Analytics of Wegmans’ Social Media Influence and Use of Twitter

Background: Publix is a supermarket chain that opened its doors in 1930. A huge characteristic of the store is that it has always cared about their customers. The founder, George W. Jenkins stressed customer service and quality when he first opened and these values hold true to this day. These values paid-off as Jenkins was able to open over five stores during the Great Depression. Jenkins was ahead of his time (http://www.fundinguniverse.com/company-histories/publix-super-markets-inc-history/). “It is no stranger to social media with at least 2.7 million fans combined across Facebook, Twitter, YouTube, and Instagram and it sets the standard for what customer-company interaction on social media should look like; much when you walk into a Publix Store” (Matthews, 2015).

In today’s world social media is vital to the success of an organization. If an organization can continue to put out effective communication via social media, they will continue to build their brand through recognition and top of mind thoughts from their consumers. Gander Mountain’s twitter account is fairly stagnant as well, showing a trend in how they communicate. They continue to repost the same tweet multiple times, which is annoying to look at. They are promoting the outdoors life, which alines with their values, however they are doing it in a way that is far from dynamic. Bass Pro Shop’s twitter account is about as active in terms of posting, however they had no repeated tweets and a lot more retweets from their big stakeholders and corporate sponsors, such as NASCAR. By engaging in a broader range of people, Bass Pro Shop is allowing their name to be tied to a much bigger and more diverse audience allowing for growth. Gander Mountain on the other hand, lacks this and therefore continues to fall

This week’s top social media influencers of Whole Foods were not industry leaders or brands sharing health, food, or local content. They are people, some who have larger followings, who utilize the grocery store.

In “Twitter’s providing New Consumer Insights in the Lead-up to the Holiday Season,” journalist Andrew Hutchinson explains that data insights will be the key to understanding the current market trends and consumer behaviors for the holiday season. Writing for readers of Social Media Today, Hutchinson identifies that Twitter’s insights have been mostly semi-relevant or mere of interest. However, with the combined partnership with Brandwatch and Cheddar, Twitter will be able to showcase, a real-time, public forum, in turn giving brands more of an incentive to work with, and the capability of showcasing the value of Twitter.

The following social media marketing proposal was uniquely crafted for Foodmart in Milton, ON. My suggested social media strategies and implementation procedures are based on the results of extensive analysis, study of social media trends, and application of specifics unique to Foodmart. I believe my proposal provides a complete social media marketing strategy which will culminate in highly successful results for your business.

One of the marketing weak points that has been discovered is that Wal-Mart does not have a strong social media presence. Considering the fact that Wal-Mart dominates their industry in revenue, their social media followings do not reflect their dominance proportionally. Competitors like Target (as

Right now, among the most highly visited sites is Twitter. It's really a social media site that enables you to truly share and uncover something new within an instant about your relatives and buddies all over the world. Essentially, a company or an individual can be popularized by followers. This implies that the larger your followers, the more probable you will get more famous to people including prospective consumers. Buy Retweets appears a rational thing to do if you need to gain popularity.

Over the past 10 years kellogg’s public relations have been extremely affective, increasing its sales. A good example of this was in 2013 Kellogg’s were going to bring out a new range of Cracker Crisps. During this time Cracker Crisps were extremely popular and a majority of the market was led by ‘Sun Bites’. Kellogg’s saw a gap in the market introducing a more healthy Cracker Crisp option, Kellogg’s fronted its campaign using social media and created the worlds first ‘tweet shop’ which was a social media shop replacing the Stirling currency with a type of social media currency. Buying something was simple, all you had to do was tweet a anything with the #TweetShop and in return Kellogg’s would give out free samplings of their of their

