Analysis of an Ethical Dilemma

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Unethical Marketing of Medical and Pharmaceutical Products-Part Two Tamara Floyd Sherome Graham Frances Kadambi Viviene Smith Grand Canyon University: NRS 437V Ethical Decision Making in Healthcare October 20th, 2013 Unethical Marketing of Medical and Pharmaceutical Products Part Two The pharmaceutical industry along with the manufacturers of healthcare products and technologies often encourage the misappropriation and distribution of marginally beneficial products and technologies in the healthcare industry. These companies often use various advertising methods to influence members of the public to request their products and services without adequate knowledge of their effectiveness and implications to their medical condition.…show more content…
Health Care Colleague The health care colleague interviewed, Faith McClure, has about thirty three years experience in the field. She was the Medical/Surgical Director at my facility, and currently a case manager in my office. This is to emphasize her experience and expertise in the medical field. She obviously had strong feelings about pharmaceutical marketing and was happy to contribute. Her main focus was on the television (T.V.) advertising of medicine that is done in this country. She finds it highly unethical that pharmaceutical companies advertise drugs that are needed by patients. She further explained that it is also the way which marketing is conducted, “showing cheery people with fabulous hair on sunny days” (F. McClure, personal communication, October 14, 2013). The general public is naive to the possible side effects of these drugs and/or do not grasp the severity of many of them. Most people are looking at the pleasing visuals in these commercials, therefore they do not notice the side effects of the drugs, because the notices are in small print or run through so quickly they are incomprehensible. The viewers want what they see and ask their physicians for these drugs by name. In turn, doctors order the drugs; the companies grow bigger and market more drugs. It is a perpetual cycle, McClure expounds, and one that she and many of her cohorts wish would stop. Friend A friend interviewed had seen a drug on television

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