Analyzing The Categories Of Food Oriented Retailers Using The Width And Depth Classification System

1013 Words Oct 31st, 2016 5 Pages
Introduction
Food-retailing constitutes of various categories when classified using the width and depth assortment classification system. This classification system focuses on the product lines of the food-store. The conventional supermarkets have been facing challenges because of the constant growth of combination stores and the superstore stores. This presents a need for the conventional market to devise ways which will enable them to face this competition. Additionally, it is imperative for a supermarket retailer to estimate the level of market saturation of a particular location before moving into that area. Various ways of evaluating this level exist. This paper will, therefore, analyze the categories of some food-oriented retailers using the width and depth assortment classification system. It will also assess the consequences of the growth of the combination stores and food-based superstores on the conventional supermarket while providing ways which will enable the conventional supermarket to remain competitive in the market. And finally, the ways that a supermarket retailer can estimate the level of market saturation of a location will be evaluated.

Part A:
Box or the Limited Line Store
Box or limited line stores such Aldi, have a focus on a small range of item selection and limited manufacturer brands. Their stock typically constitutes few brands and sizes per item, few to no refrigeration of perishables, and generally have fewer items compared to other food…
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