Analysis of Microsoft Dynamics Crm Solutions

1516 Words Apr 23rd, 2012 7 Pages
Table of Contents
Section Title of Section Page(s)
I. Executive Summary 2
II. Brief History of Microsoft Corporation 2
III. History of Microsoft Customer Relationship Management Software 3
A. Timeline 3
B. Additional Information on MS-CRM Dynamics 2011 3
IV. Common Business Issues 3-6
V. Proposed Solution 6-7
VI. Recommendations for Executive Committee 7-8
VII. Attachments 8-15
A. References 8-9
B. Supplemental Materials 9-15

I. Executive Summary

Especially true in today’s global economy, time is money and cost is the most volatile aspect of management. Efficient software solutions are an integral aspect of forward-thinking organizational management. The top competitors to Microsoft in the Customer Relationship
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Essentially, the web site data I entered was for recordkeeping and the representatives had no access to it. This was obviously a frustrating situation for most employees and clients.
Business Example: "Cold Stone Creamery, a premium ice cream chain, used Microsoft Dynamics CRM to automate and streamline its birthday club program. In one year, Cold Stone Creamery was able to increase membership from nearly 200,000 to over 1.5 million and to reduce direct marketing costs per contact from 80 cents to pennies. (Microsoft, Customer Relationship Management: The Winning Strategy in a Challenging Economy)”
Follow here to read more about the Cold Stone Creamery solution

“Robust workflow capabilities enable organizations to streamline time-consuming processes such as budget approvals, campaign execution, lead qualification, lead routing, RFP submission, sales follow up, reference management, and case routing, just to name a few. The more these processes can be automated, the more employees can focus on their core competencies. Another way to leverage workflow capabilities is by automating end-to-end business processes. For example, workflow can be used to take a holistic approach to sales by enforcing best practices from lead to final close, defining a common sales methodology and streamlining execution. Organizations can model each stage in the sales process, define an ideal
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