Analysis of Marketing Through History

Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have

In this documentary, PBS uncovers the evolution of marketing. Marketing has moved from targeting large groups, to targeting individuals and smaller segments. With so many messages being transmitted through the media, the line between what is being absorbed and what is not has become blurred. Getting through the clutter is difficult. Every thing is done to break through the clutter. Therefore, marketers need to market to only those who really want to hear the message, and to get those people that hear that message, to have an emotional response to it.

were branded to the bone. They always understood that they were selling brands before product. They had their eyes fixed on global expansion.

Television is advertising. It is a medium whose purpose is to sell, to promote capitalism. In 1977, Jerry Mander, a former advertising executive in San Francisco, published Four Arguments For The Elimination Of Television. In the book, Mander reveals how the television networks and advertisers use this pervasive video medium for sales.

Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the

Established in 1968, Dick Smith is considered as one of the largest and highly regarded consumer electronics retailers in Australia and New Zealand. Dick Smith has bigger presence with a total of 377 stores under three different banners, out of which 61 are in New Zealand. Dick Smith electronics is currently owned by the majorly by Anchorage Capital Partners. It is an ASX listed company with revenue of more than $1.3 billion in 2013 and has more than 3700 employees. However, in the past few years Dick Smith saw declining sales and underperforming store closures that resulted in staff loss in distribution, marketing and sales that have tarnished image of Dick Smith. The management started designing changes, and the year 2014 can be described as a transition for Dick Smith’s New Zealand stores in the wake of restructuring to slow down and reverse the sales decline.

There has never been a time where product or service marketing is geared to target a specific segment or niche than today. This is a period in history where the most successful companies are those that have identified a specific group of people in the marketplace and designed their products and services to satisfy their particular needs and tastes.

This gain value and addresses a key decisive achievement factor in the industry (Grant,2010). As position is important to offer convenience and a deep assortment, An extra unique intangible resource would be their brand representation and customer loyalty, this is vital since it can attract or attract consumers and it could be necessary to build the brand image .

Stephens addresses the new age of the consumer industry with three brand organizational competencies, “honesty, illumination and immediacy.” Brands that are able to differentiate themselves are ones that are able to simplify information to their customers, highlight the key information and features of the product that suit the customer’s priority, and respond to their customers, ultimately demonstrating dedicated customer engagement. Customers want brands that are able to simply sell them what they want; Stephen states, “they just want brands to make their path to purchase less complex and onerous” (137). This is backed by the emphasis on a companies’ ability to provide customers unfiltered information about the

In this paper, I have researched to find out how this grant empire has become and remain so successful. I found out that one of the reasons is because it has been able to maintain the goals and standards that its owner, Mr. Sam Walton has built it upon. Even after his death, Wal-Mart continues to expand and grow in other countries. Wal-Mart is considered one of the top ten global companies today. Mr. Walton’s main goal was to sell products at a low price so that people could live a better life. Another reason is because Wal-Mart uses certain market mix strategies such as the four P”. These strategies, price, promotion, product and place.

The constantly emerging of product, price, channel and messaging or/and creative differentiators in the business atmosphere inevitably contributes towards one’s product elimination or irrelevant. In those competitive edge scenario, marketers play as the devil advocates in manipulating and provoking consumer’s mind. They’re the one who have all the vital data regarding demographic (size, income, VALs,), purchasing power parity

During the launch of their new product, the brand had to communicate the right message to the target markets. After qualitative analysis, the firms decided to focus on 3 main targets:

Moreover, the products were developed based on what the company believed the consumers wanted (O’Neill 2010). The group completely forgot one of the keys of success of every company, the customers and their needs.

Its primary objective was, simply put, to become the “most recognized and respected brand in the world.” This objective required most of the

The birth of ‘Marketing’ happened centuries ago where vendors in ancient times tried to seduce the oncoming customer by chanting in loud noises and catering to the customer needs by negotiation of price or assumption of what they might need aside from what they were actually looking for. Over the years, this process has been refined, given a