Analysis of Walmart and strategic recommendations for the next five years. (Memo format)

3021 WordsApr 20, 200913 Pages
AnalyTo: H. Lee Scott - CEO Company: Wal-MartExecutive Summary: First of all, I would like to thank you for giving me the honour to analyse you're dominant and successful organisation. In this memo, I am going to discuss the strategic factors facing Wal-Mart, the current strategies that the organisation has been following, and give a clear understanding and analysis on Wal-Mart's own resources and objectives. In addition I will examine the external factors to the organisation and its impacts. Ultimately I will demonstrate my recommendations and opinions on how the organisation can sustain success into the future. My report begins with a SWOT analysis to examine the strength, weakness, opportunities, and threats of Wal-Mart in order to…show more content…
Furthermore where competitor has a product at a lower price Wal-Mart will match it, to live up to their philosophy. Primary concerns are survival, growth, and profitability in that they strive to be the best in the retail industry. These primary factors can be used to set out future strategic plans. The, strive to be the best is supported by the opening of new stores and having the lowest prices. Consumers will always look for the lowest prices, and stick to the preferred retailer. Concern with public image is very important. Employees are always a centre-point and important factor as you're organisation's dedication into recruiting, rewarding, and retaining employees of good moral standing by providing benefits for excellent performance, providing clean environments to work in, and by providing equal opportunity for all individuals. The future is always bright at Wal-Mart with the offering of scholarships to deserving high school graduates in hopes of providing students with a well-deserved education and career opportunities. Some of the strategic factors related to Wal-Mart's organisational goals are; to dominate the Retail Market wherever the organisation has a presence, growth by expansion in the US and globally. Their aim is to create widespread name recognition and customer satisfaction with the Wal-Mart brand, and associate the customer with the reputation of offering the best prices. Its closest competitors

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