Analysis of the Hotel Market in India

Hotels- the most important accommodation subsector which provide the greatest total employment within the tourism industry at the global

Our team chose the hotel industry in the United States for our economic analysis. The hotel business has existed since the earliest times, and has influenced the development of the economy since the founding of this country.

The hotel industry is a very hard industry to enter into, due to one of the biggest obstacles, which is brand recognition. Right now there are a few large hotel chains that make a large footprint in the market. It is hard for a new entrant to come into the industry and compete with these large hotel chains without bringing something new to the table. Many large chains in the industry dominate the industry due to economies of scale due to franchising.

As the tourism industry is closely united with several other industries like hotel and accomodation, aviation, railway, roadways, healthcare, entertainment, etc combined weaknesses of all sectors makes it more

The efforts to promote tourism in India were made in 1945 , a committee was setup under the Chairmanship of Sir John Sargent. The development of tourism was taken up in a planned manner in 1956 , but it was only after the 1980’s that tourism activity picked momentum. A National Policy on Tourism started in 1982, a plan was made to achieve sustainable growth in tourism , a National Action Plan was prepared for promotion of tourism.

To remain profitable, hotels must operate with around 65-70% capacity . Due to seasonality, political and economic events, some hotels are finding it difficult to maintain profitable occupancy levels and have started to provide services along multiple levels within the industry's

As the first Kerry hotel, I want to talk about Shanghai Kerry hotel first. It is hard to say that SNIEC make Kerry hotel better, or Kerry hotel brings more people come to this are to join SNIEC. Since SNIEC start to do exhibition just driven around distinctive kind of hotels’ operation. However, the hotels were in short supply in the periphery of exhibition. Until 2011, Kerry hotel and Kerry center’s start let more people stay closer during exhibition and more local people come to here. Kerry hotel become the leading choice to the people participate in the exhibition dates, at the same time pulling out a necessary condition of the success of Kerry hotel –good location. For a business hotel, a suitable location is more important. Ellsworth Milton Statler said “for any hotel, the success of the three most important factors are: location, location, location.” Maybe this speak make some people think too exaggerated, but the fact is the case, a prime location in the market competition that emerged out of the influence and competitiveness, are difficult to compare with those unfortunate geographic hotel. Nowadays, location is not just a part of hotel service product, it also become an important factor in the successful operation of a

The Hotel Industry is characterized by large capital outlays, and elevated proportion of fixed expenses. The competition mainly entails costs and differentiation of products and services. Income from any hotel project can be upheld through room sales, food and beverage, exhibitions and conventions, entertainments, shopping complex, car parking service, and Neon-Signage.

The hospitality is the major part of travel and tourism in India. In hospitality the needs and desires of customers are fulfilled by the attendants moreover living facilities also plays a important role in hospitality. Accommodation is one of the main part of travel and tourism.

The resort is located near the main shopping destinations in Tokyo, in addition of being at a walk distance from the main entertainment destinations in Tokyo.

As a consequence of the significant investment in hotels in the late-1980s, and the economic recession of the early 1990s, in 1990-91, the national average hotel room occupancy rate declined to 49 per cent. This was accompanied by a 5.7 per cent real reduction in hotel room tariffs, as significant discounting occurred amongst operators as they tried to manage the fall in room demand.

WMCHI’s net income for 2008 improved by .004 points, but reflected a 50% decline on its ability to use its assets as a source of revenue. Moreover, because of the company’s heavy reliance on borrowings from financial institutions to support its expansion, the return on their stockholder’s equity also went down by more than 50% of 2007’s figures. We can surmise that the company’s operating profit is not sufficient to give its shareholders a satisfying level

The abstraction of lodging industry in India is quite old, many people use to travel for religious places or for different business purpose, India has been known for its hospitality , that’s why India is main tourist attraction for foreign tourists. In ancient times when people travels from one place

Hotel-booking market is heating up its rivalry, as Hotel sales in the U.S. and European online hotel bookings market are projected to increase by 16 percent to $79 billion next year, from $68 billion in 2012. Travel-related inquiries on search engines are now second most searched topics, surpassing shopping, according to WordStream Inc., a developer of search marketing software. Competitors for this segment include travel advertisers such as Expedia, TripAdvisor and Orbitz Worldwide. Priceline is the biggest spender in terms of online ad spending. Priceline, an online booking giant, boosted annual ad spending to more than $1 billion. The competition strategy over other booking websites like Expedia and Google have raised questions about the benefits of promoting online versus good old fashion TV campaigning. Online advertising is preferred method today as it provides consumers a quick way to compare prices and complete the transaction all in one step. Online channels recently included social-networking services Facebook and Twitter take a majority share of the web-advertising market. Second portion of that share is still spent for ads on search sites. With major decline in money spent on TV campaigns, Priceline is one of the companies still heavily vested in TV ads and continues to use that promotion channel to raise brand awareness. Also, in 2013 TripAdvisor, the hotel reviews site, started to broadcast its first TV advertisement in the US proving that

Assignment: Practical Assignment (Group project) Project outline: Each group shall select a firm of their choice to conduct a marketing analysis of the company, and identify at least 3 strategic marketing issues that the company currently faces. The group is to investigate on the problems and recommend solutions. In the report, students should clearly communicate to the senior management of the company their objectives, findings, analysis and recommendations. Their suggested solutions must be original. Title: M Hotel Singapore Marketing Analysis Student name (s): 1. Chia Sian Jin, Calvin (S7833656J) 2. Shue Baozhu (S8527920C) 3. Tan Geok Kuan, Angeline