Analyzing E Commerce Technology On The Travel Agency 's Business Model

In this chapter, the qualitative interview data is analyzed to reveal findings to show gaps in research.

METHODOLOGY: The paper was a qualitative review utilizing mostly correlational methods and containing both cross-sectional and longitudinal studies.

Qualitative method is using open-ended questioning, non-statistical research techniques, or value-based observations. In this research, three main methodologies are adopted as focus group, distributing questionnaires and conducting personal interviews simultaneously. Methods are all appropriate and contributed to a comprehensive research. The reason is that aim of this research is to acquire an in-depth understanding of

After the participants were chosen, then interviews were conducted using format open-ended questions. "… A qualitative interview approach was thought to be the best means of exploring expectations people had for the role" (Connelly et al., 2003, p. 299). Open-ended questions allow the participants to raise important issues that may not be addressed if there is a fixed sequence of questions. This is appropriate for a qualitative study.

A qualitative methodological approach was the obvious choice in that it allows for the collection and interpretation of stories, narratives, interviews and other forms of non-quantifiable data. A qualitative approach also does not demand or strive for detached objectivity of the researcher but instead encourages the disclosure of researcher bias and the engagement of the researcher with the research and subjects, often in the role of participant-observer (Dade, Tartakov, Hargrave, & Leigh,

One of the strategies not used in this study we the use of group interviews or focus groups. The authors point this fact out in their study indicating that while the results from such interviews would likely add to the evidence of their study, because of the scope of the study this method would need to wait to be utilized in later studies. Limiting the number of uncontrolled variables and not overwhelming the study with multiple research methods that may or may not add to the value of the results at this point seems beneficial and allows room for future

Qualitative research gathers information that is not in numerical form (McLeod, 2008). Qualitative therapy is descriptive data used to find out the ways in which participants think or feel, this is best used in case studies. The main methods in collecting qualitative data are, individual interviews, observations, written documents, and field research. Found, the greater use of qualitative research methods, can provide a greater focus on meaning-making and perspective (Midgley, Ansaldo, and Target, 2014). Additionally; with a qualitative approach, participants are not constrained by predetermined items on a specific measure that may or may not relate to them personally (Hill, Chui, & Baumann, 2013).

Each interview and focus group audio was transcribed within 24 hours by a research assistant. Data analysis was conducted using the Statistical package for social science to analyze the data set collected from the

The study conducted by Lindberg et al. (2009) is an interpretive phenomenological study. Lindberg et al. (2009) utilized semistructured interviews to be sure that the specific set of topics they are focused on is covered during the interview. Each interview lasted anywhere from 25 to 95 minutes (Lindberg et al., 2009). The interview setting depends on the location that the participants chose either their own home, work, or at the hospital for those with infectious disease (Lindberg et al.,

This is your opportunity to hone your qualitative research skills through the use of the In-Depth Interview. The assignment will be easier to complete if you record your interviews. Steps to take for success:

An interview guide was constructed and then tested through two pilot interviews, during with time frame was evaluated. After these tests were executed, some small adjustments were made in order to better frame the questions. The sample was interviewed during three weeks in March and April 2012, using the semi- structured questions from the interview guide. The authors were aware of the effect that the response to some questions may have on the following responses, if a specific question was posed prior to another. Therefore general rules formulated within qualitative research for the sequence of questions, were followed. (Bryman, 2002). The authors deemed that the first question had

The method used for this qualitative study was in-depth interviews with open-ended questions. This was an appropriate method for the study performed. The data was not gathered through more methods to create triangulation (Zamanzadeh et al., 2015).

This research method will be qualitative. This research will include face to face or phone interviews, data from websites, and peer-reviewed literature to identify:

The proposed methodology is a primary qualitative approach of semi-structured interviews. This method has been chosen as the focus of this

The study generated both quantitative and qualitative data. The data was then coded to make it possible to group the responses into categories (Roebuck, 2015). Raw data was then transferred from data gathering tools