Analysis of Supply Chain in Reliance Fresh Retail

3078 WordsAug 24, 201213 Pages
Analysis of Reliance Fresh’s Supply Chain in Fresh Fruits and Vegetables | | | | Contents Introduction……………………………………………………………………………………....3 ------------------------------------------------- Supply chain and retail: The means to the end……………………………………………......3 ------------------------------------------------- Network critical………………………………………………………………………………...4 ------------------------------------------------- Effective SCM enables…………………………………………………………………………4 ------------------------------------------------- Four R's of SCM………………………………………………………………………………..4 ------------------------------------------------- Current SCM of F&V in India………………………………………………………………...5 ------------------------------------------------- Supply chain…show more content…
Source: Retailing in India : The Emerging Revolution (2000) Also, the vegetables are being sold in small “stores” on the roadside, and there are no formal rules regarding weighing, bargaining and quality issues. Small and Marginal Farmers Village Level Consolidation Market Yard (Mandi) via Commission Agents Regulated By Govt. Food Corporation of India Wholesalers Local Mom & Pop Stores Vegetable Markets At Min Support price PDS ( Fair Price Shops) Customers Large Retailers e.g. Reliance, ITC Via Contract Farming Super stores e.g. Reliance Fresh, ITC Choupal Agriculture Supply System in India Supply chain structure of Reliance Fresh The Reliance Fresh ventured into the retail business with the famous Farm to Fork model with necessary modifications to Indian context. As per the Farm to Fork model, the company will take control of the product from farm to the other end of chain, consumer’s consumption. Farm to Fork Model This model encompasses the flow of the product from the time the seed is planted until the finished product reaches the consumer’s plate. Understanding all the processes that happens in between the seeding of food product to consumption helps in increasing the efficiency, service levels and quality of the product and to reduce the costs. Reliance came with the plan of contract farming, according to this plan Reliance
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