Analyzing And Evaluating Apple Inc.

1179 Words5 Pages
In examining and evaluating Apple Inc.’s 10-K report, filed with the United States Securities and Exchange Commission, we set out to provide a financial analysis of the company and develop a broad audit plan. We provide a breakdown of the company’s industry, primary products, raw materials used, sales, assets, number of employees, location, key economic factors related to the industry, strengths, weaknesses, opportunities, and threats, as well as an analysis of Apple’s financial strength. Secondly, we prepared a broad audit plan that focuses on material types of transactions, transaction cycles, high and low risk areas, and multiple issues regarding control and control risk. Apple Inc. has its headquarters located in Cupertino,…show more content…
Apple Inc. has many competitors because they operate in a variety of business ventures. In the personal computer industry the major competitors are Dell, Hewlett-Packard, Acer, and Lenovo, in the mobile computer industry they compete with Google, Samsung, Nokia, and Asus, in the smartphone industry Google poses competition with the Android operating system which is installed on most non-Apple phones produced by Huawei, Samsung, Sony, HTC, Lenovo, and others, in the entertainment media and applications Google is the main competitor with the Android operation system interfacing with the Google Play Store, and lastly in the mobile payment industry they compete with PayPal and Google (Investopedia, “Who are Apple’s Main Competitors”). Our intent was to analyze Apple Inc.’s annual report in comparison to their 10-K report but they only produce a 10-K. The 10-K is submitted directly to the SEC and is often quite lengthy and not designed for easy consumption for investors. It is a full description of the company’s financial activity during a given fiscal year (and previous year) and a full rundown of risks, legal descriptions, corporate agreements, market performance, and sometimes information that was not made public. 10-K reports also provide a full analysis of the relevant industry, the marketplace as a whole and individual business operations. It is broken down into four parts
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