Essay on Analysis of Two Advertising Strategies

The director mainly used eye level shots, to leave it up to the audience to judge the two main characters of the movie, although certain power struggles in the film are shown from high angles to illustrate someone dominating a conversation or argument. Figgis also uses some point of view shots to show the imbalance during Ben’s drunken periods where the camera is placed at an oblique angle to show tension and approaching movements. The images in the film are in high contrast with streaks of blackness and harsh shafts of light to underline the dramatic events that occur.

The car “turned over once and landed right-side up” (O’Connor 191). The family suffers from minor injuries after the wreck. The family is not aware that they are being watched at the time of the accident. Out of an approaching car hops three men with guns. The grandmother recognizes one of the men as The Misfit, the escaped convict. Once the grandmother identifies The Misfit he has no choice but to starts killing members of the family. The grandmother ends up being the only family member left to be killed. She tries her hardest to talk The Misfit into not killing her like he did the rest of her family. Stuck in a difficult situation, the grandmother pulls religion into her conversation with the Misfit. She relies on her southern roots to soften the cynical beast in front of her. She rambles on and on telling The Misfit to pray. She tries to gain The Misfit’s trust so she can manipulate him into thinking letting her go is a good idea. He seems to reevaluate his life as he squats in front of her. Moments before her death, the grandmother tells The Misfit that he is “one of my own children” (O’Connor 196). Thinking she has fully gained The Misfit’s trust, the grandmother “reached out and touched him on the shoulder” (O’Connor 196). At this moment, The Misfit shoots her in the chest three times. The idea that The Misfit trusts the grandmother is eliminated and so is the entire

The film confronts the viewer from the first frame where an extreme close up of Jamal’s restrained torso is presented. The camera then pans to again focus on an extreme close up of his frightened face to emphasise the brutality and helplessness of his situation

The lighting in this scene is incredible and very fast. There are lights flickering and music is on loud. This creates hype in the shot. The scenes keep on changing in this scene sometimes showing people dancing men and women. Then sometimes through editing people are shown in slow motion and then brought back to normal. The camera really focuses on there body movement and positioning of the people.

Furthermore, the blank space drives the attention of people on the car directly and insists on its small size. They have chosen to place the car on top left corner of the advertising. In the occidental sense of reading, the reader always starts by the top left corner. We can suggest that Doyle Dane Bernbach agency wanted people to start with the image of the car before continuing readind the

Then the camera wipes to the left from a medium shot of the building to a long shot of the gas station sign called “phoenix gas” and then pans to the right as it zooms in. Keep in mind, that the diegetic music from the car’s stereo is still playing, but asynchronously, as the shots wipe from building to building. Then the camera wipes to the right to a medium shot, as we see the Montague car drive into the gas station. The medium shot quickly zooms to close up shot of the number plates “MON005” and then tilts upwards to give a point of view shot of the car. As they halt their journey at the fuel stop, we can hear diegetic sounds of the car’s stereo and engine beginning to cease. You can hear two consecutive diegetic sounds of the car’s horn beeping and then Benvolio (Dash Mihok) gets out of his car and in a hurried temper (fast motion) the camera cuts to a low angle shot of him as he turns around taking off his shades and saying in a piqued manner, “The quarrel is between our masters”. We can hear a synchronous sound as he takes off his sunglasses and tucks them away. The shot quickly cross cuts to medium/close up shot of Gregory who replies in a satirical manner “And us their men!” Sampson and Gregory settle by taking a seat back in the car, as the camera takes a medium shot of Benvolio as he is headed toward the

These two combatants are captured at long distance with a low angle. When Ricky collapses his body takes up most of the frame with his head being foremost. The fourth shot is a close-up of the Narrator’s face as he watches in approval. The camera slowly pans to the right while tracking his head. The fifth shot follows from the third and shows Ricky getting up from his ordeal.

This meme shows how car enthusiasts drive their car, people driving with modified cars usually scare their parents or friends.

Scene: In order to properly discuss and describe the various techniques the film utilizes, it is essential that a specific scene is analyzed. In the opening scene, we are introduced to the main characters. We follow the characters as they happily and

The Honda Pilot can withstand horrendous weather conditions for 12 years and still run as if it were brand new, while its American counterparts only last 120,000 miles before requiring significant repairs to keep it on the road. Its size makes it a great family car because it provides ample amount of room for its passengers, mostly preventing the feelings of claustrophobia during longer trips. Besides the large size of the Honda Pilot, another thing that makes it a preferable family car is the addition of a DVD player in one of the models (AutoTrader.com). Having a DVD player in a car can provide entertainment to the children, or adults, in the middle and rear of car. This entertainment is a way to make sure that the children are happy and, if they do not enjoy being in a car, distracted from the ride itself, preventing them from distracting the driver. The Honda Pilot has proven that it is the more affordable SUV in comparison to its American

The world is run by advertisements. Advertisements are an essential part of businesses and influences millions of people in their everyday choices. They are used to showcase certain products to the common people. A strong ad can result in many people purchasing a certain product while a weak advertisements can have the opposite effect. The first ad for this assignment is for a van with the funny message, “Picks up five times more woman than a Lamborghini”, and an image of guy having a good time with five attractive young ladies. The second ad is for the popular TV show Game of Thrones. The ad depicts a picture of a powerful dragon which is printed in the New York Times. Dragons have become the emblem of the show and has become the show’s most recognizable traits. The two advertisements chosen for this assignment do a good job of showcasing their product by using creative thinking and humor to reach an audience, and this distinguishes them from other ads.

The car in this ad is made to look as though it can go anywhere. The setting is on Mars to show that it can even conquer another planet’s terrain. Basically the company is trying to get people to buy their car by showing them how tough it is. In the top left corner are the words, “How Far Will You Take It” in white letters. Those words give the reader the impression that it can handle almost anything drivers can throw at it. It is about one inch down from the top and the words all together are about the width of your index finger and also the length of your index finger. A greyish brown sky is present at the top of the page and takes up about 1/5 of the page vertically. Below the sky there is a long mountain range spanning from the left all the way to the right in the distance. From the bottom to the top of the

When looking for the best value in today's car market, it can be difficult to balance the needs for a good family car that also performs well and is small enough to fit into that tight parking space at work. Sometimes it is possible to find a good enough trade off between characteristics to arrive at one good vehicle or it may make sense for most homes to be two car households. It can be practical to have that minivan or SUV to pick up the kids from school and also have a compact car with a good engine in the driveway to zoom around traffic and fit in spaces that the SUV would have to pass by. This may be why some multitasking households find it necessary to be multi-vehicle households. It is especially important in this instance that price be a major consideration and that the cars be a good value.

Good morning ladies and gentlemen from Compare the Market, I’m Holly Purser from Power Advertising. We have seen that you now offer car insurance so here at Power Advertising we have devised a new and improved ad that will blow your market sales of out the water! We have used an extremely catchy jingle to capture the audience and have it ringing through their minds all day. We have used a meerkat in which Aleksandr (Founder of CompareTheMeerkat.com) has kindly given from his website, Comparethemeerkat.com. Where we have chosen to set this ad is of high standards as well by including an old, dull background with bright blue and green signs, promotion your campaign. Power Advertising has aimed this at the adults aged 20-30.

The people’s car – generically, Volkswagen in German – is almost as old as the automobile, and the type was familiar in Germany long before the advent of the Volkswagen. Usually these “popular” cars were minimal cars, though size and simplicity did not necessarily bring them within the reach of the ordinary man in the street.