Analyzing The Buying Behaviors Of Online Customers And Compare The Gender Preferences

The methodology selected provides the researcher the framework to present information in a logical manner. The methodology section answers two fundamental questions: How data was collected or created and, how the data was examined and determined (Research, n.d.)?

Online shopping is becoming tremendously popular among customers. Major fashion retailers have established their online presence to expand their market. Primark is one of the fashion retailers having lowest prices among the high street brands. The aim of this study is to analyse the consumer shift from high-street shopping to internet shopping and evaluate how an online store can affect the retail business of Primark.

Analysis of data is important because it allows the researchers to derive meaning from the data collected. Numerous research studies are published online and while the internet is a great resource place to find an article, it is also contain innumerable information that are irrelevant to topic being searched. After scrutiny of the papers selected at the first part of this assignment, two published research studies were selected.

Researches are always carried out with the purpose of answering questions that are there, to ascertain a particular phenomenon or to prove a concept. Different researchers have different reasons for carrying out their research and this is encourage because the knowledge that is gained can be used by the others in improving that research or better understanding what the situation is. This paper tries to look at what the researchers were after and at the same trying to see the challenges they faced and their limitations. It basically tries to understand why the researchers chose the research design that has been used in the research.

The study is a qualitative study, which explores subjective and descriptive information from its participants to gather information such as opinions, ideas, and behaviors. The information that is gathered can help provide an understanding of a problem or provide possible resolutions to problems

A research design can be understood as the planning of any scientific research from the first to the last step. In this sense it is a program to guide the researcher in collecting, analyzing, and interpreting facts (Bless and Higson-Smith, 1995:63).

Research design gives the adhesive that binds the research project together. A design is utilized to structure the research, to indicate all of the main parts of the research project, the samples or groups, measures, treatments or programs, and methods of task work together to endeavour to depict the focal point of the research questions (Trochim 2002). Implementing the research design entails actually doing the writing bit of all the master plan designed. This session 8 would discuss the implementation of the blue print, Define research choices; analysing research strategies; adopting appropriate research design methodologies, and specify the kind of research to be done and the clearest and simplest way of achieving the stated outcomes.

There are two main types of research designs that are seen with the quantitative research methodology. These designs are the survey design and the experimental design. When using these types of research methods, it is helpful to understand how these design types are organized for the data analysis and components of the research plan.

design but it allows study of phenomenon to be made (Rindfleisch, A. et al., 2008;

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

The purpose of completing a research design is to create a plan for obtaining the required data, analysis of the data, and arrival at a resolution in a timely and cost effective manner. A sound research design will address the means of gathering information, the skills needed by the researcher(s), a time line for completion, and the cost of completing the research (Sekaran & Bougie, 2009). Historically, the more complicated a design is, the more time, money, and resources are needed for completion. It should be noted that sometimes in management, compromises have to be made to a “true” research study in order to address time and money constraints (Sekaran, 2009). A scientific research design will be

The study is focused on multiple methods research design. The research design uses deductive approach which involves testing of theoretical preposition by the employment of data collection. A theoretical perspective is used in this paper provides certain direction for the research. From this perspective, particular theories discussed in Section 2 are used to limit the scope of the research and brig a focus to it. The data which used to analyze the central question of the paper is quantitative. Quantitative data includes both primary and secondary data which can contribute to a research process (Saunders et al., 2012). The secondary data was collected primarily through academic journals (peers-reviewed) and some text books which can be found in reference list. The reference list also includes small number of additional readings which highly contributed to the research process.

Research approach – A deductive approach will be adopted to thus study in comparison to (Morgan spurlock) A deductive approach is where the concern of a hypothesis based on existing theory and then designing a new strategy (Wilson,2010), (Saunders etal,2007). This approach establishes a relationship between the theory and the results and logical reasoning is developed (Bryman & Bell, 2007).the data findings would be compared against existing literature view; I will compare this to (Morgan, Spurlock).

Research methodology is a way how the research is conducted step by step and in order. There are two methods used for data collection which is the primary data and secondary data. These data can be obtained and used many ways. The data is taken and analyzed in advance to produce a result that we can use for research and future reference. This study will relate to the objective we want to achieve and finding the answer to every objective we seek. In order to successfully achieve the objectives we seek, we must know

Deductive research approach is examine one of most reliably for developing study because it is totally