Analysis of Pleasant Dreams Mattress Company

1325 WordsJul 13, 20186 Pages
Introduction With the advancement in communication technology, transportation and other technologies the world has shrink into a global village. Products developed in a country are now widely accepted in other regions of the globe as well. Many companies have been developing marketing strategies to fulfill the need, in an increasingly globalize market, for several years. There are a number of companies that are being recognized by and whose brand names are familiar to most of the people in every region of the world. With the span of time, the global competition is becoming more and more intense and is affecting businesses in almost every part of the world. Those domestic companies who have been doing business in a specific region for…show more content…
While targeting the international market segments, the company has availed the benefit of low wage rates and cheaper raw material costs, available in some regions of the world. This has helped the company in reducing its operational costs and maximizing profits, hence enabling the company to more effectively compete in the market. Moreover, this strategy has given the company, a competitive edge over its competing firms. One of the reasons, for which the company is currently targeting to the international market segments, is the saturation of the domestic markets that is forcing the companies to explore new avenues and to develop new markets around the world. One major advantage the company has, over other competing firms, is that in most of the cases they have an edge over other firms in terms of technology. This technological advantage has helped the company to develop products that are more effective. Positioning The approach of Pleasant Dream Mattress is best defined by their brand position: “we won't sell style without value and we won't sell value without style.” Our assurance to providing furniture that "lives the way you do" entitle us to focus on furnishing the rooms in the home where comfort and style are valued equally: the family/living room/den, casual dining/kitchen area and the master bedroom. Furnishing the rooms where people really live means we focus on mattresses, upholstered (leather & fabric) sofas,

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