Analyzing A Digital Marketing Campaign

1096 Words5 Pages
The purpose of this report is to analyse a digital marketing campaign which is ‘Share a Coke’. Market campaign will be analysed two categories of Social Media, which are Social Community Media and Social Publishing Media. Whether ‘Share a Coke’ is successful can be proved through two criteria for analysis of marketing campaigns: growing sales and getting closer to customers. Coca-Cola corporation produces soft drinks, which has 19 brands. It launched ‘Share a coke’ in 2013. Bottles of Regular coke, Diet Coke and Coke Zero were printed the most popular names. Joseph (2015) states that the volume of the coke sold rocked 2.9% from April to June. 2. Literature Review In general, literature review asks secondary research question to find useful information. Crouch and Housden(2003) describe that secondary research summarize existing research rather than primary research. Secondary research is to analyse and comprehend the primary research. Social Media of ‘Share a Coke’ will analysed Social Community Media and Social Publishing Media. Whether digital marketing campaign is successful can be proved through two criteria for analysis of marketing campaigns: growing sales and increasing proximity to customers. Two categories of Social Media are Social Community Media and Publishing Media. Willoughby(2014) states that Social Community Media contact with others through social intercourse. Moreover, Social Publishing Media is to publish visual world. Social Community Media
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