Analysis of Pr Activities of P&G

Through the use of a celebrity endorsement, Progressive gains the trust of the audience before even having to mention anything about their company. Many view celebrities as a credible source, so with the use of Michael Buffer in their commercial, Progressive is reaching a wider variety of potential customers. If a viewer wasn’t necessarily interested in the company before and then see an influential celebrity supporting the company, it may be powerful enough for the viewer to consider the use of the company and their

Ultimately, the campaign increased connection, conversation and interaction, in addition to shifting brand perception. The results of these specific increases from PRSA’s case summary are detailed below:

List at least two major reasons that Medicare administrators turned to the prospective payment concept for Medicare beneficiaries.

Firstly, (Product) RED promotes its product range with a cause-marketing campaign, in which,(product) RED ties the marketing of a brand, company, product or service directly, e.g. GAP, Armani, Apple iPhone, to a social cause ± HIV awareness and AIDS prevention. Most cause-marketing campaigns provide for a social cause by donating a proportion of sales to a specific body, for which in this case is Global Fund.

Marketing and promotion: The aggressive marketing and promotion is strength to the company from several years. It has implemented many successful advertising and promotional strategies over the time which includes new format of UK stores “Brighter look”, “Your M&S” slogan, “Quality worth every penny” etc.

From humble beginnings to the mentioning of his name under the same breath as FDR, Ernie Pyle, the “common man”, shaped the propaganda of WWI. His writing saved the public’s perception of the war, Families questioning why their loved ones were dying like dogs in foxholes across Europe. That is the key to, in Europe, not on home soil. The battle had been taken to the United States with the attack on Pearl Harbor, but keeping support up for a full scale invasion in a foreign land would take some serious pro war marketing. But here was Ernie Pyle, all 5’8 and 140lbs of his frame, reinforcing the belief of Americans that we were fighting for the right reasons. Pyle brought a connection from the battlefield to the homes of everyday citizens, a glimpse into a nightmare only the present could fathom. On some level Ernie needed the US military and they certainly needed him. The war gave Pyle content to reach the largest audience he ever commanded, and a chance to explore the world

Founded in 1995 by two entrepreneurs, the organization has grown every year since, adding blue-chip customers and expanding its footprint throughout the U.S. Sterling Investment Partners bought a majority stake in the company in 2010, partnering with one of the original founding families and started the process of institutionalization.

Another typical commercial that has a great influence to charity of customer is: Tide Loads of Hope. It attacked directly to customer’s charity with the message: littlest things can make a big, big difference. On the commercial, they ask us go to www.tide.com and purchase a Tide Vintage T-Shirt for helping people who get affected by disaster. This commercial appeared after Hurricane Katrina, and Louisiana disaster, and Hurricane Ike. By attacking charity of everybody, this commercial appeal to the viewer’s pathos: by buying a Tide Vintage T-shirt, we together can help people affected disaster by sending Tide’s mobile Laundromat fleet to the location affected by disaster for free service as washing, drying and folding the clothes. Especially, all profit from this program will support for families affected by disaster, so we buy Tide product not only for cleaning clothes but also for helping disaster victims. Because of the importance of supporting disasters victims, the well-designed

Both Burma-Shave and Dollar Shave Club, used marketing campaigns to targeting consumers directly and in a similar way. The most obvious is their use of humor to grab the attention of consumers. The difference between these two campaigns where obviously the way they were able to distribute. Dollar Shave Club has the internet and social media at their disposal. They are able to reach a larger audience with few resources than Burma-Shave. Burma-Shave used humorous poems to catch the attention of consumers and it worked for a while.

Procter & Gamble (P&G) is a Fortune 500 American multinational company, and a world 's leading consumer goods company. P&G’s work is driven by a Purpose of providing branded products and services of superior quality and value to improve the lives of the world’s consumers now and for generations to come. P&G now has 50 Leadership Brands, which are among the world 's best known and which account for more than 90% of P&G sales. P&G entered the Chinese market through a joint venture in 1988. Now, P&G is the most successful foreign marketer in China as measured by market share.

Company Background: The company was originally started in 1853 by John Bausch in Rochester, New York. The small store excelled because Bausch discovered

SWOT Analysis is a simple but useful framework for analyzing your organization's strengths and weaknesses, and the opportunities and threats that the company face. It helps you focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you will giving you the opportunity to ward off possible threats from external sources.

Over the recent years, the company have created several mind blowing and award winning advertising campaigns for well known companies and organisations such as Currys, BBC Worldwide, Sainsbury’s, Guinness and Mercedes-Benz, to name a few. A few of the campaigns that really struck out to me as having an unforgettable message was the Uncle Ben’s and Virgin Holidays Ad.

The Procter & Gamble business strategy is to focus on creating new brands and categories so the company can focus on being the best in branding, innovation and scale. This is what sets this company apart from many of its competitors. The Proctor and Gamble are the global leader in all of their core businesses within the company which consists of laundry, baby care, hair care and feminine protection. This report is designed to understand the company’s business model and strategies, and analysis how the P&G has formulated its business-level strategies to pursue its business model.

Pep built their company brand commercials through traditional and modern approach such as pamphlet and sponsoring popular TV drama respectively. Pep even engaged with local radio to advertise great deals at Pep.