Analysis of Print Ad

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Name: Haziq Tarmizi ID: 1007K11060 Date: 17 September 2012 In this paper I will focus on studying a specific print advertisement that I have choose which is the ArmanieXchange print ad, where I found this particular ad on Teen Vogue. This study will look into the perspective of ad design, ad placement, targeted audience, mode of address, the relationship to popular culture, possible consumer responses and etc. The Armani exchange print advertisement uses the magazine as the medium to put out their advertising to the public. The magazine that was used is the Teen Vogue; this magazine is the brainchild of a well-known magazine, which is Vogue where it’s famous about high fashion and celebrities. Most of the content that they…show more content…
According to Darren Rowse “The basic principle behind the rule of thirds is to imagine breaking an image down into thirds (both horizontally and vertically) so that you have 9 parts … Studies have shown that when viewing images that people’s eyes usually go to one of the intersection points most naturally.” So the reader’s eyes will definitely rest on the face of the female model in ad when they overcome this ad. This is because the female model is situated in the middle of the ad, where automatically the human eyes give the attention when points of interest is place in the intersections or along the lines, this will help the photograph to become more balanced and will enable readers interact with it more naturally. On the other hand this ad do not have any tagline or catch phrase included in it. In the ad the product is visible, where the models wore the apparel design by the company. Besides that they also include a mortise which the company’s logo, the famously known AX, this help the consumers to relate the logo AX to the product. In the article INTERPRETING the MORTISE stated “ The mortise prompts the appearance of connection between a product as signifier and an image as signified, or vice versa.” Above all the ad has its own motive and story behind it, whereby dose not matter if its ‘before/now/future’ narrative. Looking at the model’s pose, we can see that the female model in the middle have this innocent face but yet wanting to fit in as she’s trying
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