Analyzing Factors Affecting On Line Shopping Experience

The traditional retail experience is lost by the rise of technology and online shopping (Li et al., 1999). Shopping in stores was once a communal activity: walking in stores, interacting with other individuals, being able to feel the product and trying the product on (Monsuwe et al., 2004, p.115). There are many consumers who still prefer shopping in store and enjoy the shopping experience as opposed to shopping alone at home starring at a screen (Barnes, 2013). Technology should aid the shopping experience online, but there are still many concerns, uncertainties and risks that are involved in the process of buying online.

Consumers are making purchases daily. There are a number of occasions and reasons prompting people to shop. Special occasions such as birthdays, anniversaries, and holidays all contribute to retail sales. Sustaining one’s daily life through purchase of food, clothing, personal hygiene products and cleaning products also contributes to the economy through commerce. How do most people like to shop? In recent years a new alternative to the traditional brick-and-mortar shopping, online shopping, has increased in popularity. “U.S. e-commerce sales grew from 72 billion U.S. dollars in 2002 to 228 billion U.S. dollars in 2010.” (“Online shopping,” n.d.,

The Internet has changed the way we do virtually everything, including the way we shop. However, shopping is not the only thing that has changed. In the last decade we have changed the way, we apply for loans, study, and even plan a vacation. Doing any of these things would have been impossible a few decades ago. At present, online banking, paying bills, ordering new services, and shopping online have become part of our daily lives. Traditional brick-and-mortar stores have been around much longer than online stores, but we cannot deny that online shopping is giving the traditional stores competition. Many consumers still choose to shop at regular brick-and-mortar stores because they like to see and

The online shopping trend is becoming increasingly popular. People nowadays can get everything they need online, such as clothes, books, groceries, etc. Online shopping is a new type of technology trend that people are getting addicted to because it makes people’s life easier and saves them time. Shoppers can visit web stores from the comfort of their own home and shop while they are sitting in front of their computer. Many online shoppers do not have to waste time on shopping anymore.

This study will prove that e-commerce has grown because it adds value to people’s lives. It will show that e-commerce will not disappear but evolve into something even greater than what it is right now.

Technology is developing so rapidly that it has started to affect different aspects of the society especially business. Online business was invented in 20th century in the UK and has quickly spread all over the world. With an increasing popularity of the online shopping, more and more retailers start to sell online, which makes the marketplace become more competitive. In order to be successful, it is important for the retailers to understand the most important factors that satisfy the customers when they purchase online. Once the level of the e-satisfaction increases, the purchase intention will increase and online retailers can gain more profit. Among all the factors that will potentially affect online satisfaction, the aim of this essay

Internet usage has skyrocketed in the past few decades, along with this increase comes the increase in internet shopping by consumers. This research examines the behaviors, motivations, and attitudes of this new form of consumer entity. Online consumer behavior has been studied for over 20 years and will undoubtedly be the source of many future researches as internet consumerism expands. This paper will examine the following research questions: (1) How do factors previously researched affect the online purchasing behavior of consumers and (2) what are the significant consumer behaviors both

In recent times online shopping has become very popular among the internet users. Still the target area of online marketing is middle class, higher middle class and upper class segment but the approach of online marketing is growing day by day. The basic reason behind this targeted area must be there should be a computer or a smart phone, a bank account and a debit or credit card, computer literacy etc.

Our group interviewed five people at the Gretna Outlet Mall about their overall shopping experience. Common themes that were brought up by the interviewees over the course of the conversations included the influence of brand names as well as the pros and cons of online versus in-person shopping. In the later conversations, these common themes were something we steered the interviewees toward as they were a major part of the problem that, as a prospective business, we would hypothetically attempt to solve.

In hedonic consumption, different types of emotional states, which are both physiologicaland psychological, play important roles. Hopkinson & Pujari (1999) have clarified how hedonicconsumption takes place in a high-involvement situation, where an individual is intensely involved inexperiencing a consumption event. Like offline shopping, one expects online shoppers to also shop for entertainment purposes and for out-of-routine experiences that engage the users and let them “get away from it all” (Kim, 2002; Mathwick et al., 2001). In general, shopping has been reflected as providing hedonic value through emotional responses evoked during the experience (Bloch and Bruce,

The online shopping market showed a continuous growth in revenue and employment in the last years (“CBS Statline - Detailhandel,” 2016), but despite this growth there is also a heavy competition for market share going on. Webshops are trying to be unique and focus more and more on the benefits of online shopping and in the meantime counteract the disadvantages. Research showed that the main reasons for consumers to make online purchases are convenience and enjoyment (Childers et al., 2001). These factors are strong and accurate predictors of the attitude towards online shopping. Improvement of these factors will improve the attitude of the consumers towards online shopping and so the chances that consumers will shop online. In this chapter an overview the advantages and disadvantages of online shopping will be given.

Online shopping has largely influenced consumers for over 30 years. However during its inception, many consumers still preferred to travel to a physical store location to purchase products as they were unsure about this new method of shopping but as time passed, more people jumped on the bandwagon and soon it became mainstream. The question now though, is that are the shopping fields for online and offline stores uneven? Which is more popular and why is it like that? This essay will argue that in today’s technologically evolved world,

E-commerce is platform of communication through internet that takes place between companies and their customers (Whiteley, 2000). The e-commerce provides various services such online shopping, online bank and E-enterprise which are also emerging trends on their own. Online shopping is one biggest service of e-commerce which allows consumers to buy, order and view goods and service on online through their gadget, anywhere they are (Dennis et al. 2004; McCormick, 2009). Based on fact that world is connected through internet and the new generation prefer to utilise technology than do things in manual process (going physical retail). .

This chapter describes in detail the type of research method adopted, how the data was collected, purpose of data collection and how this data will be analyzed to derive conclusive results. In the end ethical issues have been discussed. The study aimed to understand the online purchase behavior of consumers in India. The factors leading to an increase in online shopping, current trends in the online retail market and to identify the demographic factors which influence the online purchase. The literature review highlighted and identified important factors which influence behavior and attitude of online consumers. These factors were considered and implemented while designing the questionnaire.

In terms of the online retail environment, the interactive nature of Web sites has been credited with enhancing attitude toward the online store, desire to browse or return to the