Analysis of the Global Smartphone Market and the Strategies of Its Major Players

This is to certify that the doctoral dissertation by William Yaw Adufutse has been found to be complete and satisfactory in all respects, and that any and all revisions required by the review committee have been made. Review Committee Dr. James Schiro, Committee Chairperson, Applied Management and Decision Sciences Faculty Dr. Thea Singer, Committee Member, Applied Management and Decision Sciences Faculty Dr. Lilburn Hoehn, Committee Member, Applied Management and Decision Sciences Faculty Dr. Cheryl Winsten-Bartlett, University Reviewer Applied Management and Decision Sciences Faculty

The Internet have evolved to where now it is being used to gathered information on individual users. Different sources and online stores have used the Internet to their benefit to cater to different consumers, based on their needs. There is no difference from the way we used to have customized information delivered to our home in a form of a book, the “Yellow Pages.”

In partial fulfilment Of the course requirement In Management Science 1st Term, S.Y. 2012-2013 Submitted to: Dr. Dennis Berino

*Jennifer Edson Escalas is an Associate Professor of Management at the Owen Graduate School of Management, Vanderbilt University, Nashville, TN, 37203, (615) 322-3493, fax (615) 3437177, e-mail: jennifer.escalas@owen.vanderbilt.edu. James R. Bettman is the Burlington Industries Professor at the Fuqua School of Business, Duke University, Durham NC 27708-0120, (919) 660-7851, fax (919) 681-6245, e-mail: jrb12@mail.duke.edu.

Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis

The smartphone industry is volatile and characterized by rivalry and competition among the key players. The iPhone prefers a

Since the launch of the iPhone in early 2007, the growth of the product has developed year on year, going from simply 270,000 sales in its first launch quarter, to achieving 17,070,000 sales for the most recent quarter ending 2011, demonstrating what a market power Apple’s creation has become in the mobile phone marketplace (Wikipedia, Apple Statistics, 2011). When one attempts to analyse the consumer market, as this essay will do for the iPhone, we cannot simply look at conventional economic theory alone, as ‘the standard neoclassical analysis of demand and consumption is too limited in scope’ (Swann 2009a). Instead, the focus of this examination will

The smartphone industry changes quickly due to new products being introduced almost weekly. The industry is represented by fast developing technology and designs, short product life cycles, aggressive pricing, quick imitation of products, technological advancements, and highly price sensitive consumers. The rate of technological change has

Improved technology has had impacts across various spheres of human life. It has enhanced various sectors such as education, business, recreation, as well as the health departments(Ibm, 2013). In business, technology has been of great importance to the consumers who like making online purchases. They employ various forms of technology that enable them buy products or services they need at their own comforts in an efficient manner (Ibm, 2013). Virtually all consumers are aware of the recent revolution in the manner in which people work today. There are currently new expectations, technologies, stakeholders, as well as spaces of physical work. All these play a role in the way in which people do business today. The kind of technology that enables consumers to purchase products and services at their homes is termed as consumer driven personal technology. Like any other kind of emerging technology trend, this kind of technology has both advantages and disadvantages. This paper illustrates various advantages of consumer driven personal technology.

A MANAGEMENT RESEARCH PROJECT PROPOSAL SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF MASTERS OF BUSINESS ADMINISTRATION DEGREE.

Original written by professor Pablo Pedro Melero Perlado at IE Business School. Original version, 14 January 1998. Last revised, 27 May 2008. Published by IE Business Publishing, María de Molina 13, 28006 – Madrid, Spain. ©1998 IE. Total or partial publication of this document without the express, written consent of IE is prohibited.

Abstract: The prices of mobile phones have reduced critically over the decades. Economists predict that if the same situation continues the mobile phones will be even more affordable and indirectly will increase the supply tremendously, and which would include larger sections of the world in imminent future. This article clearly defines how the cost of

HTC is one of the leading manufacturers of smartphones. One of the HTC’s key selling points is its ability to enhance the user experience through applications. Since HTC has redesigned their products with the accordance of Google’s Operating System, its market share has been increased rapidly. Yet they are designing the high-end smartphones in the industry that are equipped with most advance

This seminar report has the requisite standard for the partial fulfillment the Under Graduate Degree in Business Administration. To the best of our knowledge no part of this report has been reproduced from any other report and the contents are based on original research.

Submitted To: Mustafa Nizamul Aziz (NiZ) Lecturer Department of Management School of Business & Economics (SBE) North South University