Social media has become a very popular form of external communication. Customers now expect the products they use, the stores they frequent, and the services they receive to be on some sort of social media whether it is Facebook, Twitter, Pinterest, Snapchat, or the like. While this form of external communication has its advantages (such as ease of communicating with existing and potential customers), it also has its drawbacks. First off, the company cannot control all the comments that come through social media. Negative aspects of the company can leak through before a company has a chance to do damage control. Moreover, with Twitter, a 140 character limit can cause a message to be miscommunicated, possibly hurting a company’s reputation. Walmart not only has a social media presence as a corporation, but it also allows its stores to maintain individual social media accounts. This allows

Just as Google is a giant among search engines, so is Twitter among social media marketing sites. According to PCMag.com, Twitter boasts an impressive 974 million users. Even so, many businesses attempting to leverage the incredible marketing potential offered by Twitter often make critical mistakes. Such mistakes not only decrease the reach and efficacy of a business’s marketing efforts but also do not allow them to realize the true profit potential that can be achieved by mastering Twitter marketing.

Everyone knows the name McDonald’s and can easily say which restaurant the Golden Arches belong to. It is not just a company that is well-known out in the real world, but is also one of the most popular fast food chains on social media. On twitter, McDonald’s has three different accounts. Their main twitter is @McDonalds, which has 3.06 million followers, is following 14.6 thousand people, and has tweeted 93.2 thousand times. They have a twitter dedicated to the corporation, @McDonaldscorp, which has 32 thousand followers, is following 12.5 thousand people, and has tweeted 56.8 thousand times. The other twitter that they run is for customer service, @Reachout_mcd, who have tweeted 83.2 thousand times, are following 1,852 people, and have 9,934 followers.  Their Facebook page has 60,844,794 people who like the page. McDonald’s biggest competitor on social media at the moment is Taco Bell, who have two twitter accounts. The main account is @TacoBell who have 1.64 million followers, are following 16 people, and have tweeted 527 thousand times. The secondary account for their customer service team is @TacoBellTeam and have tweeted 8,780 people, are following 327 people, and have 5,164 followers. Taco Bell’s official Facebook page have 10,291,405 likes. From the number of followers, following, and tweets, one can tell that McDonald’s is above Taco Bell on 2 of the social media sites.

In today 's society a company 's social media strategy is as important as ever. You can look at a company 's social media profiles and measure a customers engagement with that company and how the customer responds and interacts with the company 's content. These metrics can be useful when evaluating a company whose stock you want to buy. Every company tackles social media in their own way, some focus their efforts on one social network, while others may go wide on multiple social networks. When comparing two similar companies, such as Panera Bread (NASDAQ: PNRA) and Starbucks (NASDAQ: SBUX), the company 's social media and its base of followers are even more important. With 1,800 locations Panera Bread spent $65.5 million on advertising in 2014 while Starbucks, with 21,366 locations, spent $315.5 million, over 5x what Panera spent.

In today’s world, being in the media is very important when trying to gain a vast customer base online. According to Pozin (2014), a great social media presence is now essential to businesses both large and small. Consumers are looking at company’s social media accounts using the same parameters they look for when searching for Mr. or Mrs. Right. Walmart is an American multinational retail corporation that operates a chain of discount department stores and warehouse stores. Headquartered in Bentonville, Arkansas, United

This dissertation will focus on two organizations during 2011 and 2012 that experienced different challenges when using Twitter as a social media marketing strategy.

The Coca-Cola Corporation is one of the most iconic brands in the world that is easily recognized by its signature red can with white script lettering has created a brand image that propelled TCCC to become one of the largest global brands in the world today. As an established brand, building customer and market share is not the primary reason for TCCC engaging in Social media such as Facebook and Instagram. The company has a unique scenario in that their product is solely distributed through large retail outlets and grocery stores, therefore, TCCC’s data strategy is focused on maintaining the brand image and increasing the awareness of marketing and ad campaigns that occur through other media outlets not to drive customers to its stores or ecommerce sites. TCCC achieved this by embracing the unofficial consumer created pages, such as the one created by Sorg and Jedrzejewski in 2008 and embedding itself within the community. With the millions of Facebook follower’s the data strategy of TCCC allowed for a brand connection to these followers that will enhance and grow support for the brand.