Analyze the Business Market of Toto

At the same time, I also realized that the negotiation partners are not always having the conflict interests during the negotiation. In this case, for some of the issues, we actually have the same goals. So baring this in mind, in the future negotiation case, I would first seek the common goals for both of us first to create a win-win situation.

1. How did you plan for the negotiation? Explain how you decided on a strategy?

Going into this negotiation as the VP of operations my goal was to primarily succeed in buying the restaurant. Prior to starting the negotiation, i identified several certain non monetary concessions that could be made to sweeten the deal such as paying a percentage of travel expenses, and also allowing the restaurant owner

In coming up with a pricing strategy, it is important to communicate the prices based on value created for different customers segment as lack of it always results in price sensitivity and intense price negotiations. Since it is not right to assume that every client understands the value of my products, it will be my responsibility to address this through effective pricing and value communication. For instance, as I will create an app for the restaurant, some of my clients may lack the knowledge to use it or may not understand how some features in the app might satisfy the unmet needs. In this case, I will ensure that my clients get to know the existence of the app and how to use it even if it need assistance from some specialized staff. I will also ensure that they get to know the benefits and values the features of the app brings in their dining experience. By knowing the value I offer them, they will be willing to pay for it.

Negotiations are something that everyone experiences and does at some level. Even if informal, people negotiate and barter using what they have to offer to get what they want all of the time. However, there are times in life where the negotiations are much more serious and the stakes a lot higher. Whether official or unofficial, there are negotiation tactics and conditions that should be watched out for because they are a sign of potential problems.

Negotiation is one of the most common approaches used to make decisions and manage disputes. It is also the major building block for many other alternative dispute resolution procedures. According to Christopher W (2012), negotiation is the principal way that people redefine an old relationship that is not working to their satisfaction or establish a new relationship where none existed before. Because negotiation is such a common problem-solving process, it is in everyone 's interest to become familiar with negotiating dynamics and skills. This section is designed to identify what worked well and not well in the negotiation. In addition, to present strategies that generally makes the negotiation more efficient and improvement in the next

I also learned one thing that I would like to stop doing during the negotiation is letting the other party offer first. I was able to adequately prepare for the negotiation, find the prices I wanted and was willing to accept, and identify different issues besides price to use as bargaining chips since the Statler Hotel had less to offer than the seller. Although I knew that I had taken enough time to prepare for the negotiation, I let fear of inducing a chilling effect keep me from being aggressive with my first offer. I now know I have no need to be self-conscious if I have prepared – although I read this in the book it is different to experience it in practice. I also know, that if I do miss the chance to offer first because the other party happens to be more aggressive than myself it is important to re-anchor the conversation to keep the negotiation on the track I want it to be.

Negotiation is one important part of both the professional and personal life in our everyday situations. It is critical for people to resolve disputes, distribute limited resources, and/or create something new that neither party could achieve on his or her own. Negotiations can range from coordinating project timelines with clients to asking for a raise to discussing holiday plans with family members.

In any negotiation, preparation is crucial; and having a set, outlined process to follow when preparing helps mitigate a potential oversight of any significant issues within the negotiation. Following a set process also helps one stay on task and in-line with what the important issues and factors are in a negotiation. In Bargaining for Advantage, G. Richard Shell provides a well-structured framework to follow in planning for a negotiation. For this reason, I used Shell’s negotiation preparation framework to plan for the negotiation between Rapid Printing Company (Rapid) and Scott Computers, Inc (Scott).

It occurs in profit or non profit organizations, government sectors, dealing among nations and also in our personal situations such as salary package, house purchase, marriage, divorce and etc. The strategy to use can either be distributive or integrative depending on the situations and the outcomes that the party want out from the negotiation.

targeted those people who would recognize and appreciate quality lodging and not those who were seeking “cheap sleep”.  Inviting potential guests or individuals who might influence visitor hotel selection to launch parties, swim parties, cocktail parties and other planned events.  Targeting supportive hospitality businesses.  Packages that supported local businesses were developed.

By taking this course, we have learned the different types of negotiations and the strategies to be used in

• Making a right negotiation strategy based on Lewicki, Hiam, and Olander’s analysis model. From their model, I think I should deploy a competitive negotiation strategy in this case. This is a win-lose strategy. My purpose is to win at all cost. I should spend time to prepare the negotiation as much as possible. I have no much concern about future state of relationship with seller.

The Right Target Market One of the most important marketing functions for a firm is finding

As mentioned earlier in Chapter 1, China Lodging Group is a multi-brand hotel group which as per now manages seven hotels with each having a specific target of customers. These Hotels are Hi Inn, Han Ting Hotel, Elan Hotel, Star-way Hotel, JI Hotel, Manxin Hotel, and Joya Hotel. Its mission statement is to create great brands of hotels that guests love. The group predicts to be owning over a quarter of the hotel market share in the next five years to come. The two major objectives that the company has set for the next five years to ensure that they attain their goal is to build one large five-star hotel in the heart of China Capital’s serene outskirts and to ensure that they hire enough