Analyzing A Selected Yield And Revenue Management

A new room design has been introduced in new buildings, and newly refurbished hotels; featuring a new colour scheme and LCD TVs. In most hotels, there are double rooms, family rooms and disabled rooms. All rooms feature en-suite bathroom, free tea & coffee. A charged for wi-fi internet connection is available at all hotels.[13]

As we discussed in class, every business is faced with these issues and they are important to managers making strategic decisions. One of the first things learned about business is that if there is no demand for a good or service, the firm that provides it will not continue to exist. Over time the hotel industry has continued to change with market conditions and make itself attractive to business

Abstract This article makes some predictions about the future by considering operational issues in the "rst part of the next century. Hospitality operations management is considered at two levels * the "rm level at which strategic operations management takes place; and the unit level. It is proposed, using a model developed by Jones (1999, International Journal of Contemporary Hospitality management), there are seven strategic concerns: location, integration, a$liation, con"guration, organisation, implementation and adaptation.

Guests are provided with privacy and security, and very upscale treatment and service levels. Activities include

The hotel has eight meeting rooms, including 15,000 feet of function space, and is great for any event. The staff here can help anyone throw an amazing event that is tailored to all their needs. Also, in order to stay connected there are personal computers in the Smart Rooms with High Speed Internet Access. After a long day working or sightseeing it is also nice to come back and relax in one of the six hundred guest rooms and suites. A great night sleep is sure to satisfy anyone, especially when soft duvets, crisp cotton sheets, and down pillows of the Sheraton Sweet Sleeper Bed are provided. Here at the Sheraton Shanghai Hongqiao Hotel it is easy to enjoy all the comforts of home.

Site visitors can get to savor with taste furnished rooms with the modern amenities. You will have various rooms together with a living space, bed room and kitchen. Such rooms are very well furnished with a multitude of features including: lavatories with geysers, comfortable beds, Compact disc and DVD gamers, LCD television, cooking range, microwave and refrigerator. Gymnasiums, spas, pools and kids play areas can also be found. Not just that, such accommodation is pretty less expensive than extravagant hotels, yet supplying similar housekeeping services.

The Hotel Industry is characterized by large capital outlays, and elevated proportion of fixed expenses. The competition mainly entails costs and differentiation of products and services. Income from any hotel project can be upheld through room sales, food and beverage, exhibitions and conventions, entertainments, shopping complex, car parking service, and Neon-Signage.

This report will evaluate the various alternatives sources of finance available to fund the new project for Best city hotel; it will explain the various types, methods and classification of costs and their effect on pricing policies, within the tourism industry; Furthermore, the report will include a discussion on the role of management accountants within the context of a travel and tourism industry.

From both the hotel’s and the customer’s and behavior. It is essential both to segment the

There are some common characteristics of the service products which can be described as intangibility, inseparability, variability, perishablity and the inability ( Kandampully,Z et al:2000;Palmer, A:1994; Rust et al:1996)). In addition, Zeithaml& Bitner(1996) indicates that fluctuating demand should be considered in hospitality industry. Additionally, Lee- Ross and Johns (1997) claims that yield management could be used to assist the service organization to maximize revenue when the demand is fluctuating and product is perishable. Thus, due to the perishablity of the service products fluctuating demand, the hoteliers could apply yield management system in order to maximize the revenue.

Ramada Encore prides itself on setting new standards, providing our guests complimentary secure undercover parking, in-room Internet access and wireless high speed connectivity to all public areas, and in-room tea and coffee making facilities. . The design is fresh, stylish, vibrant and upbeat, offering 108 comfortable guest rooms suited to the corporate and leisure traveller. (Ramada encore, 2015).

The purpose of this paper is to research the effect Revenue managers have on the lodging industry and to show how essential it is to operate any lodging company effectively. While preparing this paper, it was noted that there is quite a lot of research has been done in regards to revenue management. Revenue Management is knowing when to raise prices, capitalize on the market or meet demands. Revenue managers need to keep abreast of their customers’ needs and want and also know what is being offered by their competitors. I chose this topic because I felt that the role a revenue manager has is very vital to the growing of the lodging industry.

Pizza (2011) considers hospitality as an industry that is made up of businesses that provide accommodation, food and beverages, meetings and entertainment to tourists, travelers and the locals. Examples of hospitality organizations include hotels, lodges, guest houses, restaurants and others. Gill and Gill (2011) assert that the hospitality sector is a major service oriented sector in the economy of a nation. It has got a greater contribution in the whole tourism sector in terms of generating revenue as compared to others. In this regard it is very important to make sure that organizations in the hospitality industry are operating efficiently and effectively so as to enable them to generate more income as this would result in the growth of our economy.

Size :- The hotel has total of 42 rooms for guest accommodation and the rooms are divided into different types they are as following

It is an international phenomenon that travelling is more and more popular due to the high speed development of economy and conveniences of transportation. People choose to travel as a way to relax, to improve life quality and to broaden their horizon. The government encourages the development of tourism because it is not only provides employment opportunities but also promote local economy. The global scale of interests in travel leads tourism becomes one of the most prosperous industry in the world. Therefore, this essay will give an introduction to tourism management in hospitality management and will focus on aspects of accommodation and marketing in tourism management.