Analyze a Global Trend and Explain the Driving Forces and/or Contributing Factors Affecting the Competition Within a Specific Industry.

Energy has easily become one of the most important necessities for our everyday lives. Without it we would simply not be able to have transportation or be able to gather any of our other resources that we depend on. If at anytime our energy supply ceases or no longer attainable the results may be horrific. However, it is quite easy to keep this from happening, It is crucial that our current population realize the importance of sustaining our present non-renewable resources. An examination of all the present energy issues and human impacts of energy conservation along with the a resource plan will show importance of energy

In Australia 3000 deaths each year are caused by air pollution. Scientific research shows that over the last decade, air pollution is increasing due to overpopulated areas, and burning of fossil fuels in both energy plants, and vehicles. The initiative- ‘conserve energy future’ states-“inhaling polluted air takes away at least 1-2 years of a typical human’s life”.

Presently, 6.8 billion people exist on the Earth today. Combined, the entirety of farmland needed for these billions of people to be fed is equivalent to the size of South America. The population of Earth is still steadily increasing. Populations are expected to continue rising to 9.6 billion within the year 2050. Each one of these extra people also needing more healthy food, clean water, space, and energy to survive. When these extra bodies arrive, in addition to crop late the size of South America, an extra plot the size of Brazil will also be needed. This is not even including the land that every other creature on the planet needs to survive. When this is added to the calculation, eighty percent of dry land will need to be dedicated to

Growth in urbanization and middle class status that are thriving to own their own cars which increase the sales of affordable priced vehicles.

Threats of substitutes: In U.S., an automobile was considered as necessity so for every adult there was car on roads. Even for inter-city travel more than 70% time cars were used. Buses, trains and other means didn’t have much impact. The growing array of higher priced imported models had negative effect.

The current global population of 7.6 billion people is expected to reach 11.2 billion in 2100 (UN DESA), and as the Earth’s population continues to grow exponentially, the topic of environmental sustainability is being debated with increased urgency. In the past few years, many large-scale environmental issues have emerged due to human activities: climate change, air and water pollution, rising sea levels, habitat loss, species extinction, and worsening natural disasters are all becoming more and more prevalent. But perhaps our most immediate concern should be whether or not we will be able to continue feeding this ever-increasing population.

Earths population is rising at a really high rate about 75 million a year. Its estimates the population will be 8.4 billion by mid 2030, and 9.6 billion by mid 2050. The more the population rises the more materials thats gonna be used for everyday life resources. More deforestations gonna happen for land and room for houses and what not.

The invention of the automobile became a convenience, but emissions in the city and the demand for the fuel efficient cars have left an uncertain future for the auto industry.

Industry Rivalry: Intense (high). As there is low entry barriers in the industry, it adds more competitors/rivalry.

Whether for ecological or economic reasons, consumers are feeling a pressing need to purchase a fuel-efficient automobile. However, the array of choices on the market are staggering. Not only do consumers have the choice between different brands of automobile manufactures; manufacturers are also offering different types of fuel-efficient cars. Some fuel-efficient cars use traditional internal combustion engines alone; others offer the option to use alternative fuel sources like diesel and biodiesel; and others yet offer the opportunity to drive a car with an electric or a hybrid engine. The decision of which fuel-efficient car to purchase depends on several lifestyle factors. Price sensitivity and prestige are issues to be considered when making the choice between fuel efficient or hybrid car. Concern for the environment and for reducing dependence on fossil fuel might be an impetus for choosing hybrid over a fuel-efficient traditional car. Moreover, driving and usage patterns are among the most salient issues impacting the choice between a standard fuel-efficient car versus a hybrid electric car. Generally, standard fuel-efficient automobiles are better for drivers who are price sensitive and who drive longer distances less often, whereas hybrid electric automobiles will be more attractive to drivers who commute relatively short distances to work every day. Price, politics, and driving patterns are the most important points of reference when comparing a hybrid with a

Air pollution and climate change have an extensive backing from environmentalists and people in general who care about the effects that has on earth. Air pollution is the world 's biggest environmental health risk, with some of the worst problems in developing nations such as China and India. Air pollution is a vast problem which can be fixed, although it will take time. Air pollution kills 3.3 million people a year, including 55,000 in the United States, mostly from strokes and heart attacks, according to a study by scientists from the United States, Europe and the Middle East. Cities are trying to crack down on air pollution and even the President of the United States of America, Barack Obama, is trying to pass a bill aimed at limiting CO2 emissions. If society doesn 't act now there could be serious repercussions for future generations.

One of the most well known problems of the world is air pollution. It’s a pressing matter, as “approximately 3.3 million people die prematurely each year from causes directly linked to air pollution” (Hoyle, “Air Pollution”). These deaths cost the US economy about $225 billion in lost labor income. Also, “diseases attributed to both types of air pollution caused 1 in 10 deaths in 2013, or more than six times the number of deaths caused by malaria” (“Air Pollution Deaths”), which shows that this issue is something that needs to be desperately fixed. Despite many attempts to curb air pollution, it is still a prominent fixture that is not going away.

Rapidly increasing air pollution is deadly for human life and there is an urgent need to act against it. Air pollution leads to about 7 million deaths every year. Effective strategies need to be developed to tackle the problem of air pollution.

The intensity of existing competitive rivalry is likely to be high if there are number of small or equal competitors, if customers have low switching costs and if industry is growing etc.

Consumers are becoming more environmentally conscience and this has resulted in a steady demand for eco-friendly modes of transport. With the introduction of hybrid vehicles as well as plans to improve public transport within South Africa consumers are becoming less reliant on the necessity of a motor vehicle as an only means of transport.