Analysis of the Company Yum! Brands, Inc.

The Mission, Vision and Values of a company play a Fundamental role in Strategy Formulation and Strategic planning. We will discuss throughout this assignment, how developing effective mission, vision and values can help shape, develop and guide a firms Strategic choices. They reflect the firm's fundamental core ideology. At the most basic level a mission statement can describe the firms overall purpose for being. It provides an inside to the present business scope and purpose of the firm that is "who we are, what we do, and why we are here". Thus it explains the firm's very reason for existing. It will generally define the scope of the firm, the ends to which it wants to achieve and the means of doing so (its competitive advantage), which

The purpose of this paper is to study the Panera Bread Company, and do a case analysis based upon the reading’s from the book Marketing Management: Knowledge And Skills, Eleventh Edition by Donnelly, and Peter (2013), and The 5 C’s and Strategic Marketing Basics (2013) due Oct, 22 2013 for the (MKT 6013) Market Management class at the TACOM campus of Lawrence Technological University, MI. This case involves the study of the Panera Bread company, which is a highly successful company competing for

The following report is an evaluation of Kraft Foods Inc. from both an internal and external perspective using fundamental and technical analysis. Kraft Foods Inc. is a worldwide food company operating within the Packaged Foods industry. With annual revenues in excess of $49 billion they are the second largest firm in the industry, controlling 8% of the total market.

In the United Kingdom, Kraft Foods just recently started marketing Kenco coffee in refill bags to match glass containers. The refill bags use 97 percent less product packaging product by weight than a new jar, and less power in the packaging conversion procedure.

Yum! Brands is an American fast food corporation, which a fortune of 500 corporation. Yum operates the other three parts of brand: KFC, Pizza Hut, and Taco Bell. It located in Louisville, Kentucky, and it is the largest fast food enterprise in the system units of about 41,000 restaurants around the world. The gross profit in 2014 of Yum! Brands are more than $15 billion. As Yum! Brands play an important role in global markets, and it also has positively market improvement in China. This report is an analysis to figure out the success of Yum! Brand.

Yum! Brands Inc. is the world’s largest restaurant company. From the worldwide it is has more than 37,000 restaurant units in 110 countries and regions based in Louisville, Kentucky. “In 2009, the company pulled in almost $11 billion in revenue. The brands owned by Yum! Brands Inc. are KFC, Pizza Hut and Taco Bell.” These four brands are global leaders in the categories of chicken, pizza, and Mexican-style food. “Also Yum! Brands have three divisions: the U.S. Division, the International Division, and the China Division.”(From Strategy Report for Yum! Brands)

Overview of Company- Kraft Foods is an example of a complex and innovative company. It is the largest branded food and beverage company in North America and the second largest globally. It operates in over 150 countries worldwide with a number of the world's preferred food brands. Kraft holds more than 35 major brands with over a century of successful sales: Oscar Mayer, Maxwell House, Jell-O, and Velveeta. In 2011 the company posted revenues of over $54 billion and continues to employee over 125,000 people worldwide (www.kraftfoodsgroup.com).

Beginning in 1923, Kellogg’s, a cereal company located in Battle Creek, Michigan, created PEP, a whole wheat cereal. Significantly, in 1930, it became the first fortified cereal consisting of vitamins B and D. According to Kellogg’s official website, it became the first product to undergo food fortification or adding of minerals and vitamins, using the spray method (par. 4). Prior to its discontinuation in the late 1970s, the company focused extensively on sponsored advertisement. Kellogg Company partnered with sponsoring radio networks, such as the "The Singing Lady” and the “Howie Wing”, to benefit the food and entertainment industry.

Yum! has vigorously expanding into foreign countries in the past five years. Yum! Brands are making substantial investments and committed to its path of growth in its various strategies, even with such heavy competition

YUM operates over 39,000 fast food locations under their 3 main brands: KFC, Pizza Hut, and Taco Bell. YUM has grown to be the world’s largest fast food company, based on the number of operating locations (Interfax, 2013). YUM maintains a competitive brand by strategically looking for opportunities outside of the US. YUM has continued to grow globally, with over 50% of its income coming from outside of the US (Company, n.d.). In 2015, YUM opened 2,365 new restaurants around the world and this year they expect to better that number slightly. This equates to roughly 6 new stores daily. They have utilized franchise locations to fuel continued growth, while minimizing a portion of the overall risk. YUM has experienced tremendous success in China with KFC and Pizza Hut. In 2015, YUM decided to spin off their Chinese division and create YUM China. The move is intended to allow the individual management teams to focus on their respective businesses, which operate in separate areas of the industry life cycle. YUM has not only expanded into China, but India, Africa, and Russia as well.

We have done internal and external environmental analysis for “Oriental Restaurant” which will sales Chinese and Vietnamese food for both meat and vegetarian options. We will take next steps to analyze the business strategies which are the main object for the business has to follow. In order to realize growth of any organization, they need to evaluate alternatives strategies to maintain a competitive edge among its competitors. Organizational leaders and analysts develop business strategies to ensure that the organization is successful and operates to its full potential. Several factors have a significant impact on an organization’s success and its profitability. However, these factors are not solely based on finance. Strategies such as

The aim of this report is to discuss strategic operational issue/problem(s) affecting a fine food organization named Summer Foods due to its newly implemented growth plan, hinting the importance of operations management.

The purpose of this business plan is to secure additional, long-term funding to open a Sandwich franchise shop in Yangon, Myanmar. We intended to choose one of the global leading franchiser in fast food industry “SUBWAY” into Myanmar. The owners of the DELIGHT TYME Enterprise Ltd., is willing to invest $196,000 and assume over $250,000 in short-term liability to secure the funding for inventory and early operations. DELIGHT TYME is the alternative to fast food restaurant and offers a much sandwich experience. DELIGHT TYME will measure its financial success in terms of increased market share and in earnings. The keys to success will be the ability to offer quality sandwich, take advantage of its variety, and reliance on an outstanding staff. In order to achieve these goals, DELIGHT TYME will offer organic and non-organic from local distributors. Because of its variety of Sandwich, DELIGHT TYME can enjoy larger margins in the form of lower overhead. Management evaluates the operation with SWOT analysis and implementation activities chart. To assist in the evaluation of DELIGHT TYME’s operating performance, value chain figure shows the process.

Specialty Food and Beverage company (SF), which founded in 2004 in Denmark, mainly covers foods and beverage, restaurants and hotel area. Recent years, the company had faced several problems which lead SF to an embarrassing situation. This assignment will introduce SF’s current issues, analyze the decision and then discuss the solution way which chose by SF’s high level management team.

In this assignment we are required to research about the new cafeteria on Burger King out to the market. This research will include the Legal, Ethical, Cultural and Industrial analysis about burger King and also the Porters Five Forces. It also includes some strategies about SWOT and PESTEL that are all being written in the report as a part of this assignment.