Analysis of the Leadership Style of President Obama

3441 Words May 16th, 2012 14 Pages
Executive Summary
President Barack Obama seems to be a transformational leader who wants to achieve a deep change and mobilises therefore a lot of followers. In his election campaign he had three principles: Respect! Empower! Include! He said “It’s not about me, it’s about you!”. The people felt attracted to Obama and were sure that he will be the perfect President. He received so many donations for his campaign like no president before in the history of the United Stated. He benefited from the big advantage that the people were very dissatisfied with George W. Bush and that they wanted a political change. On the one hand he used social networks and he got in with the young people. On the other hand he managed that everyone felt as a part
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Furthermore he is part of the process to reach the goals and the motives and integrates his followers in this process entirely. He forms – based on values – the political process, mobilises supporters and reacts to the hopes of the followers. If he is doing this well they will relate to the transformational leader and support him on his way. One important fact in this case is that the leader and his followers have to be inseparably connected so that their motivation to reach their goals rises in both (Rosenberger 2005).

On top of that Burns (1979) differentiates seven different transformational leader characters: heroic, ideological, intellectual, revolutionary, creative, moral and reform leader.
The heroic leadership implies a harmonic relationship between the leader and his followers. Normally it is characterized by a direct contact, e.g. shake hands when the leader is in public. They are especially in societies which are marked by a crisis or a big change. A major point is the non-attendance of a conflict (Lowney 2005).
The ideological leader phrases political aims based on a certain ideology. He has a deep persuasion of this worldview and has a clear borderline to the principles of other political groups. The followers know exactly with who they are dealing with (Boal 2006).
The intellectual leader is bringing new ideas into the society. He is part of the existing system, criticises and wants to change it. He analysis the established circumstances
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