Porter's Five Forces Of The Radio Industry Essay

Radio broadcasting has become an influence in contemporary times as it is a way of communication to a wider audience. Through radio broadcasting, we are introduced to a variety of components, different music genres, currents events both locally and internationally, competitions, free giveaways and live interactions between presenters and listeners. However, it is the idea of co-presence that is stimulated through these components in which makes radio broadcasting exciting to listen to and engage with. The realm of co-presence within radio broadcast has defined how the audience is actually listening to their preferred radio stations. In this essay will discuss and break down concepts such as intimacy, liveness and the implied audience that define the hegemony of co-presence with in radio broadcasting as described by Hugh Chignell’s in his text, Key Concepts in Radio Studies (2009). This essay will also be focusing on how the Mai FM breakfast show, Mai Mornings (2017), deliver Chignell’s concepts in order to understand the importance of co-presence. Mai FM is a hip hop and RnB station that is broadcasted all over New Zealand, and throughout the radio station, Chignell’s concepts are highlighted. Scholarly references will also be included throughout to shape the argument.

Newspapers had once been the only mass communication & entertainment. The demand for new products that emerged in the 1920s created a new industry, advertising, which enticed buyers to purchase new products, and now that the radio had emerged, advertising was integrated into this media outlet . Radio shows like Amos n' Andy, became a nationwide hit. The advertising industry grew with the emerging industries of mass culture, especially radio and cinema. For the first time, from coast to coast, Americans experienced the same shows and used the same advertised products due to mass culture. The first commercial radio station aired in 1920 and broadcast music to a few thousand listeners. By the end of the decade, thirty-three

As societies advance deeper into technology, so do the corporation and businesses that we as consumers support. The means of advertisement has changed significantly over the decades. For example before the television sets or radios were invented, general advertisement was commuted by word of mouth from shopkeepers, and posters, to the general populous. After the radio was invented, businesses could pay a fee to be promoted by local broadcasters over a larger radius than, word to mouth advertising would. Through the centuries many methods of advertising have spawned, however the most effective form of advertisement are televised commercials. Thanks to the use of television, companies and businesses have the ability to create intrapersonal commercials

Radio was a very important transmission mode. The radio’s main function was to deliver citizens the necessary information in a way that was easy to understand, while at the same time making sure the news agencies earned sufficient ratings and to profit. The radio companies had to make the radio programming easy to understand to the average citizen, because “[t]he education of many Americans had ended after freshman year in high school. (Horten, p.

The radio was an important part of life from the 1920s until the 1950s (mortaljourney.com). People turned to the radio for entertainment like music and stories. Even preachers began to preach over the radio that was heard by a large group. During the war, radios produced information on current events otherwise they would not have known unless the radio was available. Radios are also used for police, military, and even for the average person. The radio was the first way mass communication was even possible. They are one the greatest inventions that changed American's lives dramatically. From 1923 until 1930 sixty percent of the population in the United States owned a radio. It not only gives information, but advertises businesses or

Porter’s Five Forces is defined as threats of new entrants, bargaining power of suppliers, power of buyers, the threat of substitutes and rivalry among existing competitors. New entrants into the industry aim to gain market share from rivals, so the intensity of competition may require to make changes on current strategy of marketing to maintain existing market share. The bargaining

The radio programs brought news and all types of messages that were needed to be

According to many individuals the worst part of listening to the radio are all the commercials. They feel as though commercials are just fillers and serve no real purpose. On power 106FM there is a subtle balance between commercials and music. While listening to this radio station for a full hour there were only 24 commercials. You may be thinking to yourself well I don’t want any commercials at all. Well out

The Huffington Post has become one of the most well-known news sites in the world. However, despite the success of the news publisher it must remain aware of competitive intensity of the market. Through the use of the Porter five forces analysis, the company can analyze the current condition of the business and also develop the business strategy in order to stay current in an ever-changing market. The five forces are as follows: the threat of new entrants, threat of substitute products or services, bargaining power of customers, bargaining power of suppliers and intensity of competitive rivalry.

Today communication happens with such ease that we can learn about important events almost instantaneously. Communication is constantly changing, getting better and better with new innovations. As we’ve seen, the radio played a profound role in ushering in a new era of media. One where Americans get their information in ways that are faster than ever before. One where you can be entertained by whatever you please from the comfort of your living room.

You still don't believe me well that's the thing people don't realize how bad the radio is, so let me tell you how bad the radio is, first these things are way to big, if you don't have a phone it sucks for you. But don't worry you don't need a phone. One reason why the radio is bad is “generally requires relatively higher levels of frequency to overcome possible consumer non-attentiveness.” According to Jim sinumank. According to author Jim “does not offer any tangible visual elements, this means it doesn't allow you to see anything they are doing that is why people don’t understand when a commercial is on the radio. “Is often considered a background medium to which audiences are not always and continuously paying attention. Now that is a little background of the radio let me tell you the full background of the radio.

According to the United Nations Report, 1.5 billion Internet users are male, while 1.3 billion are female. This statistic supports our decision for choosing this specific medium. In Media Mark, we searched both Other Regular Soft Drinks and Sparkling Water. We compared the two reports and selected the highest reach/index numbers. The vehicles we found specific to our target audience are iTunes, which has a reach of 35,600,000 and an index number of 135, ESPN with a reach of 36,455,000 and an index number of 111 and iHeart Radio, which had a reach of 12,771,000 and an index number of 117. Other websites that we considered but did not choose were Pandora (46,726,000/109) and NFL (17,898,000/110). From this research we were able to determine that our target had an interest in music and sports. This further supports our decision to place a larger emphasis on radio.

Ever since the first terrestrial radio broadcast, new technologies have frequently emerged that have tried and tested the durability of radio. As the world’s most widely accessible and most listened to form of mass media out there, the belief is that it may be fading and it is a difficult concept to realize. However, radio itself is not really in the decline, it is simply just developing with new adjustments in technology. But even more advanced than satellite is the opinion of Internet Radio, being able to stream radio over the web effectively anywhere in the world, from a multitude of internet-connected devices. The big question is, will this new form of radio cause a collapse in terrestrial radio?

The radio is one of the most influential pieces of technology ever invented. From political debates to Taylor Swift’s latest hit, with the help of the radio, society stays informed on a plethora of topics. Freddie Mercury wasn’t lying when he said, “and everything I had to know, I learned it on my radio.” In almost every country in the world, there is at least one radio station used to broadcast news to it’s people. Since the creation of the FM radio, it has been used to reach out to people over a certain area and keep them informed about the society they live in. During the 1930s and the 1940s, the radio played a very important role in history; it was a tool used during World War II by America, Great Britain, and Nazi Germany. By sending

Which ever way the electronic media which is the radio intends to pass the messages, it is important to know that it is through the media which is the radio that the targeted audience can be reached.