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Analyzing Jib Fowles 'Pop Song Ice'

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Humans will get depressed sometime in their lifetime, what matters is not how far and deep the depression gets but will the person allow themselves to stay depressed. The pop song “Ice” released in 2009 by Lights, is about how Lights fight with her other side, Dark, to recreate the balance between them and find peace. While the song explains, the mv shows and affect viewers’ emotions and how it affect viewers’ emotions is explained by the “Advertising Fifteen Basic Appeals” that Jib Fowles created to show what advertisement use to lure people in. The music video that Lights created for “Ice” uses Fowles’s appeals to the need to aggress, aesthetic sensations, and to dominate to show people her fight with her other side to find balance and peace, …show more content…

“What I was going to bring up suddenly, turn to stone as you stood quietly. You’re making it hard for me. All I can do is freeze.” (lines 3-6) Lights is saying that the other side of her, Dark, is making it hard for her to communicate with her because Dark’s action or words is preventing Lights from saying anything with intention of making Lights feel bad. “I’m not the type to say sorry constantly, so I swallowed my pride and I got on my knees.” (lines 13-14) Dark know that Lights is not the type of person to constantly apologize, therefore Dark purposely want Lights to say sorry repeatedly, and since Lights doesn’t want to, the only choice Lights have left is to kneel. This shows that Dark’s intention is to harm Lights pride and cause Lights to …show more content…

At first, Lights and Dark started to fight with each other while staying in separate rooms, sending their rays of power or energy in hopes of harming the other through the mirror in the room that connects the two rooms. (1:50-2:00) This shows that Lights feel that she is done with her other side trying to win her or trying to bring her down and make her continue being in the depressed, unbalanced state and decides to fight back or start the conversation and achieve the balanced self. Because this fight has a wall in the middle, this gives the message that even though Lights is fighting back or starting the conversation, she is hesitant about how to fight back or that Lights is not ready to officially start the argument with Dark and only makes small reasonings with Dark. After Dark gets hit by one of Lights ray of power or energy, she disappeared in Lights’s room and appeared next to Lights who is in Dark’s room and started to engage in a physical fight where they would hit, kick, and punch each other. (2:10- 2:42) This is where Lights and Dark officially gets into a full-on argument, where they are clear and is not afraid of letting each other know about their real thoughts and feelings. At the end of the battle between Dark and Lights, the music video shows Lights punching through a wall that is between them, hitting Dark causing her to fall. (2:43- 2:51) This shows

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