The main aim of this research paper is to critically examine “how digital marketing transformed shipping industry”. The analytical study mainly focuses on determining digital marketing strategy within the shipping industry. Digital marketing is a broader term; however the main objective is marketing products and services by making effective use of digital technologies in order to significantly reach the prospects or customers. It involves internet as well as non-internet marketing tactics such as
a container shipping company started by Mr.Y C Chang in 1967. What he started as a 1 ship company is today the 19th biggest container shipping company in terms of TEU capacity & the 8th largest container ship owner. Ambition: Integrated shipping group with a meaningful market share by setting own pace of growth based on the group’s financial strength and human resource capabilities. 2. External Analysis: In order to formulate a strategic direction for PIL we need to do an analysis of the external
is a container shipping company started by Mr.Y C Chang in 1967. What he started as a 1 ship company is today the 19th biggest container shipping company in terms of TEU capacity & the 8th largest container ship owner. Ambition: Integrated shipping group with a meaningful market share by setting own pace of growth based on the group’s financial strength and human resource capabilities. 2. External Analysis: In order to formulate a strategic direction for PIL we need to do an analysis of the external
tree analysis Decision tree analysis known as an analytical tool applied to decision-making under condition of uncertainty, also clarifying where there are many possible outcomes for various alternatives and some outcomes are dependent on previous outcomes. However, decision tree will present as a diagram by showing the relationship among possible courses of action, possible events and the potential outcomes for each course of action in the decision (Drury, 2012). So decision tree analysis is useful
Marine Case Study Strategy Analysis Significant Factors For Attractiveness of The Industry • Global commerce trade is primarly dependent on trans-ocean shipping; roughly 90% of general cargo is shipped via container Based on the container shipping value chain, there are several segments to expand and integrate the business and enter the market. This would provide benefit of business diversification hence decreasing risks According to the volume of growth of shipping lanes (Exhibit 6), every lane
In order to achieve great performance a company needs to be aware of how vary external factors affect the industry in which it operates. This section seeks to provide a macroenvironmental picture of the shipping industry, by looking at vary factors as following: political, economic, socio-cultural and technological. These macro environmental factors usually affect and determine the sector of activity and nonetheless they affect the position of a business in the market. Analysing them and observing
Business Press Article and an Executive Summary Amazon currently has the objective to form a strategic move focused on growing business with UPS, U.S. Postal Service, FedEx, and obtain better prices for shipping. Bezos has given a statement clarifying that Amazon is creating a delivery network that added to—and did not replace—those of FedEx, UPS, and the U.S. Postal Service. In an interview he said, “It’s not that we are trying to take over. No, in fact what we want … Well, we’d always like better
analyse the ports industry, specifically the seaport industry to check if investing in this industry will be a good choice. The report will briefly look at the Port Of Auckland Limited (POAL) to help with the decision, information such as annual report (POAL), as well as the seaport industry of New Zealand to help backup the information supplied, the tools that will be used to analyse the industry are PEST analysis and the Porters five forces of competition Definition of the Port Industry The American
of the container shipping industry? Overview Macro trends affecting attractiveness of shipping industry regards 1. Overcapacity. In the next few years freight rates and margins will be challenged due to overcapacity and required investment to operate with larger ships might not be repaid. 2. Oil prices fluctuations. Government politics can affect oil prices have major impact on cost structure. In the future latest vessel with low oil consumption technology might became industry standard and could
literature to achieve the objective of this paper, 2 main analysis techniques were jointly applied: i) Delphi Technique ii) Opportunities, Threats and Uncertainty Analysis. The methodology was carried out in 3 phases. Phase 1 features the study of current trade patterns by conducting a literature review in Chapter 2. Phase 2 features interview sessions with industry professionals as part of the Delphi Technique. The final stage, Phase 3, is the analysis of the interview results to determine the future outlook