Analytics Software Is Essential For Any Business

The analytics software is the useful tool and great supporter for organization to reduce workload, increase the productivity and create competitive advantages. The analytics software helps organization knows exactly what customers want and their purchasing power, which will assist the company makes best decisions whether big or small every day. What is more, the analytics software works like an effective predictor, which will help organization look forward to the future scenario and make the best plan. Also the software is the key business enabler

The concept of Business analytics is a component of business intelligence, it has evolved in recent years and now in the for front center of business. With the growth of technology and the continuing improvement

Besides that, it also provides information on different features, such as the number of clicks, likes, and favorites. (Miller)

A web analytics dashboard lets you track the execution of your website in real-time, and answer the critical questions like how is your site performing as for your Marketing destinations?" This dashboard example concentrates on a high-level, yet in-depth view of your website 's execution over numerous time periods.

Analytics is one of few ways to gain insights to meet your customers’ needs. It helps bridge the gap between providing a service to solving real problems.

Web analytics is how companies and firms are using technologies to track the behavior of visitors to websites designed to show information, sell products and services, and present a superior brand that meets their targeted customers’ needs. Companies have been unhappy with their marketing functions for almost as long as they have been in existence, because their ability to track the success of their marketing efforts has always been insufficient, or even better, non-existent. The emergence of the World Wide Web and the Internet and everything that is now done online digitally has changed all that, because digital tracking was now possible.

It’s quite common that every task that we perform, we check whether it is being executed in the expected way. Ultimately, if it’s going in a right path well and good but the actual question arises when it’s the other way. This is the point where analytics come into picture. The need for analytics is very much known to us because it can be one of the most powerful driving factors to tune the performance of an organization’s processes, strategies and uplifting revenue.

Web analytics is, therefore, one of the approaches to improve the usability and the content for the website. For achieving this, understanding customer behavior plays a major role as key conversion metrics. Businesses use web analytics to measure, compare site performances and to look at Key Performance Indicator (KPI) that drive their business, such as purchase and conversion rates. Web analytics technologies are usually categorized into on-site and off-site web analytics. On-site web analytics refers to data collection on the current site, whereas Off-site analytics refers to data collection on the different sites (not on your current site) (Kaushik, 2009). The paper shall thus provide an overview of web analytics, with a focus on categorizing web analytics history, metrics, uses and need for web analytics with supporting case studies.

An Analytics software is a key requirement for any small business which is dependent on an online presence to maximize its reach. The analytics software helps one understand the best ways to reach ones customers and draw more traffic and hence business. Google Analytics helps with the analysis of qualitative and quantitative data from a website and the competition to drive continual improvement of the online experience that customers and potential customers have, which translates into desired outcome. Google analytics is also one of the easiest ways to enable a small business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends.

Usage of Web Analytics Tools like Google Analytics or any: To collect /track the metrics and used for further analysis of the website.

For years, web analytics has proven to be a means that revolutionize the way businesses are organized online. From an organization’s site, it would be easy to track every click of each individual who visits the website (Kaushik, 2010). However, the revolution has not been a success since most marketers and analysts have not paid attention to data on the Web and have mainly limited it to ClickStream data. Ideally, it has been important to rethink the use of data on the media in which Web Analytics 2.0 adapts to the evolution of the Web (Kaushik, 2010). Most importantly, web analytics expands on the type of data to help organizations to achieve their business objectives.

There are a number of tools within Google Analytics that small businesses can leverage to increase and target sales in a specific region. When beginning the analytics process, companies of all types should first be concerned with the sources of their web traffic. Website traffic can come from website referrals, social media, or perhaps paid or organic search engine results. Acquisition Reporting, part of the Google Analytics tools package can identify the main sources of traffic. Acquisition Reporting has the ability to separate the type of device traffic is coming from, whether it be a mobile device or computer. If the majority of traffic is coming from a mobile device, a company should look into improving the mobile functionality of their site. As a general rule, companies should focus their attention or marketing on the areas that show the most traffic. A small business has less resources, so it becomes even more important to identify the main sources of traffic. Companies must first understand their sources of traffic and where to focus their attention before making any attempts at increasing traffic. Utilizing Acquisition Reporting only scratches the surface of the capabilities in Google Analytics. Just by performing this type of action, companies are more likely to increase their conversion rates.

In a real store, sellers can interact with customers and watch their behavior and habits. Sellers can identify what buyers want and what they do not want. However, in an online-based business, sellers cannot ensure what their customers want or do not want, what are their habits and behavior. Thus, to simulate real world stores, online sellers should find a tool that tracks their customers’ habits and behavior in the marketplace. This tool helps sellers to define their weaknesses and strengths. Therefore, web analytics emerges to cover these aspects and enriches sellers’ appetite. Web analytics helps sellers to collect and analyze data that related to customers’ behavior in websites. One of the top famous analytics tools is google analytics that is widely utilized in many, if not all, of commercial websites. The collected data aids sellers to offer better services and products to meet customers’ demands. Also, the collected data helps sellers to focus on increasing sales volume while maintaining low operating costs. Thence, sellers should realize how google analytics works to achieve their targeted aims.

The importance of analytics in big and small companies could not be overestimated. Every organization uses big data in order to manage their processes and improve its business. The term of "analytics" is commonly defined as "the extensive use of data, statistical and quantitative analysis, explanatory and predictive models and fact-based management to drive predictive models" (Davenport & Harris, 2007). Analytics appears to be a useful tool, which helps to gain necessary information and provide extensive support to all departments in the enterprise. Nowadays analytical innovations play a big role on the market as they help an organization to gain a competitive advantage and become a market leader. According to the researcher Svetlana Sicular, analytics helps the companies to organize big data and divide all the information into relevant and irrelevant. In such a way organization receive an opportunity to process this data and deliver necessary information to a customer faster and more efficient. Furthermore, new tools and applications help to build up a reliable channel of communication between clients and a support team (Wagner, 2016). That is why almost all the companies are constantly trying to improve their analytical methods in order to attract more customers and investors to their business. The examples of such organization as Netflix Inc., Harrah 's Entertainment and Amazon show that analytics could help an enterprise to develop in its field and gain a strong

Google Analytics is a product or an analytical tool which helps marketers design strategy as per the response of the customers. As use to happen some years earlier, a marketer would design a strategy, implement it at the market place and then conduct surveys or customer feedbacks after a significant period has passed to know the effect of his strategy or whether he needs to bring changes. By the time the marketer implements a new strategy the market dynamics and needs of the customers have already changed and hence there is always a lag between the customer demands and the strategy response to that demand. The purpose of this study is to understand how Google Analytics as an analytical tool helps marketers react immediately to customer demands and interests. For this, we can consider the example of Slickdeals which is an e-commerce website selling products online.