Analysis of Telephone Handset Obsolescence in the US and the Emerging Market in Cuba

1729 Words7 Pages
Analysis Of Telephone Handset Obsolescence In The U.S. and Emerging Market In Cuba Market for Telephone Handsets in the U.S. The levels of adoption and obsolescence of telephone handsets vary by demographic segment of the U.S. Using U.S. Census data to define the extent of consolidation shows the level of basic cell phone adoption and the very rapid adoption of smartphones throughout key demographic segments of Americans (U.S. Census Bureau, 2009). This distinction between cell phones, with basic functions of being able to dial and receive calls versus smartphones capable of more advanced tasks including composing, receiving and sending e-mails with attachments in addition to taking photos, has been included in the U.S. Census analysis (U.S. Census Bureau, 2009). The market dynamic that emerges from U.S. Census data shows that cell phones and smart phones are rapidly cannibalizing traditional telephone handset sales. The U.S. Census indicates that their analysis shows that householders who were 29 or younger went from 35% cell phone market penetration in 1998 to 81% in 2005 (U.S. Census Bureau, 2009). The same group saw a massive reduction in the use of landlines from 93% to 71%, and across all segments of the U.S. for the period, landline telephone handset ownership dropped from 96% to 91% (U.S. Census Bureau, 2009). The demographic segment who is still the most loyal to the traditional telephone handset are those Americans 65 year of age and older, who often

More about Analysis of Telephone Handset Obsolescence in the US and the Emerging Market in Cuba

Open Document