Analyzing Budweiser's Advertising Campaigns

As in the previous example, the commercial emphasizes State Farm’s reliability. This time however, there is no desperation because the young woman is so certain that her agent will get things resolved. Just like the previous commercial, the ad uses pathos to convince their audience, assuring them that State Farm will allow them to be stress free. The granting of the friends wishes for the perfect man helps to reinforce the aspect of great service because it represents the company’s ability to go above and beyond for their customers. Again, pathos is presented through humor, making the ad memorable and reinforcing the company’s point: when you have State Farm there is no need for desperation because they have you covered. Ethos is also once again reinforced through the agent's professional attire, creating an ethical image for the company.

What does an ad say about a society? When viewing a product advertisement, many people never stop to think why the ad and product appeals to them. However, when a more critical look is taken, it’s easy to see precisely how ads are carefully tailored to appeal to trending values of a targeted demographic, and how that makes it easy to examine the society of those whom the ad is targeted at. In the analytic writing Advertisements R Us, Melissa Rubin provides an excellent example of this, as she crafts a logical and clear analysis of a 1950’s Coca-Cola magazine ad which thoroughly explains how advertisements can reveal quite a great deal about the society in which they were created.

Imagine you were ten years old. What were you doing? Were you in a park? Were you playing with toys? Now look around at ten-year old’s today. There seems to be a noticeable shift. Most of them have some sort of electronic device of their own, whether it be a smartphone or a tablet. That shift becomes even more apparent if you were ten years old, 30 years ago versus if you were ten years old only eight years ago. In the essay “Tweens: Ten Going on Sixteen,” Kay S. Hymowitz suggests that tweens are growing up too fast. She states that while there are complex causes for this, “two major and fairly predictable themes emerged: a sexualized and glitzy media-driven marketplace and absentee parents” (Page 203). This and, “peer group form a vicious circle that works to distort the development of youngsters…,” according to Hymowitz (Page 203).

Budweiser is one of the best-known brands of beer in America. Their ads and commercials have always been known for being humorous and entertaining. Millions of people look forward to seeing the Super Bowl half-time commercials mostly because of Budweiser’s notorious commercials. Budweiser takes advantage of its reputation and makes commercials that are witty and fun for people to watch. They incorporate humor and a certain kind of sex appeal into their ads to sell their beer to men and send the message that there is nothing more pleasing in life than drinking Budweiser.

They provide their consumers with programs that promote alcohol responsibility, “Anheuser-Busch Pledges $3 Million to Support NCAA Alcohol Education Grant Program” (NCAA, 2014). Some of their campaigns are “Good Sport”, this takes place in stadiums where people are asked to be a designated driver and be a “good sport”. Other campaigns are “Bud Light party code”, codes to help with responsible drinking and “TIPS” which stands for Training for intervention procedures (Beer Institute, n.d.). This helps servers and bartenders prevent the abuse and illegal use of alcohol drinking, as well as hailing a cab for drunken people. They also approach social responsibility by recycling, conserving water and conserving energy, “Clean Texas recognized the brewery as a bronze-level member[…]for achieving significant environmental results to ‘protect air, water and land resources in Texas.’”(Reliable Plant, n.d). By using these alternative uses, they are decreasing the greenhouse

An alcohol ad is very capable doing many things to people starting from the ages whenthey start to feel rebellious. The ad can hide many lies that help convince people to startdrinking. Things on the ad say that drinking can be fun, that it is good(healthy) for you, andcould help quench the thirst, as well as many other benefits. My opinion on this is that alcoholads should not be allowed to be shown around areas where there are people under the minimumrequirement of the drinking age.Right out, you can see that the people in this certain ad are “having fun”. At the sametime, the words on the ad helps reinforce the thought that it is fun to drink Bud Light, which is atype of beer. The picture on the ad hints at the idea that males would get more girls or have morefun while drinking Bud Light, encouraging them

"They turn casually to look at you, distracted, and get a mild distracted surprise, you're gone. Their blank look tells you that the girl they were fucking is not there anymore. You seem to have disappeared.(pg.263)" In Minot's story Lust you are play by play given the sequential events of a fifteen year old girls sex life. As portrayed by her thoughts after sex in this passage the girl is overly casual about the act of sex and years ahead of her time in her awareness of her actions. Minot's unique way of revealing to the reader the wild excursions done by this young promiscuous adolescent proves that she devalues the sacred act of sex. Furthermore, the manner in which the author illustrates to the reader these acts symbolizes the

M-rated video games, which are not recommended for children younger than 17-years-old, are frequently advertised in movie theaters, video game magazines, and publications with high youth readership. Young people see 45% more beer ads and 27% more ads for hard liquor in teen magazines than adults to in their magazines. An increasing number of web sites try to get teens to make direct sales. More than 100 commercial websites promote alcohol products. Most advertisers use techniques that children and teens are more vulnerable to, like product placement in movies and TV shows, action figures, kid’s clubs, and celebrity endorsements. Sex is used in commercials to sell almost anything now. American ads constantly use thin female models, which contribute to the development of self-esteem issues in young girls.

when the Budweiser logo pops up and under it is says “#Freindsarewaiting”. This is a social media hashtag that almost every social media holder uses to promote their photos or, in this case, their business. They are appealing to the social-media using generations this way. By creating this hashtag, they are hoping people spread their advertisement on social media promoting their business but also getting the message out that drinking and driving comes with permanent consequences. They are also appealing to the younger generations because underage drinking is a prominent problem and most end up driving drunk because they don’t want their parents to find out they have been drinking. The company is effectively using ethos to get people to buy their product because they are illustrating themselves as “ethically good” by putting the consumer first and expressing that friends are waiting on you to make the responsible decision to not drink and

Something else about this ad is interesting, as mentioned earlier, each of these young people are with one or more other person. Companionship or comradery is something all people search for, no matter the person, no matter how deep the introvert, people seek people and people seek to be accepted. The pull is there in this ad, “If you’re cool you’ll drink Coca cola” So really this ad is speaking and aimed toward a wide range of people from the young to old, and from those looking for friends or someone to be more than a friend.

The commercial is more about entreating people then it is about the important facts about the insurance you need to make an educated dissension on before really considering buying the product.

The Bud Light brand is second to none when it comes to light beer and a good time. Although, first considered a flop in the United States after its introduction in 1982, Bud Light surged up the charts after a rebranding effort in 1986. The “Gimme a Light” campaign by the D’Arcy McManus & Mansius agency altered the brands path forever. Since then, Bud Light has drastically increased its market share while still maintaining its success in the global light beer and beverage market.

The author chooses t0 write the report about Anheuser-Busch’s Bud Light because it is the best-selling beer in the world. In this report the author has outlined in detail the current status by using the SWOT and PESTLE analysis of the company Anheuser-Busch

The Diet Pepsi print advertisement “Forever Young” is quite creative and thought provoking. The print advertisement shows the front of a businessman’s body, from his nose down to his midsection. This most likely belongs in a magazine, in a place such as a doctor’s office or barbershop, or whatever any day place that the average person would visit. He holds a “Diet Pepsi” cup in the center of the advertisement, with the intention of immediately bringing the cup attention to the reader. He blows bubbles through a straw into the beverage, overflowing the cup and making quite a mess. It is a serious, black and gray formal background. This is meant to be ironic, because a businessman does not typically partake in childish behaviors like in the picture, in such a serious, adult-like atmosphere. The main message this is trying to convey is non-conformity, through its ironic picture of a relatable businessman, and its “Forever Young” caption on the bottom right. “Forever Young” could also suggest that drinking Diet Pepsi can make one feel young and like a kid again and how humans have a basic necessity for having fun, which can be explained by blowing the bubbles in the drink.

This ad targets multiple markets, including: all races and religions, as well as people of any age. This is evident because the ad features people