Analysis of Marketing Activities and Strategies of Play Tv

Digital media not only played immense role in supporting the entertainment industry, but also added a whole new dimension to and redefined how education system was imparted and businesses were operated. It also opens doors for new methods of employment. Digital Media is also now becoming an aggressive tool for marketing. This paper evaluates strategic analysis of Direct TV, a company dealing in the home entertainment industry. While Direct TV is a US based multinational, it plans to take its operations to Philippines.

Marketing Plays a vital role in a business, because of marketing the business can offer their offerings and to their customers and provides the services. Marketing is a combination of 4 P’s which are Product, Prize, Place and promotion, to Analysis the marketing of this business, I am explaining the

Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the

Marketing is all about creating a really solid decision, which will lead to more money. In this paper I will give some history of my organization, and explain how each element of marketing affects the organization. In addition I will cover the industry in which the organization resides in.

The authors mention about topology for few chapters, which included the four dimension of sales complexity, nature of sales, four types of buyers in the late chapters in which those topics was a basic for marketer but still, the author give an details explanations’ for the topics, and conclude it with the new views of the marketing now. It was addresses marketing to consumer’s internal needs rather than basic demographics.

Marketing concept believes that for a company to achieve organizational goals, it depends on determining the needs and wants of the target market. It takes an outside-in approach. Marketers practising this concept recognise that customers are always the first priority of the organization and they aim on complete customer satisfaction. This requires an integrated marketing effort, that is, team work between different departments within the organization. For instance, team work between the marketing team and the academic team of UCSI University. The marketing team will be in-charge of the promotion of the academic programmes available in UCSI University while the academic team will have to ensure and maintain the quality of the programmes and courses offered.

Therefore, the marketing concept is a total philosophy, which provides a common focus for all elements of the enterprise. In so doing, it helps to bring business and society into a meaningful and mutually beneficial relationship. Since its inception, marketing concept has been adopted by many business firms because of the role it plays in the success and progress of business,

The term Marketing is very broad concept. There are many things which are included by the marketing. All of the businesses need marketing. In order to sell their products or services every business needs to design marketing strategy, marketing plan and many more. There are many theories of marketing have been developed by many authors. Here in this report we have discussed about these theories and models which help company to analyse for its brand marketing. In order to understand it more clearly we have used HSBC brand. We have deeply analysed the brand. This report will help to understand marketing concept in the real business practice.

Marketing is perhaps the most important activity in a business because it forms the communication bond between the customers and the company, and it’s a key aspect of communicating the value of the product.

The Selling Concept – This concept doesn’t primarily focus on new consumer wants or desires but focuses on the selling and promotion of a particular already existing product in order to achieve the highest sales they possibly can. This technique is suited to companies who sell products which are in high demand and whose customers/consumers tastes are unlikely to change and lessen demand.

This assignment is about marketing, where I will produce a marketing strategy for a new or existing product. This unit introduces the major principle and functions of marketing; I will look on customer needs, and creating a suitable strategy or marketing mix, which will satisfy customer needs. In this unit I will experience the marketing process from carrying out initial research about a market, investigating the principles of functions of marketing and the way in which it contributes generating income/profit in a business. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.

Society as a whole is undeniably associates with marketing. Kotler(1983) suggested that marketing impacts variation of individuals in difference aspects including all the citizens. For instance, the consumer with an unlimited need, want and demand that need to be fulfilled, reflects in the consumer behaviour study. Seller which applies to the market researches marketing strategies to obtain the highest outcome possible. The citizens could affect directly and indirectly as responsible for being part of the market through the changes of factors such as prices and demand. In consequence marketing is a way for the company to enhance their engagement with the external environment through the relationship of the market.The different aspect of the importance

In this task I have been asked to write about what is marketing principles and concepts, and also go though what are the 6 elements of Marketing Mix.

A.C.1.1 Marketing is the management action able to spot, foresee and please the customer claim in a profitable way, is a “process of developing and implementing a strategy to plan and coordinate ways of identifying, anticipating, and satisfying consumer demands in such a way as to make profits”, it is the tactical scheme that stand at the core of marketing, it is a set of agreements that enable buyers and sellers to exchange goods and services. The key words in marketing process are:

Marketing is the means for which consumers and companies satisfy each other’s needs and wants. In this paper I will talk about what marketing is and the steps that have to be taken during the marketing process. One of the key steps in this concept is knowing the target group of consumers that a firm wants to appeal to. Targeting a specific audience helps refine the marketing strategy in order for a producer to offer the most pertinent good or service to the consumer. Another topic discussed is how marketing concept is international and used by establishments throughout the world. When the marketing concept is placed in a perspective that is on a far greater scale the strategies and usage of tools must be magnified. Marketing is not all about advertising goods and services. Research and statistics play an implemental role in helping to express what consumers gravitate toward and how they react and behave within the marketing environment.