Analysis of McDonald’s

In Beijing, McDonald’s was like leisure time for people. For example, people could relax, chat, read, enjoy the music, and celebrate the birthdays in McDonald’s in Beijing (Yan, 72). McDonald’s in Beijing provided friendly environment and moderate place for middle-class people. When people went to McDonald’s, they were getting American culture experience that they had never been before. In Beijing, when customers entered the McDonald’s, they could see the kitchen and how their service works which is different to American culture. In addition, Beijing culture has been changed because of the familiar and peaceful place that McDonald’s provide for their customers. McDonald’s made favorite for young couples “because the eating environment is considered romantic and comfortable” (Watson 50). Also, McDonald’s was children favorite place like in American culture because kids could play and eat at the same time. Even they had receptionist whose responsibility were “to establish long-term friendships with children and other customers who frequent the restaurant” (Watson 61). McDonald’s in Beijing became most favorite placed for people because of affordable restaurant and friendly

The way that Burger King and other fast food restaurant chains do business and markets their products to consumers is due to the change in our society to where the consumer wants the biggest, fastest, and best product they can get for their money. This change in society can be attributed to a process known as McDonaldization. Although McDonaldization can be applied to many other parts of our society, this paper will focus on its impact on Burger King and Taco Bell restaurants. My belief is that the process of McDonaldization has lead our generations toward a more a much more efficient lifestyle, with much less quality. From my observations and studies of these fast food resturants, several themes have become

McDonald’s Corporation operates in the food service industry. The company has its restaurants in more than 100 countries of the world. McDonald’s, the world’s largest food chain is headquartered in U.S. having an employee population of 390000 (About McDonald's..., 2008).

As a child many of us would go trick-or-treating on Halloween night just to eat out body weight’s worth in cand. Now, I clearly remember always getting the candy cigarettes that would come in a blue and red cardboard box. We may not have known this a children, but what the candy companies were doing was something called imprinting. Once we got older we would see cigarettes and think about the good memories that came when we had the candy ones. Mcdonald’s uses imprinting in the same way, so whenever we got a happy meal as a child we would think of the happy memories that came with finally opening our toy that came with the meal.

Since Richard and Maurice McDonald founded in 1948, McDonald's has grown from a small restaurant in California into one of the most recognized brands in the world with a chain of outlets that spans the globe. For over 50 years, McDonald's defined the fast food industry while indelibly etching its golden arches logo on the face of both American and global culture through such icons as character Ronald McDonald and the Big Mac sandwich. Millions of people started their very first jobs at McDonalds while even more began to have their eating habits redefined by the chain. Concepts like the drive-thru window were introduced along with the Happy Meal for children in order to provide a fast, affordable, and enjoyable dining. Ray Kroc, saleman

Hospital food is not known to be delicious, until McDonald’s becomes that food; that’s right, hospitals contain some of the thousands of McDonald’s franchises found worldwide. This is a prime factor to why the United States has become the fattest country in the world. Consumers are quick to blame the government or perhaps their own self-control with food, but they are overlooking who is perhaps the biggest culprit in the obesity epidemic: processed food franchise owners. Franchise owners are at fault for causing the epidemic because of the excessive alteration of their food, their “food education” diplomacy that has normalized eating out multiple times a week, and its effect on public opinion using lobbyists.

•In the recent times McDonalds has been blamed for the high fat content in its products and many consumers perceive that the food served at their outlets is not healthy. Also, the consumers are becoming increasingly health conscious these days. McDonalds

This continuous study is a descriptive one, though it encompasses characteristics of the exploratory research. The study will be descriptive to the extent that it creates data structures that describe the existing characteristics of the marketing situation at McDonalds. It will collect data about customer attitudes, purchasing behavior, customer satisfaction, competition and other marketing issues that will allow the decision maker to understand consumer behavior and identify trends that might suggest changes needed in the marketing strategies.

I love Happy Meals. Opening the house-shaped box, getting my free toy; it’s one of the best things about being a kid. And who hasn’t begged their parents to stay an extra fifteen minutes to play in the playground or laughed at a commercial with Ronald McDonald and the Hamburgler? McDonald’s is a part of childhood, and it’s a part of life. There are McDonalds’ all

In recent years there has been a growing epidemic of obesity, especially in America. According to the National Health and Nutrition Examination Survey posted on the Center for Disease Control website there are 12.5 million children from ages 2 through 19 that are obese. Many people are starting to complain that the commercials and ads for these restaurants are the result of such an incline in obesity. Although there have been current ad campaigns aiming at children to live a healthy life style there are still hundreds of advertisements that are putting restaurants in a sort of ultimatum position. Either restaurants change their advertisements or they improve their menus. In 1979 McDonalds debuted their world famous Happy Meals to the

McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.

Threats: McDonald’s has a few threats that are a concern to them. The growing strength of the competition from Burger King and Wendy’s, among others, has decreased their market share. They need to think of new and appealing food items. The more health-conscious consumers become, the less likely they will want to stop at McDonald’s for lunch.

History, Heritage and Experience: The McDonald’s brand has a strong association with customers. These associations can be related to friends or experiences in the restaurants such as a birthday party. Memories can be evoked of experiences long ago. McDonald’s memories can make people feel

McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants. There are over 31,000 McDonald’s locations worldwide primarily selling hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, and desserts.

Based on the explanation above, we can identify some opportunities and threats of fast-food industry. As we can read from this case, we know that the fast-food chains were recognizing the saturation of the industry in U.S. This condition can become a threat, but it can be an opportunity if the companies in the industry try to do international expansion throughout U.S. because growth in other countries was expected to be one of the only sources of growth for many of the top hamburger