Analyzing Joseph Turow's 'The Daily You'

The production of an advertisement is constituted by series of exploring processes. Nowadays, by using the technology the company can easily find everything they want and this is the power of big data. Within the world of marketing, data is extremely important and play an incredibly central role. The company spends million dollars to take the massive pool of data and make it actionable. The data that the company found is basically from the

New technology around the world is being developed and improved every day to make people's life easier. In the article, “Is Google Making Us Stupid”, Nicholas Carr explains his thoughts and beliefs on how he feels that the internet, especially google is making people rely more on the web to find information and making them full with artificial knowledge. The author begins his article by explaining personal side effects that he has experience due to the use of the web, like losing focus, not being able to deeply understand a book anymore, and the reasons why he gets distracted when reading. The author then talks furthermore about his life being surrounded by the internet and how it is to blame the web for the issue that he has experience; but then he explains how and why the internet has been “godsend” to him because of his profession as a writer. In order to draw

In this passage Tim O’Brien uses personification so beautifully and simply to become the Earth itself. He describes himself to be a part of the night and the land itself. The night could symbolize being at peace as well as a tinge of loneliness. The land could symbolize being at war with himself internally. Later in the passage he tells the reader that he is Nam itself, the horror and the war. He wants the reader to become engulfed in his war story and to understand his pain.

In the New York Time Article by Timothy William, Inquiry to Examine Racial Bias in the San Francisco Police Department, first thing to remember known as implied social perception, implicit bias refers to the attitudes or stereotypes that affect our understanding, actions, and decisions in an unconscious manner. Another key point of argument is that there is no systematic bias in the criminal justice base on race. To point out, in performing their policing duties, police officer are able to exercise a high degree of discretion. This means that they have a have a broad freedom to make a decision about how to act on the given situation. For this reason some police officer deliberately use their wide power of discretion and their authority to perform acts of misconduct. In this article it is generally agreed that discrimination based on racial or ethnic origin is morally wrong and a violation of the principle of impartiality. In fact impartiality principles requires that those who are equal be treated equally based on similarities, and that race not be a relevant consideration in the assessment. However, in May, District Attorney George Gascon appointed a three-judge body of distinguished jurists to look into bias in the department following a series of misconduct scandals, the most troubling being a group of police officers who were caught sending racist text messages. Now, the scope, aim, participants and timeline of the ongoing investigation have been revealed in a series

“At night I’d go home smelling of pig. It wouldn’t go away. Even after a hot bath, scrubbing hard, the stink was always there – like old bacon, or sausage, a greasy pig-stink that soaked deep into my skin and hair. Among other things, I remember, it was tough getting dates that summer. I felt isolated; I spent a lot of time alone.” (O’Brien, 41).

In the book, The View from Saturday, by E.L. Konigsburg, on page 89, Ethan says “Had I gained something at the Sillington House? Or had I lost something there? The answer was yes”. He both gained and lost something during tea at the Sillington House. He gained a friendship with “The Souls”. This is because he is part of “The Souls” (The name that the group chose to represent their friendship) or Nadia, Julian, Noah, and of course Ethan. They are all interconnected in weird ways through grandparents and weddings. Therefore, The Souls are intertwined in many ways, creating a definite bond. On the other hand, Ethan also says that he lost something at the Sillington House. He lost his silence. In the book, it says that he told jokes, and asked

A thesis statement of Jim Harpers essay, Web Users Get as Much as They Give, is Although the World Wide Web uses consumer data to function, some can argue that without that data, the internet would not be as useful as it is today.

of “Is Google Making Us Stupid?” published in 2008 in the Atlantic, believes that the internet is “tinkering with our brains” and has even admitted to seeing changes within himself. Carr created this article to inform people about how societies ability to read and comprehend information is being changed or harmed by the use of the internet. Carr did have some errors such as structural problems with his thesis and also struggled with an informal writing style. Despite some of these errors, Carr’s use of rhetorical techniques such as ethos, pathos, logos, and ample amount of personal and factual information along with the emotional touches, allows him to develop a strong persuasive argument.

