Analysis of Mattel’s Supply Chain Management

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MATTEL Ruth Handler Innovating Mattel and Barbie & Sustaining Innovation Leadership in Mattel’s Toy World Management of Supply Chain Operations Table of Contents Executive Summary …………………………………………………………………………………… 3 Critical Strategic Milestone …..……………………………………………………………………….. 3 Mattel Timeline ………..………………………………………………………………………. 4 Organization Wide Supply Chain Issues ………….…….………………………………………...... 5 Safety …………………….…………………………………………………..………………… 5 Security ……………….………………………………………………………………………... 7 Profitability and Investment …………………………………………………………………... 7 Protecting Intellectual Property ………………………………………………...……………. 8 Management and Leadership of Mattel ……………………………………………………………… 8 Ruth Handler…show more content…
and Japan * 1961 – Greiner & Hausser and partner Louis Marx sued Mattel for infringing on the hip joint patent and Mattel counter-sued Marx’s Miss Seventeen doll for causing consumer confusion with a similar doll * Ken Doll introduced * 1964 – Mattel bought G&H’s copyrights for the Lilli doll and the related U.S. and German patent rights * Hasbro introduces rival doll G.I. Joe * 1970 – Convicted of white-collar crimes, fixing the accounting books and cashing in on insider information * 1972 - Restructure to create Mattel, Inc. * 1975 - Founders leave the company * 1982 - Introduced He-Man * 1986 - Joint venture with Bandai, Japan’s largest toy company * 1987 – Handler given a Doll of the Year Award * 1988 - Revives association with Walt Disney Company * 1991- Acquires Aviva Sports, Inc. * 1992 - Acquires International Games, Inc. * 1993 - Fisher-Price joints Mattel * 1994 – Barbie celebrated her 35th anniversary * 1997 – Mattel files lawsuit against MCA Records for defamation in the song Barbie Girl * Acquired Tyco and suffered losses * 1998 – Acquired the Pleasant Company

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