Analyzing Joseph Turow's 'The Daily You'

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n regards to the article,by Joseph Turow, "The Daily You", Joseph Turow discusses and explains data mining. In addition, in what ways data mining effects us the consumers. As he mentioned, data mining is, "The practice by such digital media giants as Google and Facebook track every move by internet users and sell that information to marketers who use it to construct advertisements that are tailor-made for their recipients." Moreover,he asserts how advertisings methods change the ways consumers view themselves. Speaking upon that, Joseph Turow uses examples to demonstrate how marketers gain information about consumers through internet activity. For instance, he mentions two parents Larry and Rhonda, a family consisting of three children
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