Your culture has a huge influence on how you perceive the world. Our culture gives us a sense of who we are and where we stand in society. In Chapter 3: The Trouble We’re In, by Allan Johnson, he explains that our experiences that we claim to be real are actually cultural creations and that we see it to be a norm even if we haven 't actually experienced them (p.21). An example that Johnson gave in the first reading was the idea of a black woman in Africa, she doesn’t consider herself black because she hasn’t experienced it, she identifies herself as African and a woman, but if she were to go to America, she would be identified as black because that’s what is practiced in American culture the example shows us that although we don’t really experience things first hand we 're taught to relate to it because of our culture. In the Chapter 9: Getting off the hook, Johnson talks about the idea of one race being better than the other and that is instilled into us through our culture. He explains this by talking about two guys, one black and one white and how they were both treated in social environments. This also shows the power we give others when we allow these cultural norms to influence us. These influences help shape who we become and play a huge part on our social interactions with one another.

There were many things the soldiers carried with them during the Vietnam War. They carried guns and ammo, rations and canteens, and things necessary for survival. The soldiers also carried letters, photographs and land of Vietnam itself. Tim O’Brien tells of this in The Things They Carried, a book detailing the lives of the soldiers in Vietnam through the things the men carried with them. Not everything the men carried was physical, however. The soldiers carried ghosts, memories, and burdens. Everyone carried something that shaped who they were. Above all else, however, all of the soldiers carried the themes of love and war, fact and fiction, and individuals versus the collective.

What have you ‘Googled’ recently? According to Lori Andrews, the leading expert on bioethics and emerging technology, data aggregators can make their own rules when it comes to collecting your data. Three important essays have been written using rhetorical appeals in order to construct a convincing argument that make us consider what we do on the Web and how it could impact us. Content that we search for on the Web often leads advertising companies to making judgments about us that could affect many things in our day to day lives—wrongly so. A person’s search history could be the one thing that makes or breaks their chance of getting a bank loan or be unfairly categorized just because of their demographics.

On the surface, Tim O’Brien’s 1978 novel Going After Cacciato seems like a typical telling of the Vietnam War from the perspective of one of the soldiers as the Third Squad searches for Cacciato, a soldier who has gone AWOL. However, a closer reading would reveal that the vast majority of the novel does not actually take place in reality. This search for Cacciato is a fantasy which takes place in Paul Berlin’s head, and the scenarios and even the Vietnamese people who aid the Third Squad are completely fictitious. Only in a handful of chapters does the novel take place in reality, and even fewer of these chapters takes place in one which is permanent. Reading the

Individuals can proclaim faith throughout their lives and call themselves avid believers, but when faced with a life or death situation, there are two extremes that they will conform to. In the face of death, individuals will either deny their faith or reverently stand up for their beliefs. Throughout a lifetime, life and death situations rarely transpire, however, when they do, an individual will succumb to whichever extreme is most convenient for the circumstance. Foreshadowing and irony are often key elements used to detect which extreme the character will turn to, as well viewing the story from an analytical perspective to infer how the character changes throughout the story. The interchangeability of beliefs is one of the negative traits

Kids are the prime targets for advertisement, because they see what they want, not what they need. Also, advertising company’s use information gather on Americans, against our will to strategically lead us to buying there products. This is an invasion of privacy and free will. In the article The Power of Habit, Charles Duhigg states ‘’ ‘ We knew that if we could identify them in their second trimester, there’s a good chance we could capture them for years,” Pole told me. ‘ As soon as we get them buying diapers from us, they’re going to start buying everything else to.’’ These big company use invasive statistics to get mothers who are in their middle months of pregnancy, to get hooked on to their products. This leads the mother to buying different products from the same company. Duhigg then goes to state ‘’ For companies like Target, the exhaustive rendering of our conscious and unconscious patterns into data sets and algorithms has revolutionized what they know about us and, therefore, how precisely they can sell.’’ Target knows how indecisive some people are so they take advantage of them by making algorithms for advertisement. They know what to sell because they invade our privacy to make product decisions, based off the American everyday

With the increased and widespread use of technologies, interest in data mining has increased rapidly. Companies are now utilized data mining techniques to exam their database looking for trends, relationships, and outcomes to enhance their overall operations and discover new patterns that may allow them to better serve their customers. Data mining provides numerous benefits to businesses, government, society as well as individual persons. However, like many technologies, there are negative things that caused by data mining such as invasion of privacy right. This paper tries to explore the advantages as well as the disadvantages of data mining. In addition, the ethical and global issues regarding the use of data mining