Analysis of an Advertisement Essay

For an advertisement to be effective, John Berger states in his work, Ways of Seeing, that it must evoke a feeling of envy in the consumer. By centering an ad around something nearly every person has in some shape or form--sexuality--an envious feeling can be conveyed rather effortlessly on the part of the manufacturer. The two ways that envy can be achieved through sex in advertising are rather basic. First, if a consumer sees a person in an ad using or wearing a certain product and being pursued by the opposite sex, the consumer may become jealous of the person in the ad and desire the product. In a method similar to this, the manufacturer targets a particular sex by showing a product in use by an attractive person of the same sex. The object of this technique is to make the consumer desire to

The purpose of any advertisement designer is to reinforce as much selling as he can. Yet, here, the advertisement was primary directed to men as general and young men in particular. Braveness, confidence, strength, and power are mainly masculine needs. Here, they want the audience to perceive that they are not merely selling a car, yet, they are selling confidence, attractiveness, courage, and respect. They want to make every one of the audience dream to be in the place of this young man and live these feelings as has never done

They say sex sells. By looking at Tom Ford’s 2007 advertisements for his menswear collection, sex is not only in the forefront but represents the message in this campaign. The advertisement chosen for this essay depicts a naked woman ironing the pants of a man whom, stylishly dressed, seems to pay no attention to her. She, on the other hand, appears to be relentlessly hoping for just a nod of his approval as she glares at him. The inequality within their stance, and within the very obvious observation that he is dressed and she is fully nude, demonstrates sexism at its finest. What may or may not be obvious is the fact that this ad is supposed to be selling menswear, but instead sells very apparent, yet harmful gender stereotypes. In this essay, I will argue that women are depicted as objects for the male gaze, and are over sexualized as a degradation of their value. Their value is depicted by stereotypical femininity, impossible beauty ideals, and an apparent desire to constantly please their master: the man.

Analysis of Two Advertisements I will be analysing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling as a cruise holiday. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers.

The article focused on Honda civic lx 2013 and Honda lx CVT. Both cars are brand new, for they were manufactured recently. The audience tends to feel happy and satisfying, for they can afford such cars without falling in debt easily; likewise, the use of luxury car appeal to our envy. The strategies catch multiple audience emotional appeals. “Don’t settle for less than a Honda.”

Che’ magazine uses text within the advertisement to convey the message to the male consumer. The first usage of text is found on the skirt of a young

A BMW pre-owned advertisement, published in Greece, shows a beautiful young woman clearly naked laying in bed exposing only a tad bit of her chest with her hair perfectly curled, open lips, and perfect teeth gazing upward in a sensual trance. Immediately to the bottom right, a BMW ‘pre owned’ logo is displayed. To the bottom left, “You know you’re not the first, but do you really care?” is written. The ad is very successful with using sexual desires and prominence appeals by relating it to previous historical sexual connotations. In fact, it taps into the lustful desires of men to push themselves to make emotionally driven purchases in order to achieve a false sense of status by degrading women in the process.

the baby chick in the centre of the page. Human instinct is to look at

As a student of the College of Architecture Planning & Landscape Architecture (CAPLA), we are provided with numerous opportunities to attend sessions related to architecture that can further our knowledge about different topics related to this art form. However, it is very noticeable that few take advantage of these opportunities even when most of these events are free to attend. Because of this, it leads me to look at 2 different flyers from recent events to try to understand how these advertising materials work and how they try to convince and encourage people to attend the events that are being promoted. The first piece of advertisement is a flyer for a session about traditional Tucson crafts with a contemporary design. Lastly, I will investigate a flyer about women in sustainability and feminist organizations. To fully understand this writing genre, I will look for patterns in the strategies being used, the design of each flyer and the choices each designer made to make their product more appealing.

Women do not tend to have the same type of relationship with their automobiles as men do. In Virginia Scharff’s article, “Femininity and the Electric car”, this relationship between women and cars is explained in depth. Two websites that show how women look at automobiles are, www.womanmotorist.com and www.cybergrrl.com/fun/womenandcars/.

KFC is a prime example of how advertisements can effect the people’s perspective of their values, love and material possessions. The ‘Tender Wings of Desire’ campaign propagated by KFC depicts portrayals of standards for men, ‘desires’ for women and tries to portray love as a material object. This ad campaign targets middle aged mothers by portraying the stereotypical fantasy associated with middle aged women. It portrays the story of a woman being rescued by a what society considers an attractive man. As the target audience is middle aged mothers, the imagery of books that they are likely to read is portrayed. This portrayal of a ‘perfect’ man is only used as an eye catcher and provides no insight into the item that is being advertised. This is not uncommon in advertising however, simply because ‘everyone is doing it’ shouldn’t be considered as an excuse to portray either gender in a potentially damaging way towards the general public. This can be overcome by simply portraying a product that appeals to its intended audience instead of using people dressed provocatively to catch the attention from the consumers. That is why this

How typical of our society to use a tall attractive woman in an advertisement to sell a product or service. An ad from Kohler’s “Never Too Wanted” series displays a picture of a beautiful woman in a fancy dress with a nice car and an expensive faucet in the trunk. In the background, we also notice that the woman is being chased by the police as well. This advertisement attempts to persuade the consumer that you too will have the feeling of being “Never Too Wanted”. This ad illogically focuses on trying to make the audience feel the thrill of buying their product as if they are wanted by everyone; instead, of providing credibility of why you, the viewer, should buy the item.

Most advertisers feel that by using sexually orientated or seductive ads, the product will be sold much quicker. When consumers see these portrayals of men and women along the street, staring down at them from billboards, or on the television screen, consumers desire to be like the individual in the ads, because this will bring happiness into one’s life, success, sex, and much more by sporting a particular name brand of

Websites are best environmental friendly when it comes to advertising and marketing. There are lots ways to advertise the products through the internet. Facebook is one of the best example of expand the Business. Websites will be more convenient for your customers and lead. Websites can build better relationships with your customers. A websites also gives an opportunity to improve your skills and credibility.

Advertising is producing information for promoting the sale of products or services while promotion is an advancement of a product or a point of view through publicity or advertising whereas trend is defined as a general direction in which something is developing or changing according to time line.