Analyzing Kia Hero's Journey

Decent Essays
In the Kia’s commercial of NIRO Hybrid; “ Hero’s Journey, starring Melissa MCCarthy. The ad shows Melissa McCarthy rushing off to all corners of the world to help environmental causes of all types. As soon as a call comes over the speakers of her navy blue Niro, she's ready to go. This ad uses pathos to persuade the audience to buy the NIRO
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