Essay about Analysis of Nike

Nike, Inc. is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world 's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. The brand alone is valued at $10.7 Billion making it the most valuable brand among sports businesses. Nike and Precision Castparts are the only Fortune

A Greek would say, "When we go to battle and win, we say it is Nike." According to Greek Mythology, The Nike was the winged goddess of victory. Daughter of the titan Pallas and the river Styx, Nike sat at the side of the omnipotent Zeus for the duration of his plight with the titans. The goddess Nike came to be an everlasting symbol of victory and dominance on the battlefields of ancient Greece. In light of her conquests, a popular footwear company of the 20th century designed products in her name to push new levels of achievement in athletes worldwide. The Swoosh logo at the side of each shoe is intended to represent the wing of the Greek Goddess Nike. The vibrant spirit of this ancient goddess has bridged the gap between

Nike is the leading endorser of all major sport companies. According to Forbes.com, “Nike total revenue was fourteen billion dollars for the year of 2013.” Oregon University is one of the many schools, which is sponsored by Nike. Before Nike took over as Oregon University official sponsor, they had a mediocre athletic program. The Chief Executive Officer of Nike, Phil Knight, decided to invest into Oregon University. Phil Knight invested an undermined amount of funds to the athletic program. So, that the whole athletic department did not have to worry about anything. Phil Knight, for example, expanded the stadium seating for the football team, provided a state of the art training facilities, and a unlimited supply of costume made uniforms. Phil Knight investment alone increased athletic recruitment and student enrollment. The Oregon University football since then has made several Bowl Championship Series appearances. Phil Knight investment had played

Nike is the leading and yet renowned supplier of athletic apparel and shoes. The company controls close to 33% of the global athletic shoe market (Dogiamis & Vijayashanker,2009).Nike was founded by Bill Power and Phil Knight in 1962 as a Blue Ribbon Support and then was later on renamed to Nike in the year 1968 (Patrow,2003).The company supplies very high quality product in close to 100 countries with major markets being located in the U.S,U,K, Asia Pacific as well as in the Americas. The company has managed to attain its lead and legendary position via the application of innovative and yet attractive product design which is backed by quality production as well as well crafted marketing strategies.

Nike is the English version of the name of the Greek goddess Nike, which, according to legend, helped the Greeks to win on the battlefield. The American company Nike has transferred this meaning to their products - shoes, which help to achieve great sporting achievements. History of the brand had started with a search for the founders of the niche of sports footwear in the US market, which was free that time. In the early 60-is of Bill Bowerman and Phil Knight founded the company, the initial capital of it was $ 1,000. Phil Knight decided to develop high quality sports shoes in the United States, produced in Asia and sold in the United States. The company originally existed under the name Blue Ribbon Sports, but in 1971

Today Nike Inc is the largest manufacturer of sports footwear, apparel and equipment with worldwide revenue in excess of $25 billion in 2012 under various labels including Nike, Nike Golf, Converse and Hurley. Seventy percent of the company’s value is derived from footwear and apparel sold under the main brand Nike with Nike footwear commanding a market share

The use of specific athletes in marketing campaigns really began to show promise when athletes like Jordan began wearing their own brands of shoes. The idea to consumers or fans of the NBA that they could wear the same shoes as Michael Jordan, and somehow play like him was an easy sell by Nike. Today it is now common for marketable athletes in almost all sports to wear their own style of shoes, spikes, or skates. An interesting point to make is that through Nike Michael Jordan eventually launched his own clothing line called Jumpman23 that makes everything from socks and underwear to winter coats. Even though Jordan has been retired since 1999 the Jumpman23 company has continued to release a new shoe every single year that are simply called “Jordan 24”, an increasing corresponding number to the number of years the shoes have been produced. The new Jordan shoes still retails at over $150 a pair even though Mike hasn’t stepped on the court in 11 years! After retirement and becoming the CEO of the Jumpman brand Michael Jordan has been able to court other famous athletes from a variety of sports to wear his brand. A few examples of the athletes include Derek Jeter (baseball), Dwayne Wade (basketball), Jason Taylor (football), and April Holmes (track and field). The wide range of athletes in all different sports who now market a brand for arguably the greatest athlete of all time truly shows the money, power, and influence an athlete can experience

Phil Knight is the chairman of the borard of director of Nike. Since 1968, Phil Knight was mastermind that helped transformed Nike into a global sporting good phenomenal. Knight was a successful accountant with Price Waterhouse and Coopers. Knight taught as a professor at Portland University in Business admisntration. Mark Parker is the CEO of Nike. He Joined nike in 1979 as the first shoe designer and currently he contributed to the innovative products of Nike. He creates innovative products and designs that elevate Nike to the next level. He contributed to the groth of Nike by making several key acquisitions. Trevor Edwards is the president of the Nike bramd. Edwards is accountable for all the geographic business units. Edwards helped create

Phil Knight and his track-and-field coach Bill Bowerman found one of the world’s well-known sports brand, Nike in 1964. With the beginning of Nike first “office” being the laundry room of Knight’s family home it has now become the biggest sports and fitness company in the world with international recognition. The vision statement of Nike as an organization was to think ahead in the long term and not to simply focus and be content with the present as described by Tom Clarke, chief executive of Nike.

Nike Incorporation, formerly known as Blue ribbon Sport – BLS was founded in 1964 by Phil Knight and Bill Bowerman with an investment of $500 has developed from a small operation to a household name, located on all continents. They evolved by investing their money in design, development, marketing, sales and partnering with other low-cost but high-quality producer companies in Japan, Korea, Taiwan, and South Asia and so on and so forth to manufacture their products. (Locke, 2002)

Nike is a marketing trailblazer. Its commercials are so unique and iconic that every new advertising campaign is analysed by industry watchers and experts, and

Professional athletes like Michael Jordon, Scottie Pippin, Charles Barkley, Ken Griffy Jr., Sergai Federov, Mats Sundin, Mia Hamm and Tiger Woods are all sponsored by Nike. These talented individuals are highly valued in sports society and are paid accordingly. Salaries of these athletes all exceed $10 M per year. Michael Jordon alone currently earns $40M per year! Nike endorses these athletes and pays them generous royalties to represent them well. Regardless of whether or not these athletes were

Nike, the world’s largest and leading innovator in athletic footwear, apparel, and equipment, is considered to be the quintessential global corporation. The company was founded in 1972 by Phil Knight, a former track star from the University of Oregon. Their company logo, “Just Do It”, has become one of the most recognizable marketing phrases throughout the world as well as their celebrity sponsors, which include Michael Jordan and Tiger Woods, are also some of the most recognizable athletes. In 2006, Nike employed an estimated 650,000 people in 600 different factories scattered throughout the globe and had an annual revenue of

According to the “Sweatshop Fact Sheet,” Tiger Woods is paid over fifty five thousand dollars a day to be their spokesman. Another famous person that is a spokesman for Nike is Michael Jordan. According to the article “Running Away With the Profits,” (Environmental Action, Academic Search Elite), Michael Jordan is paid twenty million dollars in endorsement fees. Big name sport teams advertise Nike to appeal to the common person.

Nike's management's bet on celebrities marketing. These athlete celebrities including Michael Jordan and Tiger Woods had introduced and placed Nike and its