Analyzing The Buying Behaviors Of Online Customers And Compare The Gender Preferences

A research design can be understood as the planning of any scientific research from the first to the last step. In this sense it is a program to guide the researcher in collecting, analyzing, and interpreting facts (Bless and Higson-Smith, 1995:63).

Research methodology is a way how the research is conducted step by step and in order. There are two methods used for data collection which is the primary data and secondary data. These data can be obtained and used many ways. The data is taken and analyzed in advance to produce a result that we can use for research and future reference. This study will relate to the objective we want to achieve and finding the answer to every objective we seek. In order to successfully achieve the objectives we seek, we must know

The pros and cons of different research methods would therefore be judged by providing alignment with the aim and objectives of the research. The research onion framework will be used to structure the development and adoption of research methodology for this research.

Analysis of data is important because it allows the researchers to derive meaning from the data collected. Numerous research studies are published online and while the internet is a great resource place to find an article, it is also contain innumerable information that are irrelevant to topic being searched. After scrutiny of the papers selected at the first part of this assignment, two published research studies were selected.

The study is a qualitative study, which explores subjective and descriptive information from its participants to gather information such as opinions, ideas, and behaviors. The information that is gathered can help provide an understanding of a problem or provide possible resolutions to problems

The methodology selected provides the researcher the framework to present information in a logical manner. The methodology section answers two fundamental questions: How data was collected or created and, how the data was examined and determined (Research, n.d.)?

Researches are always carried out with the purpose of answering questions that are there, to ascertain a particular phenomenon or to prove a concept. Different researchers have different reasons for carrying out their research and this is encourage because the knowledge that is gained can be used by the others in improving that research or better understanding what the situation is. This paper tries to look at what the researchers were after and at the same trying to see the challenges they faced and their limitations. It basically tries to understand why the researchers chose the research design that has been used in the research.

Research methods provide guidance on designing a study. Research design and use of theory varies per research method. Each design has specific requirements pertaining to issues such as the role of theory, data collection, and the use of variables (Jackson, 2012). Researchers conduct studies when a problem or gap in the literature pertaining to a topic is identified, or when a weakness in an existing theory is identified. The researcher then formulates a research question. The research study should be designed to answer the research

Through the understanding of the elements involved in a research paper, a person can obtain the ability to complete good research. In research there are two questions asked; what is going on for descriptive research and why is it going on for explanatory research. The research design is simply the theory building approach to research. Although research design is the hardest part of research it is vital for research to be guided.

design but it allows study of phenomenon to be made (Rindfleisch, A. et al., 2008;

There are two main types of research designs that are seen with the quantitative research methodology. These designs are the survey design and the experimental design. When using these types of research methods, it is helpful to understand how these design types are organized for the data analysis and components of the research plan.

Research design gives the adhesive that binds the research project together. A design is utilized to structure the research, to indicate all of the main parts of the research project, the samples or groups, measures, treatments or programs, and methods of task work together to endeavour to depict the focal point of the research questions (Trochim 2002). Implementing the research design entails actually doing the writing bit of all the master plan designed. This session 8 would discuss the implementation of the blue print, Define research choices; analysing research strategies; adopting appropriate research design methodologies, and specify the kind of research to be done and the clearest and simplest way of achieving the stated outcomes.

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

The research method needs the research philosophy approach and strategies made use of to conduct the research. The study will make use of a research onion put forward by Saunders, Lewis & Thornhill (2007) to direct and help in the development of knowledge that will answer the research questions. The figure below is an illustration of the Saunders et al. (2007) research onion.

Research design is needed because it facilitates the smooth sailing of the various research operations, thereby making research as efficient as possible yielding maximal information with minimal expenditure of effort, time and money. Different research designs can be conveniently described if we categorize them as:(1) Research design in case of exploratory research studies;(2) Research design in case of descriptive and diagnostic research studies, and(3) Research design in case of hypothesis-testing research studies.