Analytical Case Report on This Case Sucks: Beavis, Butt-Head, and Tv Content (a)

1430 Words Jan 17th, 2013 6 Pages
Written Analysis of Case
Siddharth Malhotra | Section MC-8 | 0328/49 Analytical Case Report on This Case Sucks: Beavis, Butt-Head, and TV Content (A)

The Case as it stands:
Beavis and Butt-Head, an animated series, made its debut on MTV in 1992. The show features two uncivilized teen-aged misfits who became a symbol of a heated debate in the USA about violent and inappropriate television shows. The vulgarity, impoliteness, cruelty and pyromania of the featured characters has often been linked to juvenile crudeness, violence and deviant acts performed by teenagers.

Objective of Report:
This is an analytical report on the varied perception of the animated series “Beavis and Butt-Head” aired on MTV and the ensuing debate on the affect
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Problem Inference:
We may suggest that in view of the high popularity of the show, the inherent assumption that the show should be pulled off air in view of its depiction of deviant behavior is might not entirely be correct. It is possible that the show is only bringing out deep set tendencies in the youth of today, which are not expressed in normal routine due to societal norms. The origin of these tendencies could be traced back to faulty upbringing during formative years or the presence of family instability, chaos and insecurity. Hence blaming a TV show for the rise of crime is not entirely correct, because television violence might just be acting as a vent for pre existing mindsets.

Decision Analysis:

Decision Objective: The short term objective focuses on promoting the show to continue as it has a cult following and simultaneously reducing the incidence of juvenile crime and incidence of antisocial and deviant behavior. In the long term the objective is to target the root of such criminal tendencies and improve overall quality of family life and provide children with the security, education and care during their formative years.

Criteria (i) Ratings of the show: These give a fair idea about the demand for the show amongst the viewers and can be used to target the right audience and also place the show appropriate timings on TV. (ii) Incidence of crime amongst juveniles who watch TV violence: The crime rates should be
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