Analysis of the Coca-Cola Company Essay

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Analysis of the Coca-Cola Company

The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups.

The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Company markets many of the world's top soft drink brands, including Coca-Cola, Diet
Coke, Sprite and Fanta. Through the world's largest and most pervasive distribution system, consumers in nearly 200 countries enjoy the
Company's products at a rate of more than one billion serving a day.

On May 8, 1886, pharmacist John Stith Pemberton stirred up fragrant caramel-coloured syrup in a three legged brass kettle. He carried a jug of his new
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For The Coca-Cola Company either I will send them an email asking them their main objectives or read the booklet they send me, then I will be able to state the main objectives of The Coca-Cola Company.

Task 2 E3 C1

In order to find out the company's success, I will read the annual report given by The Coca-Cola Company or will visit the Website of The
Coca-Cola Company or email them asking them their success i.e. profits and sale revenues.

Task 3 E5 C2 A1 A2

First I will describe the mean of the word "management style, culture and the organizational structure". Every company has its own style of management and culture and different culture. The management style, culture and the organizational structure of The Coca-Cola Company will be stated on the booklet, provided by the company itself. Going through the internet and reading through the booklet will states the above task.

Task 4 E6 C3

I will define "internal and external communication". Both types of communications are important for each company. They have different meaning. Advantages and disadvantages of each type of communication will be explained. What does internal and external communication contains (i.e. verbal, media etc) and why it is important, all relevant information will be describe and then I will describe internal and external communication of

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