Analysis of the Starbucks Logo

Have you ever been so tired during the day you need a wake up call? I have and Starbucks gives me an extra boost of energy to complete my day. Many consumers buy the product thinking it will help you get energy, find their true love, that it will help your day get better or that it’s all natural. It does this by using pathos, logos and perceived value.

Starbucks has developed a brand image that has revolutionized coffee drinking experience. It has created an ambiance that is designed to attract customers and keep them coming back to Starbucks stores. It offers wide varieties of services such as comfortable seating areas with unique music and free wireless Internet for their customers while sipping their favorite coffee. This distinctiveness sets Starbucks apart from most of its competitors and has allowed the company to successfully grow and profit while charging premium prices for their products.

Nowadays everybody knows the emblematic green twin-tailed siren design that is the Starbucks' logo, however back in 1971, Starbucks was a single and relatively unknown store, specialised in the roasting and selling of whole bean and ground coffee, tea and spices, in Seattle's Pike Place Market.

starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

Starbucks, place of worship for the most coffee. It is a chain of cafes-coffee shops, with more than 17,000 establishments distributed in 49 countries. There are those who roam the cities looking for their logo to sit on a couch and surf their wifi enjoying a great cup of coffee.

Starbucks was originally a small waterfront coffee shop located in Seattle that opened in 1971 (starbucks.com- Our Heritage). It is extremely convenient and now has over 24,000 stores in the 70 countries it is located in, which is one of the reasons that it is so well known today (starbucks.com- Starbucks Coffee International). There is a large variety of coffees you could get, however, they do not focus solely on coffee. They also sell teas, smoothies, pastries, and more. Their mission is to “inspire and nurture the human spirit- one person, one cup and one neighborhood at a time,” (starbucks.com- Our Heritage). It is a place that people can work on computers, study, or hang out at, so it is constantly in business.

The company location is based at Penang, Butterworth Sunway Carnival Mall. The facilities such as free Wi-Fi, comfortable sofas and chairs, dimmed light and quiet relaxing music will help the customers to relax from the daily stresses and will differentiate Starbucks Coffee shop from incumbent competitors. To speed up the customer service, at least two employees will be servicing clients. Meanwhile one employee will be preparing the customer’s order, the other one will be taking care of the sales transaction.

Starbucks Corporation has been around since 1971. What makes Starbucks unique from other coffee-bar shops is not only their wide selection of products, but the environment they provide to all customers. Starbucks sustains competitive advantage by constantly looking for new ideas, new products, as well as new experiences for guests. Starbucks also offers a selection of music, and unique designed coffee mugs. The company even hires designers to come up with artwork for commuter mugs. Starbucks’ forte is incorporating differentiated features such as their different flavored coffees that no other company offers. They

As we learned, lines are when two points in space are connected. There are many different types of lines. They can be actual or implied. Currently I am outdoors studying at a Starbucks. There are many lines that surround me. These include the lines created by the buildings that surround me. From the bottom of their corners to the top of their corners, lines are present. The streetlights on the busy main street next to this location make straight, vertical lines. These natural lines also include the lines created by the wires that overhead the telephone poles. The trees and bushes that are present in the parking lots create organic lines. From these items, there are lines created by the shadows. The parking lots themselves also have lines that demarcate the parking spots. I can find these lines by looking at the start point of the object and seeing where it ends. It’s interesting to see where these lines begin, end, and how they vary.

The world-renowned coffee company, Starbucks, has been around since 1971, and many believe the green lady in their logo is a mermaid, however, that is incorrect. The original location of the popular coffee shop is at Pike Place Market in Seattle and because of Seattle’s environment as a town next to the sea, the company wanted to have a logo that represented that statement. This is where the siren comes in, but wait, what is a siren? In Greek Mythology, a siren was a combination of the head of a woman and body of a bird, however, as time went on, a siren also became known as a mermaid with two-twin tails. For Starbucks, coffee came from the sea, and with the connection of the siren also originating from the sea, the icon was

Seating is located throughout the left side of the coffee shop. This Starbucks shop mix upholstered chairs and single sofas with hard-backed chairs around tables. On the tables, there are a stack of magazines and the most recent issue of newspaper. The floors are wood with brown color. Natural light comes in through the north and east facing floor-to-ceiling windows. Several electricity outlets are stationed in different parts of the establishment for customers. Free Wi-Fi also offered for customers who wish to use the laptops.

Atmosphere: Starbucks’ new design gave people a location to not only go and purchase refreshments but spend time to relax.

Imaging if there was no more coffee in this world, how would you feel? Nowadays, coffee becomes an important part of people’s life. People who often work overtime, they drink coffee because caffeine can make you awake; people who have to wake up early in the morning, they drink coffee because instead of making breakfast, coffee is more convenient; people drink coffee during the free time, because it also tastes good.

Starbucks is acclaimed for its superior value proposition in the early 1990’s by creating an experience around the consumption of coffee, a ‘third place’. The brand is positioned to offer the highest quality coffee, close customer intimacy, and warm atmosphere or ambience.

Millions of people all around the world wake up and drink a cup of coffee every morning before they go to work. One of the most popular places for coffee drinkers to attend is Starbucks. The company started in Seattle’s historic Pike Place Market, which was opened in