Analysis of Print Ad

The advertisement we are looking at is a full page print ad for a new Covergirl product that appeared in a recent ladies fitness magazine. While the specific product being sold here is a new type of foundation (more about that in a moment), more than two-thirds of the page is actually just a large photo of country songstress Taylor Swift ‘making eyes’ at the camera (and us, of course) with her hands placed gracefully behind her head. She’s wearing a delicately ruffled dress in the softest pink

Through the depiction of the shirtless model in a soft black and white poster has created an advertisement that will cause the money to rain down on the Calvin Klein headquarters. The brand’s powerful pathos appeals, and its use of the window effect, has created a product, in which men and women alike, will buy in order to achieve the “life” the model

People see thousands of ads each year. It may seem like the company who designed and create this ad just put whatever looked best and would draw the viewer's attention but the use of word and images on ads go much deeper. For example this ad was found while shopping for shoes online. This ad shows a persons holding a cigarette, this persons hand is shaped as a gun but what the ad wants to readers attention to go to would be not the hand in the front but the shadow in the back, the shadow is a hand but instead of holding a cigarette, the hand is holding a gun. This shadow is meant to represent the reality of what a cigarette can do for a person's health.

Gender role bias in advertisements has been so prevalent for so long that the untrained eye wouldn't even discern it. All the same, these biases, for the most part, put women in subordinate positions and men in dominant ones. This assumption on both the genders is unfair and demeaning. These ads portray women as subservient and play toys for men. Not only do the models depict an image nowhere near close to reality, but their bodies are scantily clad and what few clothes they are wearing are very revealing.

In an advert for a female perfume by “Givenchy” a woman is shown who holds the materialistic characteristics. This is not how it really is in society. Not every woman has prominent curves, is slim and tall. This shows how advertisements do not fairly reflect society.

This last picture of the ad was introduced by a passage from the second to third frame stating, “9pm to 5am: Obey all the rules, you miss all the fun”. This in words is the essence of the ad letting you know that the pictures are a timeline, and it also says to live a little without being direct. Here the woman is on her knees in the middle of the bed. By centering the woman

On the left side of the magazine, there is a male model whose face is covered in a jacket and he is sitting in a chair in an empty room covered in snow. On the other side of the page, there is a female model standing in the middle of the lake. This is an ad for Moncler’s winter collection. Moncler is a not well-known brand but it is expensive and there are pictures of celebrities, like Gerard Butler, Tom Hiddlestone, and Leonardo di Caprio, wearing it in public taken by paparazzi. Theme give an affect to customers on how they should be dressed because they think it is a trend. Moncler could have displayed pictures of outfits for its ad but the company presented two pages of two models posing unnaturally in the magazine to get viewers’ look at the brand.

Amongst all of these advertisements, a natural link is developed between the visual representation and the product/idea being sold. In the first ad, a masculine link of control and success was created between the picture and job, targeted for both elder men and women. For man, their natural state of superiority would increase if he took this job. For the woman, her natural lower class state would move up to that of manís. The perfume ad, on the other hand, is attracting female customers only. The feminine feelings of happiness, peace, beauty and truth are linked through objects from nature, such as the sky and clouds; and these feelings are stereotypically viewed as feminine. The third ad selling a vacation trip is directed mainly toward college students. The presentation of freedom, adventure and relaxation grab studentsí attention, especially for those who really need to get away from school stress. The ad targets all sorts of students, those ìmasculineî ones who are seeking adventure and those

     The appearance of these models is the primary concern of the ads and entails many different elements. Every model portrays a different characteristic through the pose they are in and the clothes that they wear. One ad depicts a sexy young woman who shows confidence by extending her arms out and exposing her flat stomach. Her hips are thrust to the left side, her long beautiful hair is gently blown back, and her facial expression and eye contact hint at sexual desire or acceptance of the viewer. Another female model also has her hips out to the left, but her hands express a different idea. While one hand is used to play with her hair, the other is up to her face with her pointer finger right below her bottom lip. Her hair partly covers her eyes and with her head slightly down, she comes off as shy but confidant. The confidence comes from her exposed stomach and direct eye contact that she makes with the viewer. These two women are somewhat opposite in how they come off which shows that Calvin Klein is trying to appeal to what different guys look for and appreciate in a woman.

A) The four advertisements I chose are all women’s clothing. The first pattern I noticed in the advertisements was that all four of them showcased just one woman by herself and the second pattern was that each woman had quite a bit of skin showing. In each of them they were doing something slightly different though. In the Bottega Veneta advertisement the woman is posing with her arm up and looking off at something out of the shot and her legs seem to be never ending and completely revealed. In the Ann Taylor advertisement the model is Kate Hudson and she is sitting down on a chair with her legs crossed and is leaning a bit forward and resting her head on her arm. The slit of her dress goes up very high and reveals most of her legs and a slightly deep cut around her neck revealing part of her chest as well as all of her right arm. Also this advertisement is specifically for the new little black dress line. In the Express advertisement girl seems to be walking with her hand on her neck while simultaneously swirling the bottom of her dress around from walking. Her arm is uncovered and you see a good amount of her legs and the movement of the dress draws your eyes to that. In the Levi’s advertisement the woman is facing away from the camera so we see her from behind. She is pulling up her Levi’s shorts, which draws the eyes to her bottom half.

The advertisement speaks to the reader in a soft, familiar, enticing language as though she (and it is a female) is alone in the room with you. Although the advertisement mentions as an aside that the product is also patented for men, we receive the strong impression that it is the female who has been targeted as prospective market. This is due to the picture used, as well as colors, words, and situation. The colors are mostly lilac consisting of soothing pink, cream and purple all feminine associated colors. The picture is of a seductive woman, vibrant with health, hair falling into eye, bra straps peeking out, who smiles flashing her pearl teach at you, appearing the picture of health.

When one looks at an image from Calvin Klein, Victoria's Secret, or Versace, the first appeal comes from beautiful models. These individuals are normally jumping, laughing and representing every idealistic way of life by manifesting the idea of a blind promise. Unfortunately, these images are not only created with the intent of being manipulative, but also to resemble the present history involving societal roles. At the moment, Ads are able to capture the political ideologies or the social influences in order to represent the position of modern times. On the other hand, the Versace brand recently released a new campaign on Fall clothes bringing to light a different topic. At a quick glance, the Versace Advertisement depicts the everyday family of four. However, through John Berger’s Ways of Seeing, the picture represents the hegemonic portrayal of male dominance, the suppressive forces of society on women, and the influence publicity has on the surveyed. Through this lens, one can understand the social relations and expectations publicity creates for individuals.

The rule of thirds is a powerful compositional technique for making photos more interesting and dynamic. It's also perhaps one of the most well known techniques. The rule of thirds states than an image is most pleasing when its subjects or regions are composed along imaginary lines which divide the image into thirds, both vertically and horizontally. It is actually quite amazing that a rule so seemingly mathematical can be applied to something as varied and subjective as a photograph. But it works, and surprisingly well. The rule of thirds is all about creating the right aesthetic trade-offs. It often creates a sense of balance without making the image appear too static and a sense of complexity without making the image look too busy. What's usually most important is that your main subject or region isn't always in the direct middle of the photograph. For landscapes, this usually means having the horizon align with the upper or lower third of the image. For subjects, this

At first glance the advertisement seemed so simple and to the point, but the image has an emotional pull that people still cannot resist. We see a beautiful woman basking in the glow of the night’s sky. In the background we see the castle, which represents her

The main research problem deals with the use of creative concepts in advertisements which is a mass media issue and therefore contributes to the existing knowledge in communication studies. The issue is also of interest to the researcher as a media studies student. The main issue is researchable because it can be resolved by the collection of evidence. The research is feasible as the magazines relating to the problem area of the research are within the means of