Introduction – Smartphones. Cellular devices have impacted our lives in many different ways since 1973. Cellular phone has evolved into something far more complex over the past decade – a smartphone. Simply put, a smartphone is the combination of Personal Digital Assistants (or PDAs), cellular device, and internet. Users are able to receive e-mail, edit documents, play games, and make phone calls with this simple handheld device. Smartphone has become a very popular product over the past few years.
marketing term is defined as ‘analyzing, planning, organizing and Controlling of customer’s product to reach at ultimate target to achieve profit from it’. In simple words, marketing is ‘managing profitable customer relationship’. CUSTOMER SATISFACTION : Customer satisfaction is defined as “the number of customers or percentagre of tootal customers whose reported experience with the firm, its products or its ratings exceeds specified satisfaction goals. . Consumer Perference:
a significant contributor for mobile industry especially in the development of GSM standards, and then they are becoming the huge vendor of mobile phones in the world. Here is the more analyzing information of Nokia to face their situation starts from
[pic]MOBILE Samsung cares about people. Samsung makes life easier. Samsung creates cool technologies. Samsung.com History Samsung has a very long history dating back to the 1940s. . Firstly, Samsung Store was founded by Lee Byung Chull in 1938 as a small company. This is the beginning point of a worldwide known brand, Samsung. Korean War is the turning point for this small company. After the war, Samsung Company
Introduction: In today’s competitive world, if a business is to survive, companies have to struggle to develop and produce exactly what customers want and when they want it; otherwise the product will not give any value to the consumers. According to Kotler (2007), marketing is a constant process of delivering the value of the product and services to its customers. However, innovation is a process that add more value to the existing products (Jordan 2000). Many business organizations today consider
review on how Samsung company utilizes the marketing metrics in the smartphone industry . Literature references to support the findings are included such as ‘Assessing Marketing Performance’ and ‘The Definitive Guide to Measuring Marketing Performance’. Apart from this, this report included data sources from online sites such as Samsung and Forbes official websites. The data are collected, filtered and analyzed to support my findings. 2.0 History and Background of Samsung Samsung Electronics was
the world’s biggest mobile phone manufacturer. Its focus on telecommunications and its early
the name of ‘smart phone’ in the market. ("A Brief History Of Smartphones - Thesnugg.Com"). In the year 2000; the Microsoft’s first Windows CE (Pocket PC) smartphones were introduced. 2007; the Apple IPhone IOS came and the world’s market for cell phones was never the same again. Apple in 2008 released the iPhone followed by the HTC dream’s release in the same year on the android 1.0 platform ("History Of Iphone: Apple Reinvents The Phone") In 2009, the market was entered by Samsung by the Bada OS with
Distribution Dossier Samsung Electronics India Limited Sales and Distribution Project By: Rohit Agrawal TABLE OF CONTENTS CONSUMER ELECTRONICS MARKET IN INDIA 4 LEADING COMPANIES 5 LG Electronics Inc. 5 Videocon Industries Ltd 5 Samsung India Electronics Private Limited 5 SAMSUNG 'S DISTRIBUTION CHANNEL 7 Role and key deliverables of channel members 7 Consumer Electronics Distribution 8 CHANNEL MEMBER MANAGEMENT 9 Monetary methods 9 Non monetary methods 9 Target setting mechanism
Study of Consumer Buying Behavior regarding the different Brands of Mobile Handsets (Research Project Report) Submitted to:- University of Pune In Partial fulfillment of the requirement for the award of the Degree of Master in Marketing Management (2009-11) Under the supervision of:- Submitted by:- Mr. Ajit Borde Prashant Singh