Analysis of Purchasing Habits of Shopping Mall Retail.Doc

During the past decade, retail markets have undergone many changes in their processes, services, and formats. The last part of distribution of the market strategy, retailing serves as a bridge between the final consumer and the mass producers of products. Retailing has reached every corner of the globe, and Wal-Mart has been eying areas where the

As we all know, the retail industry is very crucial and is highly competitive. As this company

“Retail is the business of selling goods made by others to individual consumers. It is a huge industry, dominated by Wal-Mart, which touches every corner of the globe. Due to the decline in the global economy, the future of many retailers is uncertain as consumers begin to spend less. The retail industry is the last step in the process of getting products to customers efficiently, and should not be confused with the wholesale activities which precede it. The difference between the two is that wholesalers are companies that sell their products to businesses, whereas in retail, the goods are sold

The retail sector incorporates businesses that sell goods and services to consumers. Over the past couple of years, there have been changes to the industry which has provided favorable returns to some companies but adversely affected the bottom line of others. The retail industry was originally a made-to-order market which would require excessive need of brick and mortar operations. Due to technological advances, the industry has shifted towards a made to stock strategy in order to keep up with consumer demand. In addition, the consumers today prefer to browse through a catalog or through the internet in order to make spending decisions and then wait for the item to be shipped.

For this purpose the retailers were interviewed. Visits were made to retailing stores in west Nagpur area. Lastly, an analysis of the competitors like Prestige and Hawkins was also carried out to find out about their activities in the retail direction.

India is standing on the threshold of a retail revolution and witnessing fast changing retail

Retailing involves a direct interface with the customer and the coordination of business activities from end to end-right from the concept or design stage of a product or offering, to its delivery and post-delivery service to the customer. The industry has contributed to the

One of the most important aspects of retail is how retailers differentiate themselves in terms of what kind of retail format they identify with. Based on the lecture on September 19, 2014 on Retail Formats, retailers can be

The behavior was observed from a large sample of people. This included twenty people shopping alone and twenty people shopping in a group, for a total of forty subjects, each ranging in ages from approximately 19 to 40 years old. The subjects were observed from the time they entered the store until the time they left. The reasoning behind this was to see the buying behavior differences for the whole experience and figure out which areas of the store could be improved in order to appeal to groups of people shopping. The behaviors observed included the amount of time spent inside the store, the amount of money spent, the interactions with associates, and the areas of the stores that were navigated.

Enhances the brand of retailer in concrete and innovative ways, enhancing the importance, value and reputation of

A growing competition and urge to differentiate is noticeable in the continuously developing and changing retail industry. Therefore, a significant increase in the interest and resource allocation by retailers and manufacturers in the practice of marketing is visible. Moreover, the practice of marketing is shifting from a traditional marketing perspective to a more shopper marketing focused perspective. Shankar, Inman, Mantrala, Kelly, and Rizley (2011) reason developments in technology, economy, regulation, and globalization as the major drivers of this marketing shift. Traditional and shopper marketing differ at numerous tactical and strategic perspectives. Regarding the tactical perspective, traditional marketing focuses

Shopper is that the king of any commercial activity. It’s important for any promoting person to understand however the patron perceives various things and the way he behaves consequently. Therefore marketing research is impact for the success of any promoting effort. Thus an effort is formed within the gift chapter to review the behavior and perception of shopper. 1st of all perception is that the outlined because the method of receiving, selecting, organizing, decoding, checking and reacting to sensory stimuli of the info.

The retail industry is considered to be one of the most diverse industries in the vertical industry arena. The retail enterprise faces various challenges; challenges regarding

The retail market in India is facing slowdown with the ongoing financial crisis happening across the world markets. Since the markets always have internally linked with each other, the impact of the crisis is generally shared among all. The following circumstances are creating unwelcome interruptions to the Indian retail industry. The industry hopes for the best alternations to overcome the acrimonious situations.

Case Study Project :-As a retail manager how will you achieve business by decision making focused on price offer and demand pressure from customer ,on availability of product ? Examine the strategy you will adopt in retail chain business (Big Bazaar).