Analyst Essay

Drinking age is not a strange phrase in our lives. Every time when we go to club or buy some liquor, we have to show our photo ID to prove that we have already 21 and we are legal to drink wine. I think this is a really good method to control drinking problem. Before I read these two articles which are “The 21-Year-Old Drinking Age: I Voted for it, It Doesn’t Work” by Dr. Morris E. Chafetz and “The Drinking Age of 21 Saves Lives” by Toben F. Nelson and Traci L. Toomey, I only felt that when people grow up they will have self-control to hold their desire for drinking and could decide whether it is appropriate to drink at that moment. I didn’t collect any data or information to support my opinion,

Cultural Taste Changes – L’Oreal designs its products based on the taste and preference of the people in that particular area or place and also based on the cultural background of the particular place which helps them to create more brand value and more demand of that product.

In order to understand the global consumers of L’Oreal, they strengthened their global presence in six regions; Europe, United States, Japan, China, Brazil and India. This enabled L’Oreal to come closer to their global market, as well as to gain the wealth of specific scientific and marketing knowledge of each region. In India, L’Oreal has its product development center in Mumbai from where it studies the specifics of hair and skin types of the Indian consumers, as well as their expectations and beauty routines for all its brands including Garnier, and an advanced research center in Bangalore where it screens its active ingredients to address scalp concerns, hair breakage and pigmentation disorders. According to Jean Paul Agon (Chairman, L’Oreal Paris), opening a research and innovation center in Mumbai was in line with the company’s universalization strategy in order to adapt to the cultural specific needs for all its global brands.

* Prestige beauty segment growing at 30-40% per year * Relatively high level of facial cleansing product use in upper income tier * Cheap labor and marketing costs which will improve profit margins * Already have a presence in the market with Olay products and can implement the current market knowledge * Expected $10-15 mill sales in 3 years * Highest growth rate of sckin care market globally at 28% * 1.2 billion

Analyze how the author signals the use of these elements through language. For example, word choices, transitions, or logical connections

I am a graduating UC Berkeley student who came across the Research Analyst position when I met with Equilar employees at the UC Berkeley Career Fair, and I am excited to submit my application. Seeing that my professional experiences, knowledge, skills, and abilities align with the qualifications of this position, I believe that I would make great contributions as a Research Analyst for Equilar.

At some point everyone likes to get a good laugh while watching a comedy. The hit series, Full House, would be an excellent situational comedy to watch. Lead actor, Danny is going through a rough time and needs help. Full House is filled with laughter and also a bit of seriousness at some points.

Discourses have powerful social effects and can empower some, while marginalizing others. In the texts Lost Property and Muriel’s Wedding the dominant discourse is relationship. The audience is positioned to see Josh Tambling from Lost Property as having tough relationships as he is the one who is expected to pull through. While Muriel Heslop from Muriel’s Wedding is portrayed as unreliable and selfish as the story is told.

In conclusion I found that by producing the product I was able to help several consumers with skin blemishing and aging problems. Many consumers continue to live with their skin unhealthy due to high costs of several different products. Now consumers are grateful to make a choice from a product that will have the same quality and effect but at a lower price in the market world.

The huge success of L'Oreal Plenitude in French as the premium skin product with "class to mass" strategy was the primary reason for L'Oreal to expand the product to US market. The company started to enter the US market skin care in 1989 through mass channel by introducing the entire product line (14 SKU's) that had been developed in France, instead of launching the product one by one. Before Plenitude entered the US market, L'Oreal had had good reputation for its cosmetic and hair product, so the name was critical to sell the products. The company used the same formula "star" system in advertising as in France by putting bulk of dollars on the newest, most technologically advanced product. Even though Plenitude had a

In the highly competitive Japanese skin-care market, P&G¡¦s new SK-II product has proven its success as a premium and prestige offering. P&G has gained significant knowledge transfers from SK-II development and further, has successfully tapped the fickle Japanese market and has devloped a loyal user-base in Taiwan and Hong Kong. With its phenomenal success, it is only logical that P&G consider rolling-out the SK-II product-line to the international market. However, while there is significant worldwide growth potential within the $9 billion prestige skin-care industry, based on recent organizational changes, new corporate priorities, and thorough market assessment, P&G must base its decision on current resources and capabilities to

An External Factor Evaluation (EFE) allows strategies to summaries and evaluate economic, social, and cultural factor through the uses of a numerical rating. In our case we evaluated the EFE of Estee Lauder. By numerically scaling Estee Lauder’s opportunities and threats we analyzed the importance of the programs they have to offer. First assigning each factor a weight of importance

Executive Summary & Table of Contents L 'Oreal presently offers the following products in the Netherlands: Plenitude and Recital under the L 'Oreal brand name, and Ambre Solaire under the Garnier Institute brand name. L 'Oreal Nederland has been considering whether to introduce the Synergie skin care line and Belle Couleur hair colorants line into the Netherlands. Synergie and Bele Couleur are marketed under the Garnier Institute name in France. The Netherlands market has several challenges: new product launches are difficult (especially from a relatively unknown company like Garnier) and the distributor

Product for product substitution: Instead of buying cosmetics from L'Oreal consumers could buy organic beauty products because they will get the same service but in a healthier way. Also some people prefer to have permanent make up, they could opt for cosmetic surgery or plastic surgery.

Rivalry is intense among the competition in the cosmetic and skin care industry. There are numerous existing cosmetic companies competing in the market. The giant corporations acquire numerous brand name products and compete for the same number of customers. The competition consists of companies such as, Procter & Gamble, L’Oreal, Unilever, Avon Products, Inc., Estee Lauder, in addition to competing with large retailers, who order mass