe Tweeted

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In his article “Small Change: Why the Revolution Will Not Be Tweeted”, published in the New York Times on October 2010, Malcolm Gladwell looks closely into the notion of social change and the different means to achieve it. He makes a clear distinction between traditional activism, which implies sacrifices and physical devotion, and current activism, based on social networks. The writer considers that “social media can’t provide what social change has always required” (Gladwell, paragraph 1).
The virtual world has its strong points. This statement is true and undeniable. Indeed, social networks are an excellent way to connect people worldwide and let them share their thoughts and ideas. However, I cannot agree more to Gladwell’s thesis.
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In his article “Small Change: Why the Revolution Will Not Be Tweeted”, published in the New York Times on October 2010, Malcolm Gladwell looks closely into the notion of social change and the different means to achieve it. He makes a clear distinction between traditional activism, which implies sacrifices and physical devotion, and current activism, based on social networks. The writer considers that “social media can’t provide what social change has always required” (Gladwell, paragraph 1).
The virtual world has its strong points. This statement is true and undeniable. Indeed, social networks are an excellent way to connect people worldwide and let them share their thoughts and ideas. However, I cannot agree more to Gladwell’s thesis. There are several points that immediately caught my attention, starting with the idea that social change requires “strong-ties” (Gladwell, paragraph 12) or in other words the connection that exist between friends or family or even colleagues. Actual change cannot happen without devoting oneself completely for a cause. This means having to take high risks that often jeopardize the activist’s life by resulting to kidnapping and murder. In order to persevere in the face of danger, people need closeness and true friendships. Strong, real-life relationships are the most powerful tools for survival in a context of hostility and animosity. Some people might argue that the Arab Spring would have never happened if it weren’t for social networks. I